Petfood Industry - October 2019 - 17

www.PetfoodIndustry.com | 17

F

unctional pet food has
companion animals with both
truly evolved past its
dogs and cats enjoying more
veterinary-prescribed
golden years," said Tree Top
roots. Far more than kidney
Food Ingredients' Director of
diets and kitten or puppy
Business Development Jeannie
formulas, today's pet foods
Swedberg. "As our pets age, they
with a focus on function tackle
face many of the same health
everything from mental acuity
concerns of their pet parents.
to calming, from small puppy to
It isn't necessarily unexpected
large senior.
or novel but more of a natural
"For going on two decades
progression of concerns that
superfood and other funcformulators are addressing
tional ingredients have, with
through their selection of ingreincreasing velocity, been making
dients. As greater awareness of
their way across the aisles
human health concerns meshes
from human foods into pet
Innovative functional ingredients like
with holistic or natural remedies
food," said Packaged Facts in its
purple corn are rising up to meet the
found through food instead of
January 2019 report, "Pet food in
more complex needs of today's pet food
medicine, this translates to our
the U.S., 14th edition." And pet
formulations. Photo courtesy Healthy Food Ingredients
companion animals as well."
owners are confirming both the
Functional pet foods and
trend and their desire: In 2018, according to Packtreats now commonly cover ailments such as skin
aged Facts pet owner survey responses, a solid 75% of
and coat issues, joint health, digestive problems and
pet owners surveyed said they're willing to pay more
weight control, but have also branched out into things
for pet food products that are healthier for their pets.
like extending mental acuity into old age and calming
Part of the perception of "healthy," of course, includes
ingredients to help with anxiety. In a 2018 Packaged
functional formulations.
Facts pet owners survey, 72% of dog owners and 67%
of cat owners agreed that "high-quality dog foods/
Function as a part of pet health
cat foods are effective for preventive health care," and
"The line between human and pet food is
89% of dog and cat owners agreed that "targeted pet
continuing to fade as more consumers are shopping
foods with special nutrition formulations are beneficial
for their pets based on human food values and preferto pets with specific health concerns."
ences," said Terry Howell, Suntava purple corn ingredient expert for Healthy Food Ingredients. "We are
Innovation for modern functional
seeing more similarities between human and pet food
ingredient needs
than we are unique qualities of the two. Common
With increased nuance in the functional space,
trends and requests we've seen across both include
ingredient suppliers are doing their best to provide
clean/simple label, value-added, less processed,
innovative solutions to modern formulation needs.
natural, organic and plant-based proteins. Like with
Healthy Food Ingredients offers ingredients such as
human food, pet owners want to know where their
flax, oils and perhaps their most innovative product,
pets' food is coming from and are looking to healthier
Suntava purple corn. Considered a superfood, the
alternatives."
anthocyanins (a type of flavonoid) found in purple
The demand for health-based pet foods is only
corn (and other foods with blue, purple, red and black
increasing as pets continue
to live longer.
"Veterinary care and
Read more: Pet health drives functional pet food ingredient trends,
treatment have improved
www.PetfoodIndustry.com/articles/7468
the average lifespan for
Industry October 2019


http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com/articles/7468

Petfood Industry - October 2019

Table of Contents for the Digital Edition of Petfood Industry - October 2019

Petfood Industry - October 2019
Contents
Grain-free pet food backlash: the influences and irony
Speaking of…
News and Calendar
Raised Right Pets: Human-grade pet food with a purpose
Functional pet food ingredients evolve with market demands
Singapore’s cat ban, one-dog policy bite pet food market
Emerging breakthroughs in pet microbiome research
AAFCO holds annual meeting, Part 1: Pet Food Committee
Coconut meal for dog and cat diets: Is this a good option?
Puppy and kitten formula pet foods deserve a revival
New Products
Marketplace
Advertiser’s Index
Petfood Industry - October 2019 - CT1
Petfood Industry - October 2019 - CT2
Petfood Industry - October 2019 - Petfood Industry - October 2019
Petfood Industry - October 2019 - Cover2
Petfood Industry - October 2019 - 1
Petfood Industry - October 2019 - Contents
Petfood Industry - October 2019 - 3
Petfood Industry - October 2019 - Grain-free pet food backlash: the influences and irony
Petfood Industry - October 2019 - 5
Petfood Industry - October 2019 - Speaking of…
Petfood Industry - October 2019 - 7
Petfood Industry - October 2019 - News and Calendar
Petfood Industry - October 2019 - 9
Petfood Industry - October 2019 - Raised Right Pets: Human-grade pet food with a purpose
Petfood Industry - October 2019 - 11
Petfood Industry - October 2019 - 12
Petfood Industry - October 2019 - 13
Petfood Industry - October 2019 - 14
Petfood Industry - October 2019 - 15
Petfood Industry - October 2019 - Functional pet food ingredients evolve with market demands
Petfood Industry - October 2019 - BB1
Petfood Industry - October 2019 - BB2
Petfood Industry - October 2019 - 17
Petfood Industry - October 2019 - 18
Petfood Industry - October 2019 - 19
Petfood Industry - October 2019 - 20
Petfood Industry - October 2019 - 21
Petfood Industry - October 2019 - Singapore’s cat ban, one-dog policy bite pet food market
Petfood Industry - October 2019 - 23
Petfood Industry - October 2019 - 24
Petfood Industry - October 2019 - 25
Petfood Industry - October 2019 - Emerging breakthroughs in pet microbiome research
Petfood Industry - October 2019 - 27
Petfood Industry - October 2019 - 28
Petfood Industry - October 2019 - 29
Petfood Industry - October 2019 - AAFCO holds annual meeting, Part 1: Pet Food Committee
Petfood Industry - October 2019 - 31
Petfood Industry - October 2019 - 32
Petfood Industry - October 2019 - 33
Petfood Industry - October 2019 - Coconut meal for dog and cat diets: Is this a good option?
Petfood Industry - October 2019 - 35
Petfood Industry - October 2019 - 36
Petfood Industry - October 2019 - 37
Petfood Industry - October 2019 - Puppy and kitten formula pet foods deserve a revival
Petfood Industry - October 2019 - 39
Petfood Industry - October 2019 - 40
Petfood Industry - October 2019 - New Products
Petfood Industry - October 2019 - 42
Petfood Industry - October 2019 - 43
Petfood Industry - October 2019 - 44
Petfood Industry - October 2019 - 45
Petfood Industry - October 2019 - Marketplace
Petfood Industry - October 2019 - 47
Petfood Industry - October 2019 - Advertiser’s Index
Petfood Industry - October 2019 - Cover3
Petfood Industry - October 2019 - Cover4
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