Petfood Industry - October 2019 - 23

www.PetfoodIndustry.com | 23

however, is allowed in HDBs. Because
of space limitations, only one dog is
permitted in every apartment and it
must be any of the 62 small breeds or
their crosses that the housing agency
has identified and listed on its website.
In 2011, the board relaxed its one-dog
policy to accommodate larger dogs in
HDBs if they were adopted from accredited shelters. But HDB residents with dogs not
among the approved breeds can be fined up to S$4,000
(US$2,905). Since 2017, all pet dogs are strictly required to be
micro-chipped once and registered annually. Failure to comply
with this rule could mean a hefty S$5,000 (US$3,632) fine. 

Multiple pet food market challenges
Aside from pet ownership restrictions imposed by the
HDB, Singapore's pet industry is regulated by the newly
founded statutory board Singapore Food Agency (SFA) and
the Animal & Veterinary Service (AVS) under the National
Parks Board (Nparks).
The board sees to it that businesses engaged in pet
grooming, pet sitting, pet boarding, pet breeding and pet
retailing follow the minimum standards and best practices
listed in a 40-page Code of Animal Welfare that covers everything from housing, diet, food preparation, disease prevention
and waste disposal to security and recreation.
What Singapore doesn't have is production of packaged
pet foods for retail. With no agricultural sector, Singapore is
almost entirely dependent on imports for its food requirements,
including pet foods. A 2018 report from the U.S. Department of
Agriculture (USDA) Foreign Agricultural Service showed net
imports of dog and cat food to Singapore at US$40.2 million in
2017, with most products coming from Thailand (32%), USA
(27%), Canada (8%) and Australia (7%). In terms of brand, the
market is dominated by Mars Petcare's Pedigree, Cesar and
Royal Canin, Nestlé's Purina, and Hill's Science Diet.
As a whole, Singapore's pet food market generated
revenues of US$102 million in 2018 and is expected to reach
US$107 million in 2019. Singapore-based market analyst Craft
Driven forecasts the pet industry's market volume to grow
annually by 4.3% until 2021, while global market statistics

The Golden Retriever is one of Singapore's
most popular dog breeds - however,
it is not a breed allowed under the
Housing Development Board's strict
dog size restrictions.
Photo by Alma Buelva

firm Statista expects it to grow 2.8% annually from 2019 to 2023. Dog food accounts for
52% of total pet food sales.
Singapore's cat population still carves the nation's
second-biggest market for pet food with a yearly 1.4% growth
rate. Dog food market share leads with 2.5% annual growth.
Together, cat food and dog food represent over 85% of Singapore's pet food retail market.
Unfortunately, the brutal U.S.-China trade war could still
change these numbers for the worse. At a regional outlook
event organized by the Asia Pacific Economic Cooperation
(APEC) secretariat, Ho Meng Kit, chief executive officer of
the Singapore Business Federation, raised the need to adjust
growth expectations.
"Most economists in Singapore are focusing between zero
and 1% growth this year," Ho said, and warned neighboring
economies that are also export-dependent that "the situation
going forward does not look good for APEC."

Singapore pet owners still want the best
The fact that the environment in Singapore poses some
challenges to pet ownership is probably one reason pet
owners seek out the best food for their pets. With a median
monthly salary of S$3,900 (US$2,808), pet owners can afford
to splurge on premium, breed- and age-specific pet food as
well as formulas that address health concerns.
This buying behavior was on full display at the recent
Singapore Pet Expo 2019. Show organizers said sales of
human-grade pet food and grain- and gluten-free options
were well received by pet lovers. They also noticed that more
pet owners are now carefully reading pet food labels, an indication of an increased desire to provide proper pet care. ■
Alma J. Buelva is a journalist from the Philippines. When she's not writing about business and
technology, she devotes her time to taking care of animals and writing about them, too.

A look back: Southeast Asia's pet food market growth
www.PetfoodIndustry.com/articles/5761
PongMoji | Bigstockphoto.com

Industry October 2019


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Petfood Industry - October 2019

Table of Contents for the Digital Edition of Petfood Industry - October 2019

Petfood Industry - October 2019
Contents
Grain-free pet food backlash: the influences and irony
Speaking of…
News and Calendar
Raised Right Pets: Human-grade pet food with a purpose
Functional pet food ingredients evolve with market demands
Singapore’s cat ban, one-dog policy bite pet food market
Emerging breakthroughs in pet microbiome research
AAFCO holds annual meeting, Part 1: Pet Food Committee
Coconut meal for dog and cat diets: Is this a good option?
Puppy and kitten formula pet foods deserve a revival
New Products
Marketplace
Advertiser’s Index
Petfood Industry - October 2019 - CT1
Petfood Industry - October 2019 - CT2
Petfood Industry - October 2019 - Petfood Industry - October 2019
Petfood Industry - October 2019 - Cover2
Petfood Industry - October 2019 - 1
Petfood Industry - October 2019 - Contents
Petfood Industry - October 2019 - 3
Petfood Industry - October 2019 - Grain-free pet food backlash: the influences and irony
Petfood Industry - October 2019 - 5
Petfood Industry - October 2019 - Speaking of…
Petfood Industry - October 2019 - 7
Petfood Industry - October 2019 - News and Calendar
Petfood Industry - October 2019 - 9
Petfood Industry - October 2019 - Raised Right Pets: Human-grade pet food with a purpose
Petfood Industry - October 2019 - 11
Petfood Industry - October 2019 - 12
Petfood Industry - October 2019 - 13
Petfood Industry - October 2019 - 14
Petfood Industry - October 2019 - 15
Petfood Industry - October 2019 - Functional pet food ingredients evolve with market demands
Petfood Industry - October 2019 - BB1
Petfood Industry - October 2019 - BB2
Petfood Industry - October 2019 - 17
Petfood Industry - October 2019 - 18
Petfood Industry - October 2019 - 19
Petfood Industry - October 2019 - 20
Petfood Industry - October 2019 - 21
Petfood Industry - October 2019 - Singapore’s cat ban, one-dog policy bite pet food market
Petfood Industry - October 2019 - 23
Petfood Industry - October 2019 - 24
Petfood Industry - October 2019 - 25
Petfood Industry - October 2019 - Emerging breakthroughs in pet microbiome research
Petfood Industry - October 2019 - 27
Petfood Industry - October 2019 - 28
Petfood Industry - October 2019 - 29
Petfood Industry - October 2019 - AAFCO holds annual meeting, Part 1: Pet Food Committee
Petfood Industry - October 2019 - 31
Petfood Industry - October 2019 - 32
Petfood Industry - October 2019 - 33
Petfood Industry - October 2019 - Coconut meal for dog and cat diets: Is this a good option?
Petfood Industry - October 2019 - 35
Petfood Industry - October 2019 - 36
Petfood Industry - October 2019 - 37
Petfood Industry - October 2019 - Puppy and kitten formula pet foods deserve a revival
Petfood Industry - October 2019 - 39
Petfood Industry - October 2019 - 40
Petfood Industry - October 2019 - New Products
Petfood Industry - October 2019 - 42
Petfood Industry - October 2019 - 43
Petfood Industry - October 2019 - 44
Petfood Industry - October 2019 - 45
Petfood Industry - October 2019 - Marketplace
Petfood Industry - October 2019 - 47
Petfood Industry - October 2019 - Advertiser’s Index
Petfood Industry - October 2019 - Cover3
Petfood Industry - October 2019 - Cover4
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