Petfood Industry - August 2019 - 12

12 | www.PetfoodIndustry.com

Vietnam pet ownership,
pet food manufacturing growing
As perceptions of dogs and cats shift in Vietnam, opportunities are opening for
the pet food market.
ALMA BUELVA

I

n Hai Phong, Vietnam, lives a fishmonger's cat named
Chó (which means "dog" in English).
A 4-year-old Scottish Fold, who wears a traditional
bright yellow silk garment when pretending to sell seafood
at a public market, Chó, or Dog as he is more fondly called
by his 150,000 Instagram followers, broke into social media
stardom in 2018. It was a fulfillment of his millennial owner's
wish to make Chó popular so he could indirectly promote
Vietnam, a country that is lately becoming more pet friendly.

Changing perceptions of dogs and cats in
Vietnam
J & PetShop & Spa has four locations in Hanoi and one
in Saigon. Small family-owned pet shops with three to
five employees are common in Vietnam. Courtesy J & PetShop & Spa

A word of caution: Do not search on Google for "dog or cat
food in Vietnam" unless you are prepared to see graphic images
of these animals prepared for human consumption, as Vietnam
still has a large population that eats cats and dogs - a fact that
runs somewhat counter to the growth of its pet food industry.
However, Chó's rise to internet celebrity status indicates
things are changing in Vietnam's pet scene as young people
with buying power make more pro-pet choices.
Vietnam's 2019 population is expected to reach 97.43
million, of which 65% are under 35 years old - an age group
noted to likely have pets following Western standards. This
makes Vietnam a nascent market for pet food and even a
potential manufacturing hub for it.
Pet humanization is a trend happening in major cities like
Ho Chi Minh City (Saigon) and Hanoi, and in secondary
urban centers of Hai Phong, Can Tho and Da Nang. In these
places are large concentrations of middle-class families where
the matriarchs are responsible for all purchases that include
pet food and pet services. Also in these cities are thousands of
expats willing to spend on premium pet items.
Meanwhile, in the capital city of Hanoi, officials recently
urged residents to stop eating dogs and cats due to sanitation
and image concerns. As of September 2018, Hanoi is home to
nearly half a million dogs and cats, most kept as pets.
August 2019

Industry


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Petfood Industry - August 2019

Table of Contents for the Digital Edition of Petfood Industry - August 2019

Petfood Industry - August 2019
Contents
Pet food market focus: Europe still a global powerhouse
Speaking of…
News and Calendar
Mergers, acquisitions offer growth in pet food sector
Vietnam pet ownership, pet food manufacturing growing
2019 Reference and Buyer’s Guide
Supplier Contacts
Products & Services
New Products
Marketplace
Advertiser’s Index
Petfood Industry - August 2019 - CT1
Petfood Industry - August 2019 - CT2
Petfood Industry - August 2019 - Petfood Industry - August 2019
Petfood Industry - August 2019 - Cover2
Petfood Industry - August 2019 - 1
Petfood Industry - August 2019 - Contents
Petfood Industry - August 2019 - 3
Petfood Industry - August 2019 - Pet food market focus: Europe still a global powerhouse
Petfood Industry - August 2019 - 5
Petfood Industry - August 2019 - Speaking of…
Petfood Industry - August 2019 - News and Calendar
Petfood Industry - August 2019 - Mergers, acquisitions offer growth in pet food sector
Petfood Industry - August 2019 - BB1
Petfood Industry - August 2019 - BB2
Petfood Industry - August 2019 - 9
Petfood Industry - August 2019 - 10
Petfood Industry - August 2019 - 11
Petfood Industry - August 2019 - Vietnam pet ownership, pet food manufacturing growing
Petfood Industry - August 2019 - 13
Petfood Industry - August 2019 - 14
Petfood Industry - August 2019 - 15
Petfood Industry - August 2019 - Supplier Contacts
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Petfood Industry - August 2019 - Products & Services
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Petfood Industry - August 2019 - New Products
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Petfood Industry - August 2019 - Marketplace
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Petfood Industry - August 2019 - Advertiser’s Index
Petfood Industry - August 2019 - Cover3
Petfood Industry - August 2019 - Cover4
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