Petfood Industry - October 2019 - 39

www.PetfoodIndustry.com | 39

and thus generally show higher
shopping rates across channels than do dog or cat owners
overall. New dog or cat owners
are disproportionately likely
to shop at pet specialty stores
(71%) compared with dog or cat
owners overall (51%). Similarly,
new dog or cat owners show

especially high rates for shopping
through specialty pet websites
such as Chewy.com, though the
same pattern does not hold for
general product websites such as
Amazon.com.
In tandem with generally
showing higher shopping rates
across channels than do dog or

cat owners overall, new dog or cat
owners show higher purchasing
rates over the last 12 months
across most durable and non-food
product types, including bowls
or feeders, at nearly half of new
owners of dogs or cats, compared
with only one-fourth of dog or cat
owners overall.

PURCHASING RATES FOR PET FOOD OVERALL AND PUPPY/KITTEN FOOD:
DRY VS. WET/MOIST
2019
2009
Any dry dog food formula

96.1%

94.9%

Any wet/moist dog food formula

35.6%

29.7%

Dry dog food: puppy formula

12.0%

13.6%

3.6%

3.7%

Any dry cat food formula

96.5%

94.4%

Any wet/moist cat food formula

54.3%

44.2%

Dry cat food: kitten formula

6.2%

5.4%

Wet/moist cat food: kitten formula

3.9%

3.3%

Wet/moist dog food: puppy formula

Source: Packaged Facts, "U.S. pet market focus: new dog and cat owners" (August 2019); Spring 2009-Spring 2019 Simmons Profile Reports
Giuseppe_R I Shutterstock.com

TABLE 1: Kitten and puppy formulas, in both dry and wet/moist categories, show significant room for purchasing growth.

Industry October 2019


http://www.PetfoodIndustry.com http://www.Chewy.com http://www.Amazon.com http://www.Shutterstock.com http://www.wing-bio.com

Petfood Industry - October 2019

Table of Contents for the Digital Edition of Petfood Industry - October 2019

Petfood Industry - October 2019
Contents
Grain-free pet food backlash: the influences and irony
Speaking of…
News and Calendar
Raised Right Pets: Human-grade pet food with a purpose
Functional pet food ingredients evolve with market demands
Singapore’s cat ban, one-dog policy bite pet food market
Emerging breakthroughs in pet microbiome research
AAFCO holds annual meeting, Part 1: Pet Food Committee
Coconut meal for dog and cat diets: Is this a good option?
Puppy and kitten formula pet foods deserve a revival
New Products
Marketplace
Advertiser’s Index
Petfood Industry - October 2019 - CT1
Petfood Industry - October 2019 - CT2
Petfood Industry - October 2019 - Petfood Industry - October 2019
Petfood Industry - October 2019 - Cover2
Petfood Industry - October 2019 - 1
Petfood Industry - October 2019 - Contents
Petfood Industry - October 2019 - 3
Petfood Industry - October 2019 - Grain-free pet food backlash: the influences and irony
Petfood Industry - October 2019 - 5
Petfood Industry - October 2019 - Speaking of…
Petfood Industry - October 2019 - 7
Petfood Industry - October 2019 - News and Calendar
Petfood Industry - October 2019 - 9
Petfood Industry - October 2019 - Raised Right Pets: Human-grade pet food with a purpose
Petfood Industry - October 2019 - 11
Petfood Industry - October 2019 - 12
Petfood Industry - October 2019 - 13
Petfood Industry - October 2019 - 14
Petfood Industry - October 2019 - 15
Petfood Industry - October 2019 - Functional pet food ingredients evolve with market demands
Petfood Industry - October 2019 - BB1
Petfood Industry - October 2019 - BB2
Petfood Industry - October 2019 - 17
Petfood Industry - October 2019 - 18
Petfood Industry - October 2019 - 19
Petfood Industry - October 2019 - 20
Petfood Industry - October 2019 - 21
Petfood Industry - October 2019 - Singapore’s cat ban, one-dog policy bite pet food market
Petfood Industry - October 2019 - 23
Petfood Industry - October 2019 - 24
Petfood Industry - October 2019 - 25
Petfood Industry - October 2019 - Emerging breakthroughs in pet microbiome research
Petfood Industry - October 2019 - 27
Petfood Industry - October 2019 - 28
Petfood Industry - October 2019 - 29
Petfood Industry - October 2019 - AAFCO holds annual meeting, Part 1: Pet Food Committee
Petfood Industry - October 2019 - 31
Petfood Industry - October 2019 - 32
Petfood Industry - October 2019 - 33
Petfood Industry - October 2019 - Coconut meal for dog and cat diets: Is this a good option?
Petfood Industry - October 2019 - 35
Petfood Industry - October 2019 - 36
Petfood Industry - October 2019 - 37
Petfood Industry - October 2019 - Puppy and kitten formula pet foods deserve a revival
Petfood Industry - October 2019 - 39
Petfood Industry - October 2019 - 40
Petfood Industry - October 2019 - New Products
Petfood Industry - October 2019 - 42
Petfood Industry - October 2019 - 43
Petfood Industry - October 2019 - 44
Petfood Industry - October 2019 - 45
Petfood Industry - October 2019 - Marketplace
Petfood Industry - October 2019 - 47
Petfood Industry - October 2019 - Advertiser’s Index
Petfood Industry - October 2019 - Cover3
Petfood Industry - October 2019 - Cover4
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