Petfood Industry - July 2019 - 39

www.PetfoodIndustry.com | 39

latter is no small advantage; one
of the biggest issues pet owners
have with pet supplements is the
difficulty in getting the pet to
swallow them, which has led to
the introduction of various novel
pet supplement formats, such as
transdermal (through the skin) or
sublingual (through the underside
of the tongue) dosing. Additionally, many pet owners enjoy
pampering their pets by giving
them treats, valuing the "quality
time" and bonding experience
created, and functional treats offer
that benefit as well.

How pet owners decide
between functional
foods and supplements

the concentrated forms pills and
tablets contain. While pet food or
treats might do the trick for wellness
concerns (such as aging pets), they
might be too low-wattage for diagnosed healthcare conditions.
Another advantage of supplements
over functional treats is that the latter
are just that - treats - with all
the calories that implies. Giving too
many treats, even functional ones,

When it comes to deciding
among supplements, functional
foods or functional treats, the issue
being addressed helps determine
which product option pet owners
choose. For the joint health,
as shown by Packaged Facts'
February/March 2019 Survey of

Packaged Facts' pet supplements
market report
https://bit.ly/2wMpJ5W

The advantages of pet
supplements

can cause unhealthy weight gain
in the pet, essentially negating any
benefits derived from the functional
ingredients. Moreover, supplement
marketers always have the option of
embracing functional treat formats
(such as soft chews) to expand brand
line appeal and grow sales.

But pet supplements also have
their trump cards. Many functional
foods and treats do not contain the
same levels of the functional ingredient found in supplement form,
as the amounts considered to be
efficacious are only possible using

Pet Owners, 12% of dog owners
purchase supplements compared
to 6% for joint health treats and
7% for joint health food (see Table
1). For a more general health boost
- for a wellness concern, that
is, rather than for a diagnosed or
otherwise evident condition such

FUNCTIONAL PET FOOD, TREAT AND SUPPLEMENT USAGE BY CONDITION, 2019

PET FOOD

PET TREATS

PET SUPPLEMENTS

Health condition

Dog

Cat

Dog

Cat

Dog

Cat

Joint health

7%

2%

6%

2%

12%

2%

General/overall health

16

14

10

7

8

5

Skin/coat

11

6

5

4

7

3

Heart health

4

3

3

2

5

2

Digestive health

9

11

5

4

4

3

Dental/oral health

5

3

18

10

4

3

Source: Packaged Facts "Pet supplements in the U.S. (April 2019);" February/March 2019 survey of pet owners

Table 1: When it comes to joint health, dog owners tend to go for supplements first, but when it comes to general health,
pet food and pet treats are the go-to for both dog and cat owners.
Industry July 2019


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Petfood Industry - July 2019

Table of Contents for the Digital Edition of Petfood Industry - July 2019

Petfood Industry - July 2019
Contents
Should consumer demands always dictate pet food’s path?
Speaking of…
News and Calendar
Lucky & Prince: Human-grade pet food at accessible prices
3 considerations of pet food facility safety
E-commerce: A growing pet product purchasing channel
5 free-from claims top sales in US pet food market
Guide to Petfood Forum China 2019
Pet chew net content declarations: Is count sufficient?
Titanium dioxide: A whitener with broad application
Taking a page from pet supplements
New Products
Marketplace
Advertiser’s Index
Petfood Industry - July 2019 - CT1
Petfood Industry - July 2019 - CT2
Petfood Industry - July 2019 - Petfood Industry - July 2019
Petfood Industry - July 2019 - Cover1a
Petfood Industry - July 2019 - Cover1b
Petfood Industry - July 2019 - Cover2
Petfood Industry - July 2019 - 1
Petfood Industry - July 2019 - Contents
Petfood Industry - July 2019 - 3
Petfood Industry - July 2019 - Should consumer demands always dictate pet food’s path?
Petfood Industry - July 2019 - 5
Petfood Industry - July 2019 - Speaking of…
Petfood Industry - July 2019 - 7
Petfood Industry - July 2019 - News and Calendar
Petfood Industry - July 2019 - 9
Petfood Industry - July 2019 - Lucky & Prince: Human-grade pet food at accessible prices
Petfood Industry - July 2019 - 11
Petfood Industry - July 2019 - 12
Petfood Industry - July 2019 - 13
Petfood Industry - July 2019 - 3 considerations of pet food facility safety
Petfood Industry - July 2019 - 15
Petfood Industry - July 2019 - 16
Petfood Industry - July 2019 - 17
Petfood Industry - July 2019 - E-commerce: A growing pet product purchasing channel
Petfood Industry - July 2019 - 19
Petfood Industry - July 2019 - 20
Petfood Industry - July 2019 - 21
Petfood Industry - July 2019 - 5 free-from claims top sales in US pet food market
Petfood Industry - July 2019 - 23
Petfood Industry - July 2019 - 24
Petfood Industry - July 2019 - 25
Petfood Industry - July 2019 - Guide to Petfood Forum China 2019
Petfood Industry - July 2019 - 27
Petfood Industry - July 2019 - 28
Petfood Industry - July 2019 - 29
Petfood Industry - July 2019 - Pet chew net content declarations: Is count sufficient?
Petfood Industry - July 2019 - 31
Petfood Industry - July 2019 - 32
Petfood Industry - July 2019 - 33
Petfood Industry - July 2019 - Titanium dioxide: A whitener with broad application
Petfood Industry - July 2019 - 35
Petfood Industry - July 2019 - 36
Petfood Industry - July 2019 - 37
Petfood Industry - July 2019 - Taking a page from pet supplements
Petfood Industry - July 2019 - 39
Petfood Industry - July 2019 - 40
Petfood Industry - July 2019 - New Products
Petfood Industry - July 2019 - 42
Petfood Industry - July 2019 - 43
Petfood Industry - July 2019 - 44
Petfood Industry - July 2019 - 45
Petfood Industry - July 2019 - 46
Petfood Industry - July 2019 - 47
Petfood Industry - July 2019 - Marketplace
Petfood Industry - July 2019 - 49
Petfood Industry - July 2019 - Advertiser’s Index
Petfood Industry - July 2019 - Cover3
Petfood Industry - July 2019 - Cover4
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