Petfood Industry - June 2019 - 4

4 | www.PetfoodIndustry.com

SOMETHING TO CHEW ON
Debbie Phillips-Donaldson

Why newer pet food formats
like freeze dried are rising
With humanization of pets the norm
now, human food trends continue to
significantly impact pet food product
Vetsutee I Adobephoto.com
development and marketing strategy. That
can happen with consumer concerns, too.
For example, many consumers seek to avoid
heavily processed foods and are extending
that desire to their pets' diets - though the
term "processing" is often mistakenly perceived
as inherently bad (https://bit.ly/2IFvfye).
"Processed foods can be, and often are,
misunderstood," said Bryan Hitchcock, senior
director of food chain and executive director of the
Global Food Traceability Center of the Institute of Food
Technologists.
Hitchcock was addressing a classification system for "ultra-processed"
foods; and while pet food doesn't have the same types of classifications, many of the
same issues apply. Pet food nutrition, processing and safety are very complex and sophisticated, meaning they're not easily communicated or understood by many consumers.
Yet, in terms of further pet food market growth, there may be a silver lining to
concerns about traditional processing of pet foods. While dry extruded pet food still
dominates the global market, newer formats are growing fast. For example, in U.S. pet
specialty (brick-and-mortar pet stores), Nielsen reported the following for 2018:
 Frozen pet foods accounted for US$136 million in sales (15% growth);
 Freeze-dried full meals had 20% sales growth, to US$112 million;
 Dehydrated/air-dried full meals saw US$56 million in sales, representing 23.7%
growth.
Many pet owners care as much about how their pets' food is made as what's in it, and
that promises to only increase. Will it eventually lead to a shake-up in sales and market
share of pet food categories? ■
Consumer concerns over processing of their
own food can extend to their pets' diets, too.

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Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine.
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Petfood Industry - June 2019

Table of Contents for the Digital Edition of Petfood Industry - June 2019

Petfood Industry - June 2019
Contents
Why newer pet food formats like freeze dried are rising
Speaking of…
News and Calendar
Insect protein key to Entoma Petfood’s innovation
Decline in dog breeders worries Japan pet food industry
How premiumization is driving pet food evolution
Dogs and cats readily accept insect-based protein and oil
Clean label pet food production and marketing lessons
Chinese pet food market offers opportunities, challenges
Challenges of pet food labeling and public perception
Miscanthus grass: a new fiber option for dog and cat diets
The pet space: from online to omnichannel to omnimarket
New Products
Marketplace
Advertiser’s Index
Petfood Industry - June 2019 - Petfood Industry - June 2019
Petfood Industry - June 2019 - Cover1a
Petfood Industry - June 2019 - Cover1b
Petfood Industry - June 2019 - Cover2
Petfood Industry - June 2019 - 1
Petfood Industry - June 2019 - Contents
Petfood Industry - June 2019 - 3
Petfood Industry - June 2019 - Why newer pet food formats like freeze dried are rising
Petfood Industry - June 2019 - 5
Petfood Industry - June 2019 - Speaking of…
Petfood Industry - June 2019 - CT1
Petfood Industry - June 2019 - CT2
Petfood Industry - June 2019 - News and Calendar
Petfood Industry - June 2019 - Insect protein key to Entoma Petfood’s innovation
Petfood Industry - June 2019 - 9
Petfood Industry - June 2019 - 10
Petfood Industry - June 2019 - CT3
Petfood Industry - June 2019 - CT4
Petfood Industry - June 2019 - 11
Petfood Industry - June 2019 - 12
Petfood Industry - June 2019 - 13
Petfood Industry - June 2019 - Decline in dog breeders worries Japan pet food industry
Petfood Industry - June 2019 - 15
Petfood Industry - June 2019 - 16
Petfood Industry - June 2019 - 17
Petfood Industry - June 2019 - How premiumization is driving pet food evolution
Petfood Industry - June 2019 - 19
Petfood Industry - June 2019 - Dogs and cats readily accept insect-based protein and oil
Petfood Industry - June 2019 - 21
Petfood Industry - June 2019 - Clean label pet food production and marketing lessons
Petfood Industry - June 2019 - 23
Petfood Industry - June 2019 - Chinese pet food market offers opportunities, challenges
Petfood Industry - June 2019 - 25
Petfood Industry - June 2019 - Challenges of pet food labeling and public perception
Petfood Industry - June 2019 - 27
Petfood Industry - June 2019 - Miscanthus grass: a new fiber option for dog and cat diets
Petfood Industry - June 2019 - 29
Petfood Industry - June 2019 - 30
Petfood Industry - June 2019 - 31
Petfood Industry - June 2019 - The pet space: from online to omnichannel to omnimarket
Petfood Industry - June 2019 - 33
Petfood Industry - June 2019 - New Products
Petfood Industry - June 2019 - 35
Petfood Industry - June 2019 - 36
Petfood Industry - June 2019 - 37
Petfood Industry - June 2019 - 38
Petfood Industry - June 2019 - 39
Petfood Industry - June 2019 - Marketplace
Petfood Industry - June 2019 - 41
Petfood Industry - June 2019 - Advertiser’s Index
Petfood Industry - June 2019 - Cover3
Petfood Industry - June 2019 - Cover4
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