Petfood Industry - June 2019 - 9

www.PetfoodIndustry.com | 9

naturally rich in omegas-3, -6 and -9, and hypoallergenic in
addition to being ecofriendly.
"Right now we only have a few competitors, and this
allows us to differentiate ourselves," says Cantet.

FAST FACTS
NOTABLE: Entoma is taking a modern
approach to its product expansion: As of May
2019, the company is running an Indiegogo
campaign to launch its new sustainable cat
food products. https://bit.ly/2HeJkBW

The evolution of Entoma Petfood
Entoma is only about two years old, but the company has
moved quickly from the start.
"Entoma Petfood's journey began when our co-founder
(Luxidan Nirmalananthan) decided to develop natural and
high-quality pet food based on insect protein," says Cantet.
"We went from making prototypes of
treats in an industrial kitchen to seeing
our recipes being produced on a large
scale at a production facility. Today, the
Entoma team consists of five determined people who each specialize in
various areas with the same vision for
our pets and our planet."
The company developed its first treat
recipe in 2017 and expanded to dry
food for adult dogs and skin and beauty
snacks in 2018. In 2019, the company
plans to launch wet food for dogs and
both dry and wet cat food products.
"We are only distributed in Europe
for the moment, but we wish to work
with North American and Asian
distributors in 2019," says Cantet. "We
are commercialized in Denmark in 70
pet shops and several web shops, and
in Sweden with a couple of independent pet shops and web shops as well.
In France and Luxembourg, we are
distributed on e-commerce websites,
pet shops, concept stores, vet clinics
and by Animalis (the largest French pet supply retailer). In
Germany and Denmark, Fressnapf distributes us."
Entoma has also been negotiating for the company's
products to be distributed in England, Ireland, Belgium, Italy
and Spain.

Challenges and opportunities in insect
protein
As insect protein becomes a more significant part
of the pet food formulation conversation, Cantet says
there are definite challenges - and opportunities -
Industry June 2019

Headquarters:
Paris, France

Brands: Entoma

Officers: Luxidan
Nirmalananthan,
co-founder; Rachelle
Cantet, co-founder and
chief operating officer;
Bruno Ousta, finance
director; Thomas Sella,
logistical and sales
director; Maud Brisset,
marketing and business
development manager

Website/Social Media:
www.entomapetfood.com; @entomapetfood
on Facebook, Twitter and Instagram

in their segment of the market.
"We think the most difficult thing is to change people's
mindset about insects as food," she says. "It is a real challenge
for us, but with the arrival of new consumption habits we
are very confident that our products will succeed in finding a
place among the segments that currently exist. In addition to
the fact that our product is a bit atypical, another difficulty is
to find a place among the wide range of products that exist.
We must succeed in convincing customers of the benefits of
our products so that they can change their dogs' diets."
Pet owners wanting to change what their pets are eating is
one of the market's biggest opportunities, says Cantet.
"We see a lot of opportunities working with insect protein
and innovative ingredients in general," she says. "We believe
there is a wide range of possibilities to create new and balanced
recipes that are in line with our DNA. There are various types
of insects that have a different composition and benefits, which
gives us even more options to create the right products for pets.


http://www.PetfoodIndustry.com https://www.bit.ly/2HeJkBW http://www.entomapetfood.com

Petfood Industry - June 2019

Table of Contents for the Digital Edition of Petfood Industry - June 2019

Petfood Industry - June 2019
Contents
Why newer pet food formats like freeze dried are rising
Speaking of…
News and Calendar
Insect protein key to Entoma Petfood’s innovation
Decline in dog breeders worries Japan pet food industry
How premiumization is driving pet food evolution
Dogs and cats readily accept insect-based protein and oil
Clean label pet food production and marketing lessons
Chinese pet food market offers opportunities, challenges
Challenges of pet food labeling and public perception
Miscanthus grass: a new fiber option for dog and cat diets
The pet space: from online to omnichannel to omnimarket
New Products
Marketplace
Advertiser’s Index
Petfood Industry - June 2019 - Petfood Industry - June 2019
Petfood Industry - June 2019 - Cover1a
Petfood Industry - June 2019 - Cover1b
Petfood Industry - June 2019 - Cover2
Petfood Industry - June 2019 - 1
Petfood Industry - June 2019 - Contents
Petfood Industry - June 2019 - 3
Petfood Industry - June 2019 - Why newer pet food formats like freeze dried are rising
Petfood Industry - June 2019 - 5
Petfood Industry - June 2019 - Speaking of…
Petfood Industry - June 2019 - CT1
Petfood Industry - June 2019 - CT2
Petfood Industry - June 2019 - News and Calendar
Petfood Industry - June 2019 - Insect protein key to Entoma Petfood’s innovation
Petfood Industry - June 2019 - 9
Petfood Industry - June 2019 - 10
Petfood Industry - June 2019 - CT3
Petfood Industry - June 2019 - CT4
Petfood Industry - June 2019 - 11
Petfood Industry - June 2019 - 12
Petfood Industry - June 2019 - 13
Petfood Industry - June 2019 - Decline in dog breeders worries Japan pet food industry
Petfood Industry - June 2019 - 15
Petfood Industry - June 2019 - 16
Petfood Industry - June 2019 - 17
Petfood Industry - June 2019 - How premiumization is driving pet food evolution
Petfood Industry - June 2019 - 19
Petfood Industry - June 2019 - Dogs and cats readily accept insect-based protein and oil
Petfood Industry - June 2019 - 21
Petfood Industry - June 2019 - Clean label pet food production and marketing lessons
Petfood Industry - June 2019 - 23
Petfood Industry - June 2019 - Chinese pet food market offers opportunities, challenges
Petfood Industry - June 2019 - 25
Petfood Industry - June 2019 - Challenges of pet food labeling and public perception
Petfood Industry - June 2019 - 27
Petfood Industry - June 2019 - Miscanthus grass: a new fiber option for dog and cat diets
Petfood Industry - June 2019 - 29
Petfood Industry - June 2019 - 30
Petfood Industry - June 2019 - 31
Petfood Industry - June 2019 - The pet space: from online to omnichannel to omnimarket
Petfood Industry - June 2019 - 33
Petfood Industry - June 2019 - New Products
Petfood Industry - June 2019 - 35
Petfood Industry - June 2019 - 36
Petfood Industry - June 2019 - 37
Petfood Industry - June 2019 - 38
Petfood Industry - June 2019 - 39
Petfood Industry - June 2019 - Marketplace
Petfood Industry - June 2019 - 41
Petfood Industry - June 2019 - Advertiser’s Index
Petfood Industry - June 2019 - Cover3
Petfood Industry - June 2019 - Cover4
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