Petfood Industry - July 2019 - 20

20 | www.PetfoodIndustry.com

➥E-COMMERCE: A GROWING PET PRODUCT PURCHASING CHANNEL
IN THE LAST THREE MONTHS, THROUGH WHICH
WEBSITES HAVE YOU PURCHASED PET PRODUCTS? (2019)

Amazon.com (main website)

23%
22%

Walmart.com
Chewy.com

to your brand: products that move up to
the bottom of page 1 search results see
an 84% boost in sales, making it to the
middle of page 1 results in a 100% boost
and getting to the coveted top of the list
can achieve a 152% increase in sales,
according to Profitero data.

20%

Conversion
Finally, conversion: once your
%
customers
have been made aware of
Pet specialty store website
15
your product and have found exactly
%
what they want, you must get them
Amazon.com (third-party seller)
12
to click on the "Buy" button. To do
%
that, there are three things to keep
Veterinarian's website
9
in mind: the power of ratings and
reviews, product content (i.e., the
quality of written or visual content
you use to market your product) and
competitive pricing.
Source: Packaged Facts, "Online, Omnichannel, Omnimarket," Petfood Forum 2019
The right marketing can be a huge
FIGURE 2: Unsurprisingly, Amazon.com is at the top of the heap when
boon to the company that utilizes it
it comes to online spaces pet owners choose to purchase through, with
properly, according to Black. Adding a
Walmart.com and Chewy.com rounding out the top three.
video where there wasn't one previously, for example, can lift sales an
average of 55%. Increasing the number
heavily concentrated on page 1 search results.
of images can lead to a 23% boost on average. And
It is worth it to put effort into learning how search engine
adding high-quality written descriptions and other
algorithms work and what keywords are most important
content can boost sales an average of 8%.

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July 2019

Industry


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Petfood Industry - July 2019

Table of Contents for the Digital Edition of Petfood Industry - July 2019

Petfood Industry - July 2019
Contents
Should consumer demands always dictate pet food’s path?
Speaking of…
News and Calendar
Lucky & Prince: Human-grade pet food at accessible prices
3 considerations of pet food facility safety
E-commerce: A growing pet product purchasing channel
5 free-from claims top sales in US pet food market
Guide to Petfood Forum China 2019
Pet chew net content declarations: Is count sufficient?
Titanium dioxide: A whitener with broad application
Taking a page from pet supplements
New Products
Marketplace
Advertiser’s Index
Petfood Industry - July 2019 - CT1
Petfood Industry - July 2019 - CT2
Petfood Industry - July 2019 - Petfood Industry - July 2019
Petfood Industry - July 2019 - Cover1a
Petfood Industry - July 2019 - Cover1b
Petfood Industry - July 2019 - Cover2
Petfood Industry - July 2019 - 1
Petfood Industry - July 2019 - Contents
Petfood Industry - July 2019 - 3
Petfood Industry - July 2019 - Should consumer demands always dictate pet food’s path?
Petfood Industry - July 2019 - 5
Petfood Industry - July 2019 - Speaking of…
Petfood Industry - July 2019 - 7
Petfood Industry - July 2019 - News and Calendar
Petfood Industry - July 2019 - 9
Petfood Industry - July 2019 - Lucky & Prince: Human-grade pet food at accessible prices
Petfood Industry - July 2019 - 11
Petfood Industry - July 2019 - 12
Petfood Industry - July 2019 - 13
Petfood Industry - July 2019 - 3 considerations of pet food facility safety
Petfood Industry - July 2019 - 15
Petfood Industry - July 2019 - 16
Petfood Industry - July 2019 - 17
Petfood Industry - July 2019 - E-commerce: A growing pet product purchasing channel
Petfood Industry - July 2019 - 19
Petfood Industry - July 2019 - 20
Petfood Industry - July 2019 - 21
Petfood Industry - July 2019 - 5 free-from claims top sales in US pet food market
Petfood Industry - July 2019 - 23
Petfood Industry - July 2019 - 24
Petfood Industry - July 2019 - 25
Petfood Industry - July 2019 - Guide to Petfood Forum China 2019
Petfood Industry - July 2019 - 27
Petfood Industry - July 2019 - 28
Petfood Industry - July 2019 - 29
Petfood Industry - July 2019 - Pet chew net content declarations: Is count sufficient?
Petfood Industry - July 2019 - 31
Petfood Industry - July 2019 - 32
Petfood Industry - July 2019 - 33
Petfood Industry - July 2019 - Titanium dioxide: A whitener with broad application
Petfood Industry - July 2019 - 35
Petfood Industry - July 2019 - 36
Petfood Industry - July 2019 - 37
Petfood Industry - July 2019 - Taking a page from pet supplements
Petfood Industry - July 2019 - 39
Petfood Industry - July 2019 - 40
Petfood Industry - July 2019 - New Products
Petfood Industry - July 2019 - 42
Petfood Industry - July 2019 - 43
Petfood Industry - July 2019 - 44
Petfood Industry - July 2019 - 45
Petfood Industry - July 2019 - 46
Petfood Industry - July 2019 - 47
Petfood Industry - July 2019 - Marketplace
Petfood Industry - July 2019 - 49
Petfood Industry - July 2019 - Advertiser’s Index
Petfood Industry - July 2019 - Cover3
Petfood Industry - July 2019 - Cover4
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