Petfood Industry - August 2019 - 15

www.PetfoodIndustry.com | 15

At present, very few are creating
products for small companion animals
in Vietnam. Local company HappyChews Pet Foods Company was
founded in 2013 and thus enjoys an
early mover advantage. It quickly
became a prominent manufacturer
and supplier of dry pet foods like
rawhides for the domestic market
and export markets (U.S. and Japan).
Its current capacity is 6,000 metric
tons/year, compliant to international
standards under the U.S. Food and
Drug Administration (FDA), HACCP
(Hazard Analysis and Critical
Control Point) and British Retail
Consortium (BRC).

More on the
global potential
of pet food
www.PetfoodIndustry.com/
articles/7899
Others enter the Vietnam pet food
sector by partnering with local OEM
solutions providers like Total Petfood
Vietnam Co. which offers everything
from manufacturing to warehousing
services. Another option is to enter
into distribution agreements with
private firms like what Avivagen
Inc. did late in 2018 by partnering
with Viphavet Co. Ltd. to market its
Vivamune Health Chews to local pet
owners.
Vietnam's pet food sector is open
for business. The relaxed regulatory
measures in place are like welcome
mats so industry players will be
encouraged to come in. Research firm
Mordor Intelligence said the industry's
success will be largely dependent,
too, on the promotional strength and
consumer interaction capabilities of the
Industry August 2019

manufacturers. One thing, however,
that already proved effective is to have
furry social media influencers like
Chó to raise awareness about good
pet ownership. With his star power,
Chó created ripples in the market by
making companion pets look desirable, breathing life into a pet industry

that used to be non-existent or largely
unheard of a couple of years ago. ■

Alma Buelva is a journalist from the Philippines.
When she's not writing about business and
technology, she devotes her time to taking care of
animals and writing about them, too.

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http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com/articles/7899 http://www.PetfoodIndustry.com/articles/7899 http://www.heatandcontrol.com

Petfood Industry - August 2019

Table of Contents for the Digital Edition of Petfood Industry - August 2019

Petfood Industry - August 2019
Contents
Pet food market focus: Europe still a global powerhouse
Speaking of…
News and Calendar
Mergers, acquisitions offer growth in pet food sector
Vietnam pet ownership, pet food manufacturing growing
2019 Reference and Buyer’s Guide
Supplier Contacts
Products & Services
New Products
Marketplace
Advertiser’s Index
Petfood Industry - August 2019 - CT1
Petfood Industry - August 2019 - CT2
Petfood Industry - August 2019 - Petfood Industry - August 2019
Petfood Industry - August 2019 - Cover2
Petfood Industry - August 2019 - 1
Petfood Industry - August 2019 - Contents
Petfood Industry - August 2019 - 3
Petfood Industry - August 2019 - Pet food market focus: Europe still a global powerhouse
Petfood Industry - August 2019 - 5
Petfood Industry - August 2019 - Speaking of…
Petfood Industry - August 2019 - News and Calendar
Petfood Industry - August 2019 - Mergers, acquisitions offer growth in pet food sector
Petfood Industry - August 2019 - BB1
Petfood Industry - August 2019 - BB2
Petfood Industry - August 2019 - 9
Petfood Industry - August 2019 - 10
Petfood Industry - August 2019 - 11
Petfood Industry - August 2019 - Vietnam pet ownership, pet food manufacturing growing
Petfood Industry - August 2019 - 13
Petfood Industry - August 2019 - 14
Petfood Industry - August 2019 - 15
Petfood Industry - August 2019 - Supplier Contacts
Petfood Industry - August 2019 - 17
Petfood Industry - August 2019 - 18
Petfood Industry - August 2019 - 19
Petfood Industry - August 2019 - 20
Petfood Industry - August 2019 - 21
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Petfood Industry - August 2019 - 23
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Petfood Industry - August 2019 - 43
Petfood Industry - August 2019 - Products & Services
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Petfood Industry - August 2019 - New Products
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Petfood Industry - August 2019 - 65
Petfood Industry - August 2019 - Marketplace
Petfood Industry - August 2019 - 67
Petfood Industry - August 2019 - Advertiser’s Index
Petfood Industry - August 2019 - Cover3
Petfood Industry - August 2019 - Cover4
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