Petfood Industry - October 2019 - 10

10 | www.PetfoodIndustry.com

Raised Right Pets:
Human-grade pet food
with a purpose
This family-founded and -owned company has expanded its presence
in the frozen pet food segment significantly in 2019.
LINDSAY BEATON

R

aised Right Pets is a New York, USA-based
human-grade pet food company on a
mission. Its "home-cooked style" products
are lightly cooked, then frozen, so they can be
served fresh to their furry consumers. All formulations are overseen by veterinarian Dr. Karen Becker,
and Raised Right takes pride in the claim that every
ingredient in the company's recipes is traceable and
has a purpose. But Raised Right isn't just a business
venture - it's definitely a family affair.

The family history behind Raised
Right Pets
"Our family's roots in farming and ranching
date back for centuries," says Braeden Ruud, the
company's co-founder and CEO. "While raising
food for humans, we decided it
was time to provide the same
quality of food for pets. We got
into this business because of the

massive outbreak of pet food contamination in
2007. My mom started preparing freshly cooked
food for our pets because she couldn't find a pet
food company that she could trust. This experience is what drives us to make the safest pet food
possible. We believe that if we can continue to
provide pet food that is safe enough for humans
to eat and nourishes dogs and cats the way nature
intended, then we will continue to grow."
While 2007 was the jumping point for what
eventually became Raised Right Pets, the company
was really formalized while Ruud was attending
Massachusetts, USA-based Babson College's
Master in Entrepreneurship program.
"For the capstone project, every student had to
pitch a business idea for the chance to have their
idea selected to be worked on for the entire second
semester," says Ruud. "Our idea was chosen and
this allowed us to lay the foundation of what was
to become the Raised Right brand."

Braeden Ruud
(co-Founder/
CEO), Mary
Ann Ruud (cofounder/chief
nutrition officer) and Tike Ruud (spokesdog
and Border Collie/Blue Heeler mix) pose at
Ruud Ranch, where the idea for Raised Right
Pets began in 2007. | Courtesy Raised Right Pets

October 2019

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Petfood Industry - October 2019

Table of Contents for the Digital Edition of Petfood Industry - October 2019

Petfood Industry - October 2019
Contents
Grain-free pet food backlash: the influences and irony
Speaking of…
News and Calendar
Raised Right Pets: Human-grade pet food with a purpose
Functional pet food ingredients evolve with market demands
Singapore’s cat ban, one-dog policy bite pet food market
Emerging breakthroughs in pet microbiome research
AAFCO holds annual meeting, Part 1: Pet Food Committee
Coconut meal for dog and cat diets: Is this a good option?
Puppy and kitten formula pet foods deserve a revival
New Products
Marketplace
Advertiser’s Index
Petfood Industry - October 2019 - CT1
Petfood Industry - October 2019 - CT2
Petfood Industry - October 2019 - Petfood Industry - October 2019
Petfood Industry - October 2019 - Cover2
Petfood Industry - October 2019 - 1
Petfood Industry - October 2019 - Contents
Petfood Industry - October 2019 - 3
Petfood Industry - October 2019 - Grain-free pet food backlash: the influences and irony
Petfood Industry - October 2019 - 5
Petfood Industry - October 2019 - Speaking of…
Petfood Industry - October 2019 - 7
Petfood Industry - October 2019 - News and Calendar
Petfood Industry - October 2019 - 9
Petfood Industry - October 2019 - Raised Right Pets: Human-grade pet food with a purpose
Petfood Industry - October 2019 - 11
Petfood Industry - October 2019 - 12
Petfood Industry - October 2019 - 13
Petfood Industry - October 2019 - 14
Petfood Industry - October 2019 - 15
Petfood Industry - October 2019 - Functional pet food ingredients evolve with market demands
Petfood Industry - October 2019 - BB1
Petfood Industry - October 2019 - BB2
Petfood Industry - October 2019 - 17
Petfood Industry - October 2019 - 18
Petfood Industry - October 2019 - 19
Petfood Industry - October 2019 - 20
Petfood Industry - October 2019 - 21
Petfood Industry - October 2019 - Singapore’s cat ban, one-dog policy bite pet food market
Petfood Industry - October 2019 - 23
Petfood Industry - October 2019 - 24
Petfood Industry - October 2019 - 25
Petfood Industry - October 2019 - Emerging breakthroughs in pet microbiome research
Petfood Industry - October 2019 - 27
Petfood Industry - October 2019 - 28
Petfood Industry - October 2019 - 29
Petfood Industry - October 2019 - AAFCO holds annual meeting, Part 1: Pet Food Committee
Petfood Industry - October 2019 - 31
Petfood Industry - October 2019 - 32
Petfood Industry - October 2019 - 33
Petfood Industry - October 2019 - Coconut meal for dog and cat diets: Is this a good option?
Petfood Industry - October 2019 - 35
Petfood Industry - October 2019 - 36
Petfood Industry - October 2019 - 37
Petfood Industry - October 2019 - Puppy and kitten formula pet foods deserve a revival
Petfood Industry - October 2019 - 39
Petfood Industry - October 2019 - 40
Petfood Industry - October 2019 - New Products
Petfood Industry - October 2019 - 42
Petfood Industry - October 2019 - 43
Petfood Industry - October 2019 - 44
Petfood Industry - October 2019 - 45
Petfood Industry - October 2019 - Marketplace
Petfood Industry - October 2019 - 47
Petfood Industry - October 2019 - Advertiser’s Index
Petfood Industry - October 2019 - Cover3
Petfood Industry - October 2019 - Cover4
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