Petfood Industry - September 2019 - 11

www.PetfoodIndustry.com | 11

T

OP's Parrot Food has focused on manufacturing
pellets, seed mixes and treats for hookbills of all
sizes since its founding in 2003, but the last nearly
two years have proved to be a true rebirth for the
Oregon, USA-based company.
"It's been a whirlwind of activity since our new ownership group purchased the company at the beginning of 2018,"
says Gary Rubin, co-owner and chief operating officer for
TOP's. "The first change we made was to undertake a total
rebranding effort that revitalized the company's packaging and brought a fresh look to our identity. Now, when
customers see our products, they are greeted with an updated,
modern brand that is invigorated and friendly. We also set out
to expand our product offerings. In the past 12 months we
have introduced 14 new SKUs that are all doing well."

Big changes for TOP's products
One of the most significant changes TOP's made to its
products is a move that will sound very familiar to the cat
and dog food world: The company earned its USDA Organic
certification in 2018.
"The investment and commitment we made to earn the
certification has put us on a different level than other parrot food
brands," says Rubin. What's more, "we are proud to say that we
are the only USDA Organic Certified company that does not use
fillers like peanuts, soy or corn, or any artificial flavors, colors
or sugar. There's no reason a bird should eat food with sugar or
artificial colors. That makes a big difference with consumers and
differentiates us because bird owners read labels just like dog
owners and cat owners, perhaps even more so. They want the
best for their companions and we are striving to be known as
the company that can deliver the healthiest products to them."
It's a move that has apparently paid off.

FAST FACTS
NOTABLE: TOP's Parrot Food has added 14
SKUs in the past two years to its pellet, seed
and treat lines. The company's new Birdie
Bread was named a Top Product of 2018 by
Pet Business Magazine.

Headquarters:
Beaverton, Oregon
USA

Officers: Gary Rubin,
co-owner and chief
operating officer; Kristen
Ertischek, co-owner and
chief production officer;
Ben Ertischek, co-owner

Brands: TOP's Parrot
Food
Website/Social Media:
www.topsparrotfood.com
Facebook.com/TOPsParrotFood
@TOPsParrotFood on Instagram and Twitter

"Our sales have gone up every quarter since we purchased
the company," says Rubin. "Overall, revenue doubled in 2018
and is on pace to increase by another 70% in 2019. The biggest
example of our growth came in June [2019] when our total
number of sales was 10 times greater than the number of
sales we had in the first month that we owned TOP's (January
2018). The trajectory is heading higher and we see continued
growth in the years ahead as we expand into new markets."

New markets provide expanded opportunities

TOP's pellet line has expanded to include large, small
and mini sizes, made with all organic ingredients from
the United States, and the line does not contain any
fillers, artificial colors, flavors, preservatives or sugar.
Courtesy TOP's Parrot Food

Industry September 2019

TOP's has been making big plans for international expansion, as well as increasing its overall market share through
brand awareness across the board.
"The biggest opportunity we have is to grow the brand and
get discovered by more bird owners," says Rubin. "There are still
millions of parrot owners who are just now finding out about
our organic products and we take every interaction seriously.
TOP's has customers around the world and we hear from them


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Petfood Industry - September 2019

Table of Contents for the Digital Edition of Petfood Industry - September 2019

Petfood Industry - September 2019
Contents
What is the future for pet food packaging sustainability?
Speaking of…
News and Calendar
TOP’s Parrot Food expands bird food market opportunities
Sustainability a top concern in small pet food packaging
Belgium holds most small mammal pets per capita 2018
Humanization, all-natural big in small animal pet food
Rules for the reconstitution of dry pet food ingredients
Faba beans: A new pulse for the dog and cat food market
Shopper loyalty challenges in the e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - September 2019 - CT1
Petfood Industry - September 2019 - CT2
Petfood Industry - September 2019 - Petfood Industry - September 2019
Petfood Industry - September 2019 - Cover2
Petfood Industry - September 2019 - 1
Petfood Industry - September 2019 - Contents
Petfood Industry - September 2019 - 3
Petfood Industry - September 2019 - What is the future for pet food packaging sustainability?
Petfood Industry - September 2019 - 5
Petfood Industry - September 2019 - Speaking of…
Petfood Industry - September 2019 - 7
Petfood Industry - September 2019 - News and Calendar
Petfood Industry - September 2019 - 9
Petfood Industry - September 2019 - TOP’s Parrot Food expands bird food market opportunities
Petfood Industry - September 2019 - BB1
Petfood Industry - September 2019 - BB2
Petfood Industry - September 2019 - 11
Petfood Industry - September 2019 - 12
Petfood Industry - September 2019 - 13
Petfood Industry - September 2019 - 14
Petfood Industry - September 2019 - 15
Petfood Industry - September 2019 - 16
Petfood Industry - September 2019 - Sustainability a top concern in small pet food packaging
Petfood Industry - September 2019 - 18
Petfood Industry - September 2019 - 19
Petfood Industry - September 2019 - 20
Petfood Industry - September 2019 - 21
Petfood Industry - September 2019 - Belgium holds most small mammal pets per capita 2018
Petfood Industry - September 2019 - BB3
Petfood Industry - September 2019 - BB4
Petfood Industry - September 2019 - 23
Petfood Industry - September 2019 - 24
Petfood Industry - September 2019 - 25
Petfood Industry - September 2019 - Humanization, all-natural big in small animal pet food
Petfood Industry - September 2019 - 27
Petfood Industry - September 2019 - 28
Petfood Industry - September 2019 - 29
Petfood Industry - September 2019 - Rules for the reconstitution of dry pet food ingredients
Petfood Industry - September 2019 - 31
Petfood Industry - September 2019 - 32
Petfood Industry - September 2019 - 33
Petfood Industry - September 2019 - Faba beans: A new pulse for the dog and cat food market
Petfood Industry - September 2019 - 35
Petfood Industry - September 2019 - 36
Petfood Industry - September 2019 - 37
Petfood Industry - September 2019 - Shopper loyalty challenges in the e-commerce age
Petfood Industry - September 2019 - 39
Petfood Industry - September 2019 - 40
Petfood Industry - September 2019 - 41
Petfood Industry - September 2019 - New Products
Petfood Industry - September 2019 - 43
Petfood Industry - September 2019 - 44
Petfood Industry - September 2019 - 45
Petfood Industry - September 2019 - Marketplace
Petfood Industry - September 2019 - 47
Petfood Industry - September 2019 - Advertiser’s Index
Petfood Industry - September 2019 - Cover3
Petfood Industry - September 2019 - Cover4
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