Petfood Industry - September 2019 - 39

www.PetfoodIndustry.com | 39

ally, supermarkets and discount stores/supercenters
such as Walmart have the advantage here with their
grocery and one-stop shopping draw. The advantage
in pet product shopper loyalty goes not to the pet
specialty channel, which arguably might seem to most
merit it, but to the consumer packaged goods/foods
generalists in the brick-and-mortar sector.
Factor in that though they are superchains within
the specialty pet channel, PetSmart (with approximately 1,600 outlets, though these numbers are
moving targets) and Petco (with approximately 1,500,
including Unleashed formats) are far out-bricked by
the likes of Walmart (4,672) or Kroger (2,764).
Another wildcard in the loyalty deck is Tractor
Supply Company (approximately 1,765 outlets), in
the too-easy-to-overlook farm supply store channel,
though this sector accounts for 8% of pet food sales.
Farm supply store pet product customers are on the
loyal side, with 25% shopping for pet products only
through this channel, therefore ranking in the same
range as supermarkets (30%) and discount stores such
as Walmart (26%) by this measure.
Nearly half of farm supply store pet product shoppers also buy in the pet specialty channel, and the
sharpest overlap is with independent/local pet stores,
rather than with PetSmart or Petco. Farm supply stores
- with their distinctive town-and-country, edge of
metro and "ruralpolitan" demographics - also fall
outside the general pattern whereby the more specialized the store-based channel, the more likely its pet
product customers are to also buy pet products online.

RETAIL CHANNEL CHAIN LOYALTY RATES, 2018
% purchasing pet supplies only through specified
channel or pet superstore chain

CHAIN

%

Supermarkets

30

Discount stores

26

Farm supply stores

25

Wholesale clubs

18

Pet stores other than
PetSmart/Petco

16

Online

15

Petco

11

PetSmart

11

Source: Packaged Facts, U.S. Pet Market Focus: Pet Specialty Channel and Internet Shoppers
(July 2019); Simmons Research. All rights reserved.

Thanks to e-commerce, the online space can now claim
customer loyalty rates comparable with some brick-andmortar channels. wenpei I AdobePhoto.com

Highest Level of Protection
Against Dangerous Tramp Metals

Rare Earth

MAGNETIC SEPARATORS

Available in a range of designs to get metal out,
out, from
the global leader in magnetic separation
for more than 75 years.

