Petfood Industry - September 2019 - 4

4 | www.PetfoodIndustry.com

SOMETHING TO CHEW ON
Debbie Phillips-Donaldson

What is packaging
sustainability's future?
"There's a great future in plastics." That
classic line from the 1967 movie "The Graduate" seems to have come true for pet food
packaging today - but its lack of sustainability
could eventually pose a problem.
Plastic bags are used nearly as much as
paper for dry pet food and will likely overtake
paper by 2023, according to a 2018 Packaged
Plastic has become a popular
Facts report. They have become popular (also
material for pet food packages
for pet treats) due to their ability to protect
the product, keep it fresh, include convenient
because of the protective,
features like zip-top closures and allow for
convenience and graphic
attractive images and graphics (p. 17).
advantages it offers. l Andrea Gantz
The sustainability factor cannot be ignored,
however. Packaged Facts' consumer surveys show that 30% of U.S. pet owners try to avoid
pet foods with excess packaging. In the overall U.S. population, 58% of consumers said they
have a more positive view of brands using no plastic or limited amounts in their packaging,
said Suzanne Shelton, president and CEO of the Shelton Group, which conducted a consumer
poll on single-use plastics in March 2019.
Pet food packaging suppliers are researching ways to make their offerings more sustainable, but at this point, truly sustainable packaging would sacrifice important features like
product protection or oxidation barriers while also being prohibitively expensive, according to
companies like TC Transcontinental.
Recycling isn't necessarily a panacea; it's usually a one-way process, access to it is limited
in some areas and not all consumers comply anyway. Less than 9% of all plastics ever made
have been recycled, while only 18% of U.S. pet owners consider the use of recycled, recyclable
or biodegradable materials in pet food packaging important at this point, Packaged Facts said.
Yet recycling is what we have now, and some pet food companies are encouraging it or
undertaking other initiatives to reduce single-use plastics. Brands such as Wellness and Royal
Canin are partnering with TerraCycle to encourage customers to drop off or send in empty
pet food bags, while Annamaet uses biodegradable bags, Only Natural Pet uses bags made
partially with bioplastics and Nestle Purina launched a packaging research institute. These
are only a few of the pet food players seeking to be more sustainable. ■

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Petfood Industry - September 2019

Table of Contents for the Digital Edition of Petfood Industry - September 2019

Petfood Industry - September 2019
Contents
What is the future for pet food packaging sustainability?
Speaking of…
News and Calendar
TOP’s Parrot Food expands bird food market opportunities
Sustainability a top concern in small pet food packaging
Belgium holds most small mammal pets per capita 2018
Humanization, all-natural big in small animal pet food
Rules for the reconstitution of dry pet food ingredients
Faba beans: A new pulse for the dog and cat food market
Shopper loyalty challenges in the e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - September 2019 - CT1
Petfood Industry - September 2019 - CT2
Petfood Industry - September 2019 - Petfood Industry - September 2019
Petfood Industry - September 2019 - Cover2
Petfood Industry - September 2019 - 1
Petfood Industry - September 2019 - Contents
Petfood Industry - September 2019 - 3
Petfood Industry - September 2019 - What is the future for pet food packaging sustainability?
Petfood Industry - September 2019 - 5
Petfood Industry - September 2019 - Speaking of…
Petfood Industry - September 2019 - 7
Petfood Industry - September 2019 - News and Calendar
Petfood Industry - September 2019 - 9
Petfood Industry - September 2019 - TOP’s Parrot Food expands bird food market opportunities
Petfood Industry - September 2019 - BB1
Petfood Industry - September 2019 - BB2
Petfood Industry - September 2019 - 11
Petfood Industry - September 2019 - 12
Petfood Industry - September 2019 - 13
Petfood Industry - September 2019 - 14
Petfood Industry - September 2019 - 15
Petfood Industry - September 2019 - 16
Petfood Industry - September 2019 - Sustainability a top concern in small pet food packaging
Petfood Industry - September 2019 - 18
Petfood Industry - September 2019 - 19
Petfood Industry - September 2019 - 20
Petfood Industry - September 2019 - 21
Petfood Industry - September 2019 - Belgium holds most small mammal pets per capita 2018
Petfood Industry - September 2019 - BB3
Petfood Industry - September 2019 - BB4
Petfood Industry - September 2019 - 23
Petfood Industry - September 2019 - 24
Petfood Industry - September 2019 - 25
Petfood Industry - September 2019 - Humanization, all-natural big in small animal pet food
Petfood Industry - September 2019 - 27
Petfood Industry - September 2019 - 28
Petfood Industry - September 2019 - 29
Petfood Industry - September 2019 - Rules for the reconstitution of dry pet food ingredients
Petfood Industry - September 2019 - 31
Petfood Industry - September 2019 - 32
Petfood Industry - September 2019 - 33
Petfood Industry - September 2019 - Faba beans: A new pulse for the dog and cat food market
Petfood Industry - September 2019 - 35
Petfood Industry - September 2019 - 36
Petfood Industry - September 2019 - 37
Petfood Industry - September 2019 - Shopper loyalty challenges in the e-commerce age
Petfood Industry - September 2019 - 39
Petfood Industry - September 2019 - 40
Petfood Industry - September 2019 - 41
Petfood Industry - September 2019 - New Products
Petfood Industry - September 2019 - 43
Petfood Industry - September 2019 - 44
Petfood Industry - September 2019 - 45
Petfood Industry - September 2019 - Marketplace
Petfood Industry - September 2019 - 47
Petfood Industry - September 2019 - Advertiser’s Index
Petfood Industry - September 2019 - Cover3
Petfood Industry - September 2019 - Cover4
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