Petfood Industry - November 2019 - 17

www.PetfoodIndustry.com | 17

Industry focus:
the Champion
Transparency Council
Champion Petfoods has gone
"all in" on transparency with
the formation of a Transparency
Council. To get a look inside
the Council and hear from both
consumer and veterinarian
members on what they think of the
idea (and the practice), see
www.PetfoodIndustry.com/
articles/8597.
NiceLabel, a global developer of label design software and label management
systems for multiple industries including pet food, has seen a significant shift in
the technologies wanted and used to assist in furthering transparency.
"From a transparency point of view, we're trying to make information clearer in
the market, and really trying to use new technology such as web [based applications]
and the Cloud to centralize so you have accurate, consistent information," said Ken
Moir, vice president of marketing for NiceLabel. "What we are seeing is a digital
transformation of the supply chain. In the future we'll see that the next big thing will
be IoT (Internet of Things) Cloud-connected printers. Basically, nobody will have
anything to touch. It's all about reducing the IT part, taking IT out of it, and simplification."
The more centralized and simplified things are, according to Moir, the easier
it will be to convey transparency throughout the manufacturing process - as an
added benefit, the process itself will become more efficient.
"Obviously you need to have quality control, but we do it manually
[right now]," he said. "When you digitize it, you can take people out.
When you take people out, you take cost and risk out. When you take
risk out you take error out. When you take error out you don't need to
quarantine product. And when you don't need to quarantine product
you can ship it faster."
And of course, the more customers demand transparency at every
point of the pet food production process, the more the industry will
have to step up to make things right.
"We believe the need for transparency will continue to grow,
putting pressure on brands and manufacturers to provide more and
more detailed information concerning ingredients and the manufacturing process," said Mills. "This pressure will help to raise the bar on
ingredient quality across all suppliers and manufacturers, ensuring all
are purchasing and using quality ingredients from top-notch vendors
around the world." ■

Industry November 2019

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Petfood Industry - November 2019

Table of Contents for the Digital Edition of Petfood Industry - November 2019

Petfood Industry - November 2019
Contents
How pet food can reduce waste, use more ingredients
Speaking of…
News and Calendar
Shameless Pets upcycles for eco-friendly dog treats
Transparency a complex issue for the pet food industry
The animal health corridor’s importance to pet food
Pet food companies give back in 2019
AAFCO holds annual meeting, Part 2: pet food activities
Whole soybeans: Why hasn’t pet food found this ingredient?
Current top trends in pet treats and chews
New Products
Marketplace
Advertiser’s Index
Petfood Industry - November 2019 - CT1
Petfood Industry - November 2019 - CT2
Petfood Industry - November 2019 - Petfood Industry - November 2019
Petfood Industry - November 2019 - Cover1a
Petfood Industry - November 2019 - Cover1b
Petfood Industry - November 2019 - Cover2
Petfood Industry - November 2019 - 1
Petfood Industry - November 2019 - Contents
Petfood Industry - November 2019 - 3
Petfood Industry - November 2019 - How pet food can reduce waste, use more ingredients
Petfood Industry - November 2019 - 5
Petfood Industry - November 2019 - Speaking of…
Petfood Industry - November 2019 - 7
Petfood Industry - November 2019 - 8
Petfood Industry - November 2019 - News and Calendar
Petfood Industry - November 2019 - Shameless Pets upcycles for eco-friendly dog treats
Petfood Industry - November 2019 - 11
Petfood Industry - November 2019 - 12
Petfood Industry - November 2019 - 13
Petfood Industry - November 2019 - Transparency a complex issue for the pet food industry
Petfood Industry - November 2019 - 15
Petfood Industry - November 2019 - 16
Petfood Industry - November 2019 - 17
Petfood Industry - November 2019 - The animal health corridor’s importance to pet food
Petfood Industry - November 2019 - 19
Petfood Industry - November 2019 - 20
Petfood Industry - November 2019 - 21
Petfood Industry - November 2019 - 22
Petfood Industry - November 2019 - 23
Petfood Industry - November 2019 - Pet food companies give back in 2019
Petfood Industry - November 2019 - 25
Petfood Industry - November 2019 - AAFCO holds annual meeting, Part 2: pet food activities
Petfood Industry - November 2019 - 27
Petfood Industry - November 2019 - Whole soybeans: Why hasn’t pet food found this ingredient?
Petfood Industry - November 2019 - 29
Petfood Industry - November 2019 - 30
Petfood Industry - November 2019 - 31
Petfood Industry - November 2019 - Current top trends in pet treats and chews
Petfood Industry - November 2019 - 33
Petfood Industry - November 2019 - New Products
Petfood Industry - November 2019 - 35
Petfood Industry - November 2019 - 36
Petfood Industry - November 2019 - 37
Petfood Industry - November 2019 - 38
Petfood Industry - November 2019 - 39
Petfood Industry - November 2019 - Marketplace
Petfood Industry - November 2019 - 41
Petfood Industry - November 2019 - Advertiser’s Index
Petfood Industry - November 2019 - Cover3
Petfood Industry - November 2019 - Cover4
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