Petfood Industry - November 2019 - 13

www.PetfoodIndustry.com | 13

▲

SHAMELESS PETS UPCYCLES FOR ECO-FRIENDLY DOG TREATS

industry. Shameless was also selected
as one of the 15 startup company
participants in September 2019's
FoodBytes! Chicago, a live pitch and
networking platform hosted by global
food and agriculture bank Rabobank,
was tapped to participate in Rabobank's Terra accelerator program, and
was nominated as a finalist for the
Pet Innovation Challenge, another
pitching competition for startups
sponsored by the Factory and the New
Hope Network, an organization that
supports businesses in the natural
products industry.
All of this attention provides
exposure, which has only helped the
company grow in its first year.
"Our biggest opportunity is just
getting the word out on what we're
doing to be able to grow our network
of food processors and ingredients
suppliers to continue to build an
upcycling supply chain for ourselves
and others," says Bello. "We continue
to look to partner with retailers who
want to stand behind our brand, and
we are building our relationships
with farmers and food processors to
grow the upcycling supply chain that
will help us launch new products,
and that could potentially help other
human and pet food manufactures.
We also continue to work on building
consumer awareness and education
about food waste and upcycling."

The future of Shameless Pets
With 2020 on the horizon, Bello
says sales tractions are looking
good and the word is continuing
to get out about the company's
mission and goals.
"We are really excited to be brand
new to the pet food industry, and we
Industry November 2019

see a ton of growth opportunities in
this industry," says Bello. "The fact
that so many other companies are so
passionate about pets and their parents
makes us very enthusiastic about

being a part of this community. So far,
we have had a very positive response
from retailers and consumers, so we're
excited to continue our partnerships
and growth." ■

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Petfood Industry - November 2019

Table of Contents for the Digital Edition of Petfood Industry - November 2019

Petfood Industry - November 2019
Contents
How pet food can reduce waste, use more ingredients
Speaking of…
News and Calendar
Shameless Pets upcycles for eco-friendly dog treats
Transparency a complex issue for the pet food industry
The animal health corridor’s importance to pet food
Pet food companies give back in 2019
AAFCO holds annual meeting, Part 2: pet food activities
Whole soybeans: Why hasn’t pet food found this ingredient?
Current top trends in pet treats and chews
New Products
Marketplace
Advertiser’s Index
Petfood Industry - November 2019 - CT1
Petfood Industry - November 2019 - CT2
Petfood Industry - November 2019 - Petfood Industry - November 2019
Petfood Industry - November 2019 - Cover1a
Petfood Industry - November 2019 - Cover1b
Petfood Industry - November 2019 - Cover2
Petfood Industry - November 2019 - 1
Petfood Industry - November 2019 - Contents
Petfood Industry - November 2019 - 3
Petfood Industry - November 2019 - How pet food can reduce waste, use more ingredients
Petfood Industry - November 2019 - 5
Petfood Industry - November 2019 - Speaking of…
Petfood Industry - November 2019 - 7
Petfood Industry - November 2019 - 8
Petfood Industry - November 2019 - News and Calendar
Petfood Industry - November 2019 - Shameless Pets upcycles for eco-friendly dog treats
Petfood Industry - November 2019 - 11
Petfood Industry - November 2019 - 12
Petfood Industry - November 2019 - 13
Petfood Industry - November 2019 - Transparency a complex issue for the pet food industry
Petfood Industry - November 2019 - 15
Petfood Industry - November 2019 - 16
Petfood Industry - November 2019 - 17
Petfood Industry - November 2019 - The animal health corridor’s importance to pet food
Petfood Industry - November 2019 - 19
Petfood Industry - November 2019 - 20
Petfood Industry - November 2019 - 21
Petfood Industry - November 2019 - 22
Petfood Industry - November 2019 - 23
Petfood Industry - November 2019 - Pet food companies give back in 2019
Petfood Industry - November 2019 - 25
Petfood Industry - November 2019 - AAFCO holds annual meeting, Part 2: pet food activities
Petfood Industry - November 2019 - 27
Petfood Industry - November 2019 - Whole soybeans: Why hasn’t pet food found this ingredient?
Petfood Industry - November 2019 - 29
Petfood Industry - November 2019 - 30
Petfood Industry - November 2019 - 31
Petfood Industry - November 2019 - Current top trends in pet treats and chews
Petfood Industry - November 2019 - 33
Petfood Industry - November 2019 - New Products
Petfood Industry - November 2019 - 35
Petfood Industry - November 2019 - 36
Petfood Industry - November 2019 - 37
Petfood Industry - November 2019 - 38
Petfood Industry - November 2019 - 39
Petfood Industry - November 2019 - Marketplace
Petfood Industry - November 2019 - 41
Petfood Industry - November 2019 - Advertiser’s Index
Petfood Industry - November 2019 - Cover3
Petfood Industry - November 2019 - Cover4
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