Petfood Industry - August 2019 - 9

www.PetfoodIndustry.com | 9

announced that it would acquire pet food, treat and
services company Hero Pet Brands, expanding its presence in multiple areas of the pet industry.
"Hero Pet Brands has a leading product portfolio
that perfectly complements our current offering and
enables us to grow in scale in the thriving companion
pet care and wellness category," said John Howe,
CEO of Manna Pro. "Our companies share a relentless focus on enriching the lives of pets and their
families and we welcome their deep pet care
expertise, brand building excellence and
talented employee base."
In May, Czech pet food producer
Vafo Praha acquired Finnish raw
and frozen pet food company
Kennelpakaste Oy in order to
expand its international reach.
"The Finnish plant produces
dry animal parts and BARF (bioappropriate raw food)," said Petr Kříž,
a member of the board of directors
and head of mergers and acquisitions
at Vafo. "Investments into a substantial extension of its drying capacities are
already on the way. This will multiply
its current capacities. We mainly plan to
serve Scandinavia from this factory, but
our idea is that certain wild local Finnish
specialties, such as reindeer meat, will
be exported throughout the European
Union. BARF, on the
other hand, will stay
regional."
In April, Nestlé
Purina PetCare
continued a trend of large
pet food players entering the
veterinary space by announcing that
it would acquire a minority shareholding and enter a partnership with
Independent Vetcare Group International (IVC Group). IVC Group is a
European veterinary services group
with a network of more than 1,100
vet clinics and hospitals across ten
countries.
Through the partnership, Nestlé
Industry August 2019

Purina said it hopes to "strengthen its collaboration
with scientists, veterinarians and pet care professionals
to help deliver advanced pet food solutions and firstclass pet care services." According to the company,
deeper knowledge of pets' and pet owners' needs


http://www.PetfoodIndustry.com

Petfood Industry - August 2019

Table of Contents for the Digital Edition of Petfood Industry - August 2019

Petfood Industry - August 2019
Contents
Pet food market focus: Europe still a global powerhouse
Speaking of…
News and Calendar
Mergers, acquisitions offer growth in pet food sector
Vietnam pet ownership, pet food manufacturing growing
2019 Reference and Buyer’s Guide
Supplier Contacts
Products & Services
New Products
Marketplace
Advertiser’s Index
Petfood Industry - August 2019 - CT1
Petfood Industry - August 2019 - CT2
Petfood Industry - August 2019 - Petfood Industry - August 2019
Petfood Industry - August 2019 - Cover2
Petfood Industry - August 2019 - 1
Petfood Industry - August 2019 - Contents
Petfood Industry - August 2019 - 3
Petfood Industry - August 2019 - Pet food market focus: Europe still a global powerhouse
Petfood Industry - August 2019 - 5
Petfood Industry - August 2019 - Speaking of…
Petfood Industry - August 2019 - News and Calendar
Petfood Industry - August 2019 - Mergers, acquisitions offer growth in pet food sector
Petfood Industry - August 2019 - BB1
Petfood Industry - August 2019 - BB2
Petfood Industry - August 2019 - 9
Petfood Industry - August 2019 - 10
Petfood Industry - August 2019 - 11
Petfood Industry - August 2019 - Vietnam pet ownership, pet food manufacturing growing
Petfood Industry - August 2019 - 13
Petfood Industry - August 2019 - 14
Petfood Industry - August 2019 - 15
Petfood Industry - August 2019 - Supplier Contacts
Petfood Industry - August 2019 - 17
Petfood Industry - August 2019 - 18
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Petfood Industry - August 2019 - Products & Services
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Petfood Industry - August 2019 - New Products
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Petfood Industry - August 2019 - Marketplace
Petfood Industry - August 2019 - 67
Petfood Industry - August 2019 - Advertiser’s Index
Petfood Industry - August 2019 - Cover3
Petfood Industry - August 2019 - Cover4
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