Petfood Industry - September 2019 - 32

32 | www.PetfoodIndustry.com

➥PETFOOD INSIGHTS
e.g., canned foods. Yes, water is typically added to ingredients to facilitate
the processing of extruded pet foods,
too. However, all that water (and then
some) is subsequently removed during
processing. As a result, that added

water qualifies as an incidental additive and is not required to be declared
on the final product label.  
Assuming the water itself would
never be declared, an assertion that
reconstitution of dry ingredients can

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be accomplished with that same water
is illogical. Also, even if that premise
was valid, one cannot legitimately
reconstitute dry ingredients in a preferential manner. If the water added to a
mixture purportedly reconstituted the
dried chicken ingredient, for example,
it would also hypothetically reconstitute all the other dried ingredients,
such as the grains. The net effect
should be no material shift in those
ingredients' order of predominance.

Substantiation of
percentage claims
Beyond the issue of order of
predominance as considered under
the FDA regulation, manufacturers
also use reconstitution as a basis for
substantiation of percentage claims
under AAFCO. Again, that may be a
valid concept for canned foods, but
it doesn't really work for products
where that added water is ultimately
removed. 
As contemplated under the
AAFCO regulation, a fruit (whether
dried or not) can be added at 3% of
the dry food formulation to substantiate a "with fruit" claim on the label.
Even if after removal of the moisture
(both that added and inherent in the
ingredients) the actual percentage
contribution of fruit is less than
3%, that still conforms to the rules,
because percentages are based on
amounts as they go into the formulation, not out. The same premise
allows a manufacturer to add a highmoisture ingredient, such as fresh
lamb, to a dry food mixture and still
declare it as if its inherent moisture
was still present; i.e., above the grains
and other ingredients that are already
low moisture prior to processing. 
September 2019

Industry


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Petfood Industry - September 2019

Table of Contents for the Digital Edition of Petfood Industry - September 2019

Petfood Industry - September 2019
Contents
What is the future for pet food packaging sustainability?
Speaking of…
News and Calendar
TOP’s Parrot Food expands bird food market opportunities
Sustainability a top concern in small pet food packaging
Belgium holds most small mammal pets per capita 2018
Humanization, all-natural big in small animal pet food
Rules for the reconstitution of dry pet food ingredients
Faba beans: A new pulse for the dog and cat food market
Shopper loyalty challenges in the e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - September 2019 - CT1
Petfood Industry - September 2019 - CT2
Petfood Industry - September 2019 - Petfood Industry - September 2019
Petfood Industry - September 2019 - Cover2
Petfood Industry - September 2019 - 1
Petfood Industry - September 2019 - Contents
Petfood Industry - September 2019 - 3
Petfood Industry - September 2019 - What is the future for pet food packaging sustainability?
Petfood Industry - September 2019 - 5
Petfood Industry - September 2019 - Speaking of…
Petfood Industry - September 2019 - 7
Petfood Industry - September 2019 - News and Calendar
Petfood Industry - September 2019 - 9
Petfood Industry - September 2019 - TOP’s Parrot Food expands bird food market opportunities
Petfood Industry - September 2019 - BB1
Petfood Industry - September 2019 - BB2
Petfood Industry - September 2019 - 11
Petfood Industry - September 2019 - 12
Petfood Industry - September 2019 - 13
Petfood Industry - September 2019 - 14
Petfood Industry - September 2019 - 15
Petfood Industry - September 2019 - 16
Petfood Industry - September 2019 - Sustainability a top concern in small pet food packaging
Petfood Industry - September 2019 - 18
Petfood Industry - September 2019 - 19
Petfood Industry - September 2019 - 20
Petfood Industry - September 2019 - 21
Petfood Industry - September 2019 - Belgium holds most small mammal pets per capita 2018
Petfood Industry - September 2019 - BB3
Petfood Industry - September 2019 - BB4
Petfood Industry - September 2019 - 23
Petfood Industry - September 2019 - 24
Petfood Industry - September 2019 - 25
Petfood Industry - September 2019 - Humanization, all-natural big in small animal pet food
Petfood Industry - September 2019 - 27
Petfood Industry - September 2019 - 28
Petfood Industry - September 2019 - 29
Petfood Industry - September 2019 - Rules for the reconstitution of dry pet food ingredients
Petfood Industry - September 2019 - 31
Petfood Industry - September 2019 - 32
Petfood Industry - September 2019 - 33
Petfood Industry - September 2019 - Faba beans: A new pulse for the dog and cat food market
Petfood Industry - September 2019 - 35
Petfood Industry - September 2019 - 36
Petfood Industry - September 2019 - 37
Petfood Industry - September 2019 - Shopper loyalty challenges in the e-commerce age
Petfood Industry - September 2019 - 39
Petfood Industry - September 2019 - 40
Petfood Industry - September 2019 - 41
Petfood Industry - September 2019 - New Products
Petfood Industry - September 2019 - 43
Petfood Industry - September 2019 - 44
Petfood Industry - September 2019 - 45
Petfood Industry - September 2019 - Marketplace
Petfood Industry - September 2019 - 47
Petfood Industry - September 2019 - Advertiser’s Index
Petfood Industry - September 2019 - Cover3
Petfood Industry - September 2019 - Cover4
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