Petfood Industry - July 2019 - 12

12 | www.PetfoodIndustry.com

➥LUCKY & PRINCE
advertising. The company's products
are available in independent stores,
but many customers order online
directly from the website. Lucky &
Prince has a social media presence,

and some of the company's top
recommenders are veterinarians,
dog walkers and of course other pet
owners.
According to Staudacher, it

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definitely helps that his company
is aiming to hit some of the
"high demand" segments of the
premium pet food market: singleprotein formulations, eco-friendly
packaging and alternatives to
raw feeding. But being a smaller
company in the superpremium
space has its challenges, too;
namely market awareness and
competing with more established
brands (and their corresponding
larger marketing budgets). Still,
Staudacher says he predicts
success for his company's path.
"[There is] strong growth in the
dog food industry, as dog owners
are more focused on pet food nutrition and willing to spend the extra
dollar on healthy food," he says.
"Dogs have become members of the
family and are treated that way."
According to Staudacher, the
strong demand for exactly what
Lucky & Prince provides will keep
his company growing for the foreseeable future. ■

QUICK THOUGHTS
Q: What do you believe
there is a strong demand
for in your segment of the
pet food industry?

A: Premium, single-

protein food; alternatives
to raw feeding; ecofriendly packaging; and
honest, transparent pet
food.

July 2019

Industry


http://www.PetfoodIndustry.com http://www.1solutiongroup.com

Petfood Industry - July 2019

Table of Contents for the Digital Edition of Petfood Industry - July 2019

Petfood Industry - July 2019
Contents
Should consumer demands always dictate pet food’s path?
Speaking of…
News and Calendar
Lucky & Prince: Human-grade pet food at accessible prices
3 considerations of pet food facility safety
E-commerce: A growing pet product purchasing channel
5 free-from claims top sales in US pet food market
Guide to Petfood Forum China 2019
Pet chew net content declarations: Is count sufficient?
Titanium dioxide: A whitener with broad application
Taking a page from pet supplements
New Products
Marketplace
Advertiser’s Index
Petfood Industry - July 2019 - CT1
Petfood Industry - July 2019 - CT2
Petfood Industry - July 2019 - Petfood Industry - July 2019
Petfood Industry - July 2019 - Cover1a
Petfood Industry - July 2019 - Cover1b
Petfood Industry - July 2019 - Cover2
Petfood Industry - July 2019 - 1
Petfood Industry - July 2019 - Contents
Petfood Industry - July 2019 - 3
Petfood Industry - July 2019 - Should consumer demands always dictate pet food’s path?
Petfood Industry - July 2019 - 5
Petfood Industry - July 2019 - Speaking of…
Petfood Industry - July 2019 - 7
Petfood Industry - July 2019 - News and Calendar
Petfood Industry - July 2019 - 9
Petfood Industry - July 2019 - Lucky & Prince: Human-grade pet food at accessible prices
Petfood Industry - July 2019 - 11
Petfood Industry - July 2019 - 12
Petfood Industry - July 2019 - 13
Petfood Industry - July 2019 - 3 considerations of pet food facility safety
Petfood Industry - July 2019 - 15
Petfood Industry - July 2019 - 16
Petfood Industry - July 2019 - 17
Petfood Industry - July 2019 - E-commerce: A growing pet product purchasing channel
Petfood Industry - July 2019 - 19
Petfood Industry - July 2019 - 20
Petfood Industry - July 2019 - 21
Petfood Industry - July 2019 - 5 free-from claims top sales in US pet food market
Petfood Industry - July 2019 - 23
Petfood Industry - July 2019 - 24
Petfood Industry - July 2019 - 25
Petfood Industry - July 2019 - Guide to Petfood Forum China 2019
Petfood Industry - July 2019 - 27
Petfood Industry - July 2019 - 28
Petfood Industry - July 2019 - 29
Petfood Industry - July 2019 - Pet chew net content declarations: Is count sufficient?
Petfood Industry - July 2019 - 31
Petfood Industry - July 2019 - 32
Petfood Industry - July 2019 - 33
Petfood Industry - July 2019 - Titanium dioxide: A whitener with broad application
Petfood Industry - July 2019 - 35
Petfood Industry - July 2019 - 36
Petfood Industry - July 2019 - 37
Petfood Industry - July 2019 - Taking a page from pet supplements
Petfood Industry - July 2019 - 39
Petfood Industry - July 2019 - 40
Petfood Industry - July 2019 - New Products
Petfood Industry - July 2019 - 42
Petfood Industry - July 2019 - 43
Petfood Industry - July 2019 - 44
Petfood Industry - July 2019 - 45
Petfood Industry - July 2019 - 46
Petfood Industry - July 2019 - 47
Petfood Industry - July 2019 - Marketplace
Petfood Industry - July 2019 - 49
Petfood Industry - July 2019 - Advertiser’s Index
Petfood Industry - July 2019 - Cover3
Petfood Industry - July 2019 - Cover4
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