Petfood Industry - October 2019 - 40

40 | www.PetfoodIndustry.com

▲

MARKET REPORT
This underperformance in usage
rates for puppy or kitten formula
pet food suggests room for more
effective marketing of this product
type and next-generation product
development. Puppy and kitten
formula pet foods not only bear the
advantage of medically commonsense nutritional merit, but avoid
the logistical ambushes of openended fragmentation of pet foods
into endless product differentiations and combinations. Puppy and
kitten formula pet foods can also
help sow the seeds of brand and
retailer/e-tail loyalty in an omnimarket era where maximizing
customer loyalty is the name of the
game. ■

Packaged Facts' report on new
owners of dogs and cats
https://bit.ly/2lXC8lc
Puppy and kitten food
trends not keeping up
Puppy and kitten formula
pet foods, however, are not fully
benefiting from the high tide of
new pet owner spending. Breaking
out puppy formula dog food into
dry (kibble) versus wet/moist
formats, Simmons Research data
show the percentage of dogowning households that buy dry
puppy food slipping from 14% in

2009 to 12% in 2019 (see Table 1),
while the percentage buying wet/
moist puppy food remained stable
at 4% despite an increased level of
popularity for wet/moist pet food
overall.
Among cat-owning households
overall, the percentage buying
kitten formulations has edged up
slightly - but at significantly lower
rates for dry/kibble kitten formula
than for dry/kibble puppy formula.

Subscribe to

Customer
Cravings

VOLUME 6

for the latest developments
in pet food nutrition
YOU CAN GROW YOUR BUSINESS
WITH INSIGHTS ON:

Technology in
Pet Food Palatability

✓ Innovations in ingredients,
palatability and shelf life
Global solutions to industry challenges

✓
✓ First-to-market breakthroughs

RESERVE YOUR COMPLIMENTARY
DIGITAL COPY TODAY!

Concocting
an Appetizing
Aroma
page 3

Creating
the Perfect
Texture
page 5

Controlling
Oxidation in
Natural
Pet Food
page 7

Your
Partner in
Palatability
page 8

https://www.petfoodindustry.com/customercravings
www.kemin.com

/pets

October 2019

Industry


http://www.PetfoodIndustry.com https://www.bit.ly/2lXC8lc https://www.petfoodindustry.com/customercravings http://www.kemin.com/pets

