Petfood Industry - September 2019 - 33

www.PetfoodIndustry.com | 33

However, it can't go both ways.
Adding a dried fruit at 1% but claiming
that it is really at 3% on the basis of
temporarily added water is not a sound
assertion. Further, attempting to
circumvent this distinction by procedurally reconstituting a dried ingredient
before it goes into the mixture for final
processing appears disingenuous at best.

in accordance with the FDA regulation is rarely an issue upon routine
scrutiny. That is because feed control
officials do not typically require access
to the actual quantitative formulations
for purposes of product registration,
but rather take the ingredient lists as
they appear on the labels at face value.

Due caution warranted

However, discrepancies in orders of
predominance and percentage claims
could potentially arise if the product
was subject to more rigorous regulatory review. Thus, due caution by
manufacturers in application of the
principles of reconstitution appears
prudent. ■

We Are Witnessing the
Humanization of Pet Food

Admittedly, the matter of whether
an ingredient has been reconstituted

Briefly: top 5
takeaways
1❯ Using reconstitution of
dry pet food ingredients
as a method of affecting
food labels is a minimally
regulated practice.
2❯ Existing regulation seems
to only apply to wet pet
foods, making diligence
with dry pet foods even
more important.
3❯ One cannot reconstitute
dry ingredients in a
preferential manner; water
used would reconstitute
all ingredients and negate
any desired shift in
predominance.
4❯ Discrepancies in orders
of predominance and
percentage claims could
potentially arise if a product
was subject to more rigorous
regulatory review.
5❯ For more regulatory
insights: www.PetfoodIndustry.
com/authors/2

Industry September 2019

Scientifically
Formulated

Natural
Digestive
Enzymes

Organic
Ingredients

No Genetically
Modified
Ingredients
(GMOs)

Validated
High Fresh
Meat Inclusion

*Data derived from a choice-based exercise in which participants are asked their preference
for one concept over another. The percentages above represents the number of times that a
concept displaying each claim was preferred over its paired concept out of the total number
of concepts shown with that claim.

"As pet owners migrate toward pet foods with more humanization
traits, manufacturers that can safely incorporate fresh meats and
high proteins will have the
strategic advantage. As an extrusion
1.93 [49]
manufacturer with a Validated Kill Step, partnering with Extru-Tech
18.00 [457]
will give you1.00that advantage."

269.88
[6855]

199.38
[5064]

NPT

- Scott Krebs, Executive VP, COO
03
54

51

06

0

256T

108.28
[2750]

Contact Extru-Tech today at 785-284-2153 or
NPT
visit us 2.00
online
at www.extru-techinc.com.

3/4 NPT

80

NORGREN

0

88.00
[2236]

160

MAXUM
SIZE 10

P.O. Box 8
100 Airport Road
Sabetha, KS 66534, USA
Phone: 785-284-2153
Fax: 785-284-3143
extru-techinc@extru-techinc.com
www.extru-techinc.com


http://www.PetfoodIndustry.com http://www.extru-techinc.com http://www.PetfoodIndustry.com/authors/2 http://www.PetfoodIndustry.com/authors/2 http://www.extru-techinc.com

Petfood Industry - September 2019

Table of Contents for the Digital Edition of Petfood Industry - September 2019

Petfood Industry - September 2019
Contents
What is the future for pet food packaging sustainability?
Speaking of…
News and Calendar
TOP’s Parrot Food expands bird food market opportunities
Sustainability a top concern in small pet food packaging
Belgium holds most small mammal pets per capita 2018
Humanization, all-natural big in small animal pet food
Rules for the reconstitution of dry pet food ingredients
Faba beans: A new pulse for the dog and cat food market
Shopper loyalty challenges in the e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - September 2019 - CT1
Petfood Industry - September 2019 - CT2
Petfood Industry - September 2019 - Petfood Industry - September 2019
Petfood Industry - September 2019 - Cover2
Petfood Industry - September 2019 - 1
Petfood Industry - September 2019 - Contents
Petfood Industry - September 2019 - 3
Petfood Industry - September 2019 - What is the future for pet food packaging sustainability?
Petfood Industry - September 2019 - 5
Petfood Industry - September 2019 - Speaking of…
Petfood Industry - September 2019 - 7
Petfood Industry - September 2019 - News and Calendar
Petfood Industry - September 2019 - 9
Petfood Industry - September 2019 - TOP’s Parrot Food expands bird food market opportunities
Petfood Industry - September 2019 - BB1
Petfood Industry - September 2019 - BB2
Petfood Industry - September 2019 - 11
Petfood Industry - September 2019 - 12
Petfood Industry - September 2019 - 13
Petfood Industry - September 2019 - 14
Petfood Industry - September 2019 - 15
Petfood Industry - September 2019 - 16
Petfood Industry - September 2019 - Sustainability a top concern in small pet food packaging
Petfood Industry - September 2019 - 18
Petfood Industry - September 2019 - 19
Petfood Industry - September 2019 - 20
Petfood Industry - September 2019 - 21
Petfood Industry - September 2019 - Belgium holds most small mammal pets per capita 2018
Petfood Industry - September 2019 - BB3
Petfood Industry - September 2019 - BB4
Petfood Industry - September 2019 - 23
Petfood Industry - September 2019 - 24
Petfood Industry - September 2019 - 25
Petfood Industry - September 2019 - Humanization, all-natural big in small animal pet food
Petfood Industry - September 2019 - 27
Petfood Industry - September 2019 - 28
Petfood Industry - September 2019 - 29
Petfood Industry - September 2019 - Rules for the reconstitution of dry pet food ingredients
Petfood Industry - September 2019 - 31
Petfood Industry - September 2019 - 32
Petfood Industry - September 2019 - 33
Petfood Industry - September 2019 - Faba beans: A new pulse for the dog and cat food market
Petfood Industry - September 2019 - 35
Petfood Industry - September 2019 - 36
Petfood Industry - September 2019 - 37
Petfood Industry - September 2019 - Shopper loyalty challenges in the e-commerce age
Petfood Industry - September 2019 - 39
Petfood Industry - September 2019 - 40
Petfood Industry - September 2019 - 41
Petfood Industry - September 2019 - New Products
Petfood Industry - September 2019 - 43
Petfood Industry - September 2019 - 44
Petfood Industry - September 2019 - 45
Petfood Industry - September 2019 - Marketplace
Petfood Industry - September 2019 - 47
Petfood Industry - September 2019 - Advertiser’s Index
Petfood Industry - September 2019 - Cover3
Petfood Industry - September 2019 - Cover4
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