Petfood Industry - October 2019 - 15

www.PetfoodIndustry.com | 15

▲

RAISED RIGHT PETS

has functioned as a form of customer
service for stores that physically stock
our human-grade recipes."
Raised Right also acknowledges
the limitations of online and the
benefits of brick-and-mortar when it
comes to the frozen pet food category.
"We see brick-and-mortar retail as
a huge opportunity for growth," says
Ruud. "Most major online retailers
don't have a robust frozen pet food
category available for direct shipments. This gives the independent
pet retailer the ability to build a loyal
base of consumers to their stores. This
in turn creates a great relationship
between Raised Right and the retailer
as we're working together to create a
unique offering for pet parents."

Continued growth on the
horizon
In the last 12 months, Raised Right
has introduced two new recipes (pork
and turkey) to its line of pet food,
and has launched Meat Bites, singleingredient liver treats that come in beef,
turkey or pork.
"We feel that our lightly cooked
whole-food recipes are in line with
the humanization of pets trend and
will continue to see significant growth
as this emerging category in frozen
continues to gain momentum," says
Ruud. "We currently have new innovations in the pipeline that we are excited
to roll out. We're going to continue to add
new recipes to our line of human-grade
pet food and expand our line of treats."
As for the pet food industry and
the company's place in it, Ruud says
Raised Right feels pretty positive
about the future.
"We feel bullish on the pet food
industry," he says. "Pet ownership
Industry October 2019

continues to rise, the market as a whole
continues to show growth, and the
frozen pet food category has seen rapid
growth as pet owners are becoming
more educated on the benefits of feeding

fresh whole foods to their pets. This,
in addition to the increased awareness
of the emerging lightly cooked frozen
category, should help to sustain future
growth for our company." ■


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Petfood Industry - October 2019

Table of Contents for the Digital Edition of Petfood Industry - October 2019

Petfood Industry - October 2019
Contents
Grain-free pet food backlash: the influences and irony
Speaking of…
News and Calendar
Raised Right Pets: Human-grade pet food with a purpose
Functional pet food ingredients evolve with market demands
Singapore’s cat ban, one-dog policy bite pet food market
Emerging breakthroughs in pet microbiome research
AAFCO holds annual meeting, Part 1: Pet Food Committee
Coconut meal for dog and cat diets: Is this a good option?
Puppy and kitten formula pet foods deserve a revival
New Products
Marketplace
Advertiser’s Index
Petfood Industry - October 2019 - CT1
Petfood Industry - October 2019 - CT2
Petfood Industry - October 2019 - Petfood Industry - October 2019
Petfood Industry - October 2019 - Cover2
Petfood Industry - October 2019 - 1
Petfood Industry - October 2019 - Contents
Petfood Industry - October 2019 - 3
Petfood Industry - October 2019 - Grain-free pet food backlash: the influences and irony
Petfood Industry - October 2019 - 5
Petfood Industry - October 2019 - Speaking of…
Petfood Industry - October 2019 - 7
Petfood Industry - October 2019 - News and Calendar
Petfood Industry - October 2019 - 9
Petfood Industry - October 2019 - Raised Right Pets: Human-grade pet food with a purpose
Petfood Industry - October 2019 - 11
Petfood Industry - October 2019 - 12
Petfood Industry - October 2019 - 13
Petfood Industry - October 2019 - 14
Petfood Industry - October 2019 - 15
Petfood Industry - October 2019 - Functional pet food ingredients evolve with market demands
Petfood Industry - October 2019 - BB1
Petfood Industry - October 2019 - BB2
Petfood Industry - October 2019 - 17
Petfood Industry - October 2019 - 18
Petfood Industry - October 2019 - 19
Petfood Industry - October 2019 - 20
Petfood Industry - October 2019 - 21
Petfood Industry - October 2019 - Singapore’s cat ban, one-dog policy bite pet food market
Petfood Industry - October 2019 - 23
Petfood Industry - October 2019 - 24
Petfood Industry - October 2019 - 25
Petfood Industry - October 2019 - Emerging breakthroughs in pet microbiome research
Petfood Industry - October 2019 - 27
Petfood Industry - October 2019 - 28
Petfood Industry - October 2019 - 29
Petfood Industry - October 2019 - AAFCO holds annual meeting, Part 1: Pet Food Committee
Petfood Industry - October 2019 - 31
Petfood Industry - October 2019 - 32
Petfood Industry - October 2019 - 33
Petfood Industry - October 2019 - Coconut meal for dog and cat diets: Is this a good option?
Petfood Industry - October 2019 - 35
Petfood Industry - October 2019 - 36
Petfood Industry - October 2019 - 37
Petfood Industry - October 2019 - Puppy and kitten formula pet foods deserve a revival
Petfood Industry - October 2019 - 39
Petfood Industry - October 2019 - 40
Petfood Industry - October 2019 - New Products
Petfood Industry - October 2019 - 42
Petfood Industry - October 2019 - 43
Petfood Industry - October 2019 - 44
Petfood Industry - October 2019 - 45
Petfood Industry - October 2019 - Marketplace
Petfood Industry - October 2019 - 47
Petfood Industry - October 2019 - Advertiser’s Index
Petfood Industry - October 2019 - Cover3
Petfood Industry - October 2019 - Cover4
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