Petfood Industry - October 2019

Table of Contents for the Digital Edition of Petfood Industry - October 2019

Petfood Industry - October 2019
Contents
Grain-free pet food backlash: the influences and irony
Speaking of…
News and Calendar
Raised Right Pets: Human-grade pet food with a purpose
Functional pet food ingredients evolve with market demands
Singapore’s cat ban, one-dog policy bite pet food market
Emerging breakthroughs in pet microbiome research
AAFCO holds annual meeting, Part 1: Pet Food Committee
Coconut meal for dog and cat diets: Is this a good option?
Puppy and kitten formula pet foods deserve a revival
New Products
Marketplace
Advertiser’s Index
Petfood Industry - October 2019 - CT1
Petfood Industry - October 2019 - CT2
Petfood Industry - October 2019 - Petfood Industry - October 2019
Petfood Industry - October 2019 - Cover2
Petfood Industry - October 2019 - 1
Petfood Industry - October 2019 - Contents
Petfood Industry - October 2019 - 3
Petfood Industry - October 2019 - Grain-free pet food backlash: the influences and irony
Petfood Industry - October 2019 - 5
Petfood Industry - October 2019 - Speaking of…
Petfood Industry - October 2019 - 7
Petfood Industry - October 2019 - News and Calendar
Petfood Industry - October 2019 - 9
Petfood Industry - October 2019 - Raised Right Pets: Human-grade pet food with a purpose
Petfood Industry - October 2019 - 11
Petfood Industry - October 2019 - 12
Petfood Industry - October 2019 - 13
Petfood Industry - October 2019 - 14
Petfood Industry - October 2019 - 15
Petfood Industry - October 2019 - Functional pet food ingredients evolve with market demands
Petfood Industry - October 2019 - BB1
Petfood Industry - October 2019 - BB2
Petfood Industry - October 2019 - 17
Petfood Industry - October 2019 - 18
Petfood Industry - October 2019 - 19
Petfood Industry - October 2019 - 20
Petfood Industry - October 2019 - 21
Petfood Industry - October 2019 - Singapore’s cat ban, one-dog policy bite pet food market
Petfood Industry - October 2019 - 23
Petfood Industry - October 2019 - 24
Petfood Industry - October 2019 - 25
Petfood Industry - October 2019 - Emerging breakthroughs in pet microbiome research
Petfood Industry - October 2019 - 27
Petfood Industry - October 2019 - 28
Petfood Industry - October 2019 - 29
Petfood Industry - October 2019 - AAFCO holds annual meeting, Part 1: Pet Food Committee
Petfood Industry - October 2019 - 31
Petfood Industry - October 2019 - 32
Petfood Industry - October 2019 - 33
Petfood Industry - October 2019 - Coconut meal for dog and cat diets: Is this a good option?
Petfood Industry - October 2019 - 35
Petfood Industry - October 2019 - 36
Petfood Industry - October 2019 - 37
Petfood Industry - October 2019 - Puppy and kitten formula pet foods deserve a revival
Petfood Industry - October 2019 - 39
Petfood Industry - October 2019 - 40
Petfood Industry - October 2019 - New Products
Petfood Industry - October 2019 - 42
Petfood Industry - October 2019 - 43
Petfood Industry - October 2019 - 44
Petfood Industry - October 2019 - 45
Petfood Industry - October 2019 - Marketplace
Petfood Industry - October 2019 - 47
Petfood Industry - October 2019 - Advertiser’s Index
Petfood Industry - October 2019 - Cover3
Petfood Industry - October 2019 - Cover4
http://www.petfoodindustry-digital.com/201910
http://www.petfoodindustry-digital.com/201909
http://www.petfoodindustry-digital.com/201908
http://www.petfoodindustry-digital.com/201907
http://www.petfoodindustry-digital.com/201906
http://www.petfoodindustry-digital.com/201905
http://www.petfoodindustry-digital.com/201904
http://www.petfoodindustry-digital.com/201903
http://www.petfoodindustry-digital.com/201902
http://www.petfoodindustry-digital.com/201901
http://www.petfoodindustry-digital.com/201812
http://www.petfoodindustry-digital.com/201811
http://www.petfoodindustry-digital.com/201810
http://www.petfoodindustry-digital.com/201809
http://www.petfoodindustry-digital.com/201808
http://www.petfoodindustry-digital.com/201807
http://www.petfoodindustry-digital.com/201806
http://www.petfoodindustry-digital.com/201805
http://www.petfoodindustry-digital.com/201804
http://www.petfoodindustry-digital.com/201803
http://www.petfoodindustry-digital.com/201802
http://www.petfoodindustry-digital.com/201801
http://www.petfoodindustry-digital.com/201712
http://www.petfoodindustry-digital.com/201711
http://www.petfoodindustry-digital.com/201710
http://www.petfoodindustry-digital.com/201709
http://www.petfoodindustry-digital.com/201708
http://www.petfoodindustry-digital.com/201707
http://www.petfoodindustry-digital.com/201706
http://www.petfoodindustry-digital.com/201705
http://www.petfoodindustry-digital.com/201704
http://www.petfoodindustry-digital.com/201703
http://www.petfoodindustry-digital.com/201702
http://www.petfoodindustry-digital.com/201701
http://www.petfoodindustry-digital.com/201612
http://www.petfoodindustry-digital.com/201611
http://www.petfoodindustry-digital.com/201610
http://www.petfoodindustry-digital.com/201609
http://www.petfoodindustry-digital.com/201608
http://www.petfoodindustry-digital.com/201607
http://www.petfoodindustry-digital.com/201606
http://www.petfoodindustry-digital.com/201605
http://www.petfoodindustry-digital.com/201604
http://www.petfoodindustry-digital.com/201603
http://www.petfoodindustry-digital.com/201602
http://www.petfoodindustry-digital.com/201601
http://www.petfoodindustry-digital.com/201512
http://www.petfoodindustry-digital.com/201511
http://www.petfoodindustry-digital.com/201510
http://www.petfoodindustry-digital.com/201509
http://www.petfoodindustry-digital.com/201508
http://www.petfoodindustry-digital.com/201507
http://www.petfoodindustry-digital.com/201506
http://www.petfoodindustry-digital.com/201505
http://www.petfoodindustry-digital.com/201504
http://www.petfoodindustry-digital.com/201503
http://www.petfoodindustry-digital.com/201502
http://www.petfoodindustry-digital.com/201501
http://www.petfoodindustry-digital.com/201412
http://www.petfoodindustry-digital.com/201411
http://www.petfoodindustry-digital.com/201410
http://www.petfoodindustry-digital.com/201409
http://www.petfoodindustry-digital.com/201408
http://www.petfoodindustry-digital.com/201407
http://www.petfoodindustry-digital.com/201406
http://www.petfoodindustry-digital.com/201405
http://www.petfoodindustry-digital.com/201404
http://www.petfoodindustry-digital.com/201403
http://www.petfoodindustry-digital.com/201402
http://www.petfoodindustry-digital.com/201401
http://www.petfoodindustry-digital.com/201312
http://www.petfoodindustry-digital.com/201311
http://www.petfoodindustry-digital.com/201310
http://www.petfoodindustry-digital.com/201309
http://www.petfoodindustry-digital.com/201308
http://www.petfoodindustry-digital.com/201307
http://www.petfoodindustry-digital.com/201306
http://www.petfoodindustry-digital.com/201305
http://www.petfoodindustry-digital.com/201304
http://www.petfoodindustry-digital.com/201303
http://www.petfoodindustry-digital.com/201302
http://www.petfoodindustry-digital.com/201301
http://www.nxtbookMEDIA.com