Petfood Industry - August 2019 - 4

4 | www.PetfoodIndustry.com

SOMETHING TO CHEW ON
Debbie Phillips-Donaldson

Pet food markets: Europe still
a global powerhouse
With this issue looking at pet food markets
(p. 8, 12), we should also highlight Europe as
one of the largest pet food regions globally.
The region saw 2018 revenue of EUR21 billion
(US$23.7 billion), according to FEDIAF, the
European Pet Food Federation.
Other FEDIAF data confirm Europe's
ongoing strength in pet food:
 132 pet food companies manufacture their
products at approximately 200 plants;
 These companies directly employ an
estimated 100,000 people, plus about 900,000
indirect employees;
Andrea Danti I AdobePhoto.com
 Volume of pet food sold in 2018 was 8.8
million metric tons;
 Besides pet food, pet products accounted for EUR8.5 billion (US$9.6 billion) in sales in
2018, with pet-related services totaling EUR10 billion (US$11.3 billion);
 That makes Europe's total "pet economy," including pet food, worth EUR39.5 billion
(US$44.6 billion), up from EUR36.5 billion (US$41.2 billion) in 2017 - an 8.2% yearover-year increase, even healthier than the 2.5% three-year average cited by FEDIAF.

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Europe leads in top pet food companies
In terms of the leading pet food players, as assessed by Petfood Industry's Top Pet Food
Companies database, Europe outranks North America, 42% to 37%. That the latter region
has greater sales than Europe owes mainly to the fact that the two largest companies globally - Mars Petcare and Nestlé Purina PetCare - have U.S. pet food headquarters.
Yet 19 of the top 50 pet food companies by revenue in 2018 were based in Europe,
surpassing the 18 based in North America. What I find particularly exciting for the industry
is the number of Eastern European players joining the Western companies on the top list
for Europe overall (https://bit.ly/2N0FFfU). Three of the top 35 European companies listed
in our May 2019 issue are based in Eastern Europe - Partner in Pet Food in Hungary, Vafo
Group in Czech Republic and Kormotech in Ukraine - only about 3%, but these companies are fast-growing and continuing to move up the global ladder. ■

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Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine.
Email her at dphillips@wattglobal.com.

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Petfood Industry - August 2019

Table of Contents for the Digital Edition of Petfood Industry - August 2019

Petfood Industry - August 2019
Contents
Pet food market focus: Europe still a global powerhouse
Speaking of…
News and Calendar
Mergers, acquisitions offer growth in pet food sector
Vietnam pet ownership, pet food manufacturing growing
2019 Reference and Buyer’s Guide
Supplier Contacts
Products & Services
New Products
Marketplace
Advertiser’s Index
Petfood Industry - August 2019 - CT1
Petfood Industry - August 2019 - CT2
Petfood Industry - August 2019 - Petfood Industry - August 2019
Petfood Industry - August 2019 - Cover2
Petfood Industry - August 2019 - 1
Petfood Industry - August 2019 - Contents
Petfood Industry - August 2019 - 3
Petfood Industry - August 2019 - Pet food market focus: Europe still a global powerhouse
Petfood Industry - August 2019 - 5
Petfood Industry - August 2019 - Speaking of…
Petfood Industry - August 2019 - News and Calendar
Petfood Industry - August 2019 - Mergers, acquisitions offer growth in pet food sector
Petfood Industry - August 2019 - BB1
Petfood Industry - August 2019 - BB2
Petfood Industry - August 2019 - 9
Petfood Industry - August 2019 - 10
Petfood Industry - August 2019 - 11
Petfood Industry - August 2019 - Vietnam pet ownership, pet food manufacturing growing
Petfood Industry - August 2019 - 13
Petfood Industry - August 2019 - 14
Petfood Industry - August 2019 - 15
Petfood Industry - August 2019 - Supplier Contacts
Petfood Industry - August 2019 - 17
Petfood Industry - August 2019 - 18
Petfood Industry - August 2019 - 19
Petfood Industry - August 2019 - 20
Petfood Industry - August 2019 - 21
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Petfood Industry - August 2019 - Products & Services
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Petfood Industry - August 2019 - New Products
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Petfood Industry - August 2019 - Marketplace
Petfood Industry - August 2019 - 67
Petfood Industry - August 2019 - Advertiser’s Index
Petfood Industry - August 2019 - Cover3
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