Petfood Industry - November 2019 - 10

10 | www.PetfoodIndustry.com

Shameless Pets upcycles
for eco-friendly dog treats
This year-old company uses upcycled ingredients to build their
environmentally conscious business.
LINDSAY BEATON

J

ames Bello was a corporate food buyer
for Target for over a decade, witnessing
first-hand the vast amounts of food
being thrown away every year by not
only retailers, but also food and beverage
processors. The more he saw, the
more he knew he wanted his first entrepreneurial
endeavor to tackle a growing problem that amounts
to 63 million metric tons of tossed out food each
year in the U.S. alone.
During dinner one night, Bello had a lightbulb moment while watching his Puggle Mina try
to negotiate some table scraps for herself - he
could rescue unused ingredients and turn them into

healthy dog treats. Serendipitously, at a startup event
in Boston, Massachusetts, USA, he met Alex Waite,
who also shared a passion for the environment, was
a dog lover and happened to be a food scientist. She
was on board and they got to work.
"These products were developed at home in my
kitchen with my taste testers Madison (Waite's Yorkshire Terrier) and Mina," says Waite, who formerly
served as director of R&D at Mary's Gone Crackers.
"It's important that the dogs have a balance of good
fiber, healthy fat, nutrients and a little bit of sweetness. We use upcycled ingredients, but no unhealthy
fillers or other ingredients that don't provide any
benefits."

Shameless Pets Co-founders James Bello
and Alex Waite (here with her Yorkshire
Terrier Madison) partnered behind a unique
idea: using upcycled ingredients to make
environmentally conscious dog treats.
Photo courtesy Shameless Pets)

November 2019

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Petfood Industry - November 2019

Table of Contents for the Digital Edition of Petfood Industry - November 2019

Petfood Industry - November 2019
Contents
How pet food can reduce waste, use more ingredients
Speaking of…
News and Calendar
Shameless Pets upcycles for eco-friendly dog treats
Transparency a complex issue for the pet food industry
The animal health corridor’s importance to pet food
Pet food companies give back in 2019
AAFCO holds annual meeting, Part 2: pet food activities
Whole soybeans: Why hasn’t pet food found this ingredient?
Current top trends in pet treats and chews
New Products
Marketplace
Advertiser’s Index
Petfood Industry - November 2019 - CT1
Petfood Industry - November 2019 - CT2
Petfood Industry - November 2019 - Petfood Industry - November 2019
Petfood Industry - November 2019 - Cover1a
Petfood Industry - November 2019 - Cover1b
Petfood Industry - November 2019 - Cover2
Petfood Industry - November 2019 - 1
Petfood Industry - November 2019 - Contents
Petfood Industry - November 2019 - 3
Petfood Industry - November 2019 - How pet food can reduce waste, use more ingredients
Petfood Industry - November 2019 - 5
Petfood Industry - November 2019 - Speaking of…
Petfood Industry - November 2019 - 7
Petfood Industry - November 2019 - 8
Petfood Industry - November 2019 - News and Calendar
Petfood Industry - November 2019 - Shameless Pets upcycles for eco-friendly dog treats
Petfood Industry - November 2019 - 11
Petfood Industry - November 2019 - 12
Petfood Industry - November 2019 - 13
Petfood Industry - November 2019 - Transparency a complex issue for the pet food industry
Petfood Industry - November 2019 - 15
Petfood Industry - November 2019 - 16
Petfood Industry - November 2019 - 17
Petfood Industry - November 2019 - The animal health corridor’s importance to pet food
Petfood Industry - November 2019 - 19
Petfood Industry - November 2019 - 20
Petfood Industry - November 2019 - 21
Petfood Industry - November 2019 - 22
Petfood Industry - November 2019 - 23
Petfood Industry - November 2019 - Pet food companies give back in 2019
Petfood Industry - November 2019 - 25
Petfood Industry - November 2019 - AAFCO holds annual meeting, Part 2: pet food activities
Petfood Industry - November 2019 - 27
Petfood Industry - November 2019 - Whole soybeans: Why hasn’t pet food found this ingredient?
Petfood Industry - November 2019 - 29
Petfood Industry - November 2019 - 30
Petfood Industry - November 2019 - 31
Petfood Industry - November 2019 - Current top trends in pet treats and chews
Petfood Industry - November 2019 - 33
Petfood Industry - November 2019 - New Products
Petfood Industry - November 2019 - 35
Petfood Industry - November 2019 - 36
Petfood Industry - November 2019 - 37
Petfood Industry - November 2019 - 38
Petfood Industry - November 2019 - 39
Petfood Industry - November 2019 - Marketplace
Petfood Industry - November 2019 - 41
Petfood Industry - November 2019 - Advertiser’s Index
Petfood Industry - November 2019 - Cover3
Petfood Industry - November 2019 - Cover4
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