Purity.Eriez.com | 814.835.6000
Industry September 2019


http://www.PetfoodIndustry.com http://www.AdobePhoto.com http://Purity.Eriez.com

Petfood Industry - September 2019

Table of Contents for the Digital Edition of Petfood Industry - September 2019

Petfood Industry - September 2019
Contents
What is the future for pet food packaging sustainability?
Speaking of…
News and Calendar
TOP’s Parrot Food expands bird food market opportunities
Sustainability a top concern in small pet food packaging
Belgium holds most small mammal pets per capita 2018
Humanization, all-natural big in small animal pet food
Rules for the reconstitution of dry pet food ingredients
Faba beans: A new pulse for the dog and cat food market
Shopper loyalty challenges in the e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - September 2019 - CT1
Petfood Industry - September 2019 - CT2
Petfood Industry - September 2019 - Petfood Industry - September 2019
Petfood Industry - September 2019 - Cover2
Petfood Industry - September 2019 - 1
Petfood Industry - September 2019 - Contents
Petfood Industry - September 2019 - 3
Petfood Industry - September 2019 - What is the future for pet food packaging sustainability?
Petfood Industry - September 2019 - 5
Petfood Industry - September 2019 - Speaking of…
Petfood Industry - September 2019 - 7
Petfood Industry - September 2019 - News and Calendar
Petfood Industry - September 2019 - 9
Petfood Industry - September 2019 - TOP’s Parrot Food expands bird food market opportunities
Petfood Industry - September 2019 - BB1
Petfood Industry - September 2019 - BB2
Petfood Industry - September 2019 - 11
Petfood Industry - September 2019 - 12
Petfood Industry - September 2019 - 13
Petfood Industry - September 2019 - 14
Petfood Industry - September 2019 - 15
Petfood Industry - September 2019 - 16
Petfood Industry - September 2019 - Sustainability a top concern in small pet food packaging
Petfood Industry - September 2019 - 18
Petfood Industry - September 2019 - 19
Petfood Industry - September 2019 - 20
Petfood Industry - September 2019 - 21
Petfood Industry - September 2019 - Belgium holds most small mammal pets per capita 2018
Petfood Industry - September 2019 - BB3
Petfood Industry - September 2019 - BB4
Petfood Industry - September 2019 - 23
Petfood Industry - September 2019 - 24
Petfood Industry - September 2019 - 25
Petfood Industry - September 2019 - Humanization, all-natural big in small animal pet food
Petfood Industry - September 2019 - 27
Petfood Industry - September 2019 - 28
Petfood Industry - September 2019 - 29
Petfood Industry - September 2019 - Rules for the reconstitution of dry pet food ingredients
Petfood Industry - September 2019 - 31
Petfood Industry - September 2019 - 32
Petfood Industry - September 2019 - 33
Petfood Industry - September 2019 - Faba beans: A new pulse for the dog and cat food market
Petfood Industry - September 2019 - 35
Petfood Industry - September 2019 - 36
Petfood Industry - September 2019 - 37
Petfood Industry - September 2019 - Shopper loyalty challenges in the e-commerce age
Petfood Industry - September 2019 - 39
Petfood Industry - September 2019 - 40
Petfood Industry - September 2019 - 41
Petfood Industry - September 2019 - New Products
Petfood Industry - September 2019 - 43
Petfood Industry - September 2019 - 44
Petfood Industry - September 2019 - 45
Petfood Industry - September 2019 - Marketplace
Petfood Industry - September 2019 - 47
Petfood Industry - September 2019 - Advertiser’s Index
Petfood Industry - September 2019 - Cover3
Petfood Industry - September 2019 - Cover4
http://www.petfoodindustry-digital.com/201909
http://www.petfoodindustry-digital.com/201908
http://www.petfoodindustry-digital.com/201907
http://www.petfoodindustry-digital.com/201906
http://www.petfoodindustry-digital.com/201905
http://www.petfoodindustry-digital.com/201904
http://www.petfoodindustry-digital.com/201903
http://www.petfoodindustry-digital.com/201902
http://www.petfoodindustry-digital.com/201901
http://www.petfoodindustry-digital.com/201812
http://www.petfoodindustry-digital.com/201811
http://www.petfoodindustry-digital.com/201810
http://www.petfoodindustry-digital.com/201809
http://www.petfoodindustry-digital.com/201808
http://www.petfoodindustry-digital.com/201807
http://www.petfoodindustry-digital.com/201806
http://www.petfoodindustry-digital.com/201805
http://www.petfoodindustry-digital.com/201804
http://www.petfoodindustry-digital.com/201803
http://www.petfoodindustry-digital.com/201802
http://www.petfoodindustry-digital.com/201801
http://www.petfoodindustry-digital.com/201712
http://www.petfoodindustry-digital.com/201711
http://www.petfoodindustry-digital.com/201710
http://www.petfoodindustry-digital.com/201709
http://www.petfoodindustry-digital.com/201708
http://www.petfoodindustry-digital.com/201707
http://www.petfoodindustry-digital.com/201706
http://www.petfoodindustry-digital.com/201705
http://www.petfoodindustry-digital.com/201704
http://www.petfoodindustry-digital.com/201703
http://www.petfoodindustry-digital.com/201702
http://www.petfoodindustry-digital.com/201701
http://www.petfoodindustry-digital.com/201612
http://www.petfoodindustry-digital.com/201611
http://www.petfoodindustry-digital.com/201610
http://www.petfoodindustry-digital.com/201609
http://www.petfoodindustry-digital.com/201608
http://www.petfoodindustry-digital.com/201607
http://www.petfoodindustry-digital.com/201606
http://www.petfoodindustry-digital.com/201605
http://www.petfoodindustry-digital.com/201604
http://www.petfoodindustry-digital.com/201603
http://www.petfoodindustry-digital.com/201602
http://www.petfoodindustry-digital.com/201601
http://www.petfoodindustry-digital.com/201512
http://www.petfoodindustry-digital.com/201511
http://www.petfoodindustry-digital.com/201510
http://www.petfoodindustry-digital.com/201509
http://www.petfoodindustry-digital.com/201508
http://www.petfoodindustry-digital.com/201507
http://www.petfoodindustry-digital.com/201506
http://www.petfoodindustry-digital.com/201505
http://www.petfoodindustry-digital.com/201504
http://www.petfoodindustry-digital.com/201503
http://www.petfoodindustry-digital.com/201502
http://www.petfoodindustry-digital.com/201501
http://www.petfoodindustry-digital.com/201412
http://www.petfoodindustry-digital.com/201411
http://www.petfoodindustry-digital.com/201410
http://www.petfoodindustry-digital.com/201409
http://www.petfoodindustry-digital.com/201408
http://www.petfoodindustry-digital.com/201407
http://www.petfoodindustry-digital.com/201406
http://www.petfoodindustry-digital.com/201405
http://www.petfoodindustry-digital.com/201404
http://www.petfoodindustry-digital.com/201403
http://www.petfoodindustry-digital.com/201402
http://www.petfoodindustry-digital.com/201401
http://www.petfoodindustry-digital.com/201312
http://www.petfoodindustry-digital.com/201311
http://www.petfoodindustry-digital.com/201310
http://www.petfoodindustry-digital.com/201309
http://www.petfoodindustry-digital.com/201308
http://www.petfoodindustry-digital.com/201307
http://www.petfoodindustry-digital.com/201306
http://www.petfoodindustry-digital.com/201305
http://www.petfoodindustry-digital.com/201304
http://www.petfoodindustry-digital.com/201303
http://www.petfoodindustry-digital.com/201302
http://www.petfoodindustry-digital.com/201301
http://www.nxtbookMEDIA.com