Petfood Industry - November 2019 - 25

www.PetfoodIndustry.com | 25

something we find very important
- the health of honey bees - and
it was a great success. The excitement, authenticity, connectedness and
support we saw from the people we
worked with was inspiring."
The company, a partner of nonprofit
organization Planet Bee Foundation,
worked with influencers who are
considered trusted advisors about pet
wellbeing and a sustainable lifestyle,
and between Aug. 13 and 17 (Aug. 17
is National Honey Bee Day) more than
700,000 Instagram users were reached
and educated about the health benefits
of incorporating honey into a dog's
diet, as well as simple ways they can
personally help honey bees thrive.
"We had such a great time working
with the participating influencers and
seeing the engagement between them
and their followers," said Momberger.
"The topic of honey bees and their
impact on our food chain really
resonated with them and created
strong awareness and conversation. Throughout our supply chain we
focus on supporting the health of the
herds, hives and homes we impact. By
continuing to underscore the need for
thriving hives and strong bee populations, we hope to contribute to the
health of our planet overall. Our goal is
to continue to raise awareness around
the need for everyone to help save the
bees."

3

 I and love and
you: helping shelter
animals in need after
Hurricane Dorian

When the Bahamas got hit by the
worst of Hurricane Dorian, which
made landfall on Sept. 1, 2019, one
person at I and love and you knew
immediately that they were going to
get the company involved.
Industry November 2019

Maggie, a Potcake adopted from
the Bahamas by one of I and love
and you's employees, is one of the
reasons the company got involved
in post-Hurricane Dorian efforts.
Courtesy I and love and you

"Betsy Vajtey, who is our manager
of consumer affairs, as a passion
project started our Rescue Posse and
does a 'shelter of the month' feature
every month on Facebook and Instagram, where we have people like and
share and donate 2,000 meals a month
to different rescues all over the United
States," said Lindsey Rabaut, vice president of marketing for I and love and
you. "So [this kind of thing is] already
a personal mission for her. On top of
that, Maggie, [Vajtey's] dog, is from the
Humane Society of Grand Bahama (on
the island of Freeport, one of the two
hardest-hit islands in the Bahamas),
so when she heard that Hurricane
Dorian was headed their way she was
in communication with the rescue
even before the storm hit. That's how
she found out what they were doing to
try to help the dogs and cats during the
storm. It quickly flooded, but thankfully they were able to save 180 dogs
and cats."
I and love and you pulled together
and gathered the needed information
about where the surviving animals

were and how the company could help.
The animals were sent to H.A.L.O.
Rescue in Florida, so that's where I
and love and you sent 40,000 meals of
cat and dog food. When the cats were
eventually sent on to New Jersey, the
food went with them.
"Of course, now there are more
animals in need - either displaced
when their families had to evacuate or
turned stray - and the shelters don't
have enough food or medical supplies,"
said Rabaut. We want to donate more
or continue helping however we can."
The company put up a web page,
www.iandloveandyou.com/donationsfor-dorian, to keep interested parties
apprised of the rescue's status and
provide verified ways for people to
donate themselves.
"I really think that as pet food
manufacturers we have a responsibility
to help not only the animals that are in
loving homes, but the animals that are
searching for their forever homes," said
Rabaut. ■

FatCamera I iStockPhoto.com

Philanthropy in
pet food: The
importance of
giving back
www.PetfoodIndustry.com/
articles/7577


http://www.PetfoodIndustry.com http://www.iandloveandyou.com/donations-for-dorian http://www.iandloveandyou.com/donations-for-dorian http://www.iStockPhoto.com http://www.PetfoodIndustry.com/articles/7577 http://www.PetfoodIndustry.com/articles/7577

Petfood Industry - November 2019

Table of Contents for the Digital Edition of Petfood Industry - November 2019

Petfood Industry - November 2019
Contents
How pet food can reduce waste, use more ingredients
Speaking of…
News and Calendar
Shameless Pets upcycles for eco-friendly dog treats
Transparency a complex issue for the pet food industry
The animal health corridor’s importance to pet food
Pet food companies give back in 2019
AAFCO holds annual meeting, Part 2: pet food activities
Whole soybeans: Why hasn’t pet food found this ingredient?
Current top trends in pet treats and chews
New Products
Marketplace
Advertiser’s Index
Petfood Industry - November 2019 - CT1
Petfood Industry - November 2019 - CT2
Petfood Industry - November 2019 - Petfood Industry - November 2019
Petfood Industry - November 2019 - Cover1a
Petfood Industry - November 2019 - Cover1b
Petfood Industry - November 2019 - Cover2
Petfood Industry - November 2019 - 1
Petfood Industry - November 2019 - Contents
Petfood Industry - November 2019 - 3
Petfood Industry - November 2019 - How pet food can reduce waste, use more ingredients
Petfood Industry - November 2019 - 5
Petfood Industry - November 2019 - Speaking of…
Petfood Industry - November 2019 - 7
Petfood Industry - November 2019 - 8
Petfood Industry - November 2019 - News and Calendar
Petfood Industry - November 2019 - Shameless Pets upcycles for eco-friendly dog treats
Petfood Industry - November 2019 - 11
Petfood Industry - November 2019 - 12
Petfood Industry - November 2019 - 13
Petfood Industry - November 2019 - Transparency a complex issue for the pet food industry
Petfood Industry - November 2019 - 15
Petfood Industry - November 2019 - 16
Petfood Industry - November 2019 - 17
Petfood Industry - November 2019 - The animal health corridor’s importance to pet food
Petfood Industry - November 2019 - 19
Petfood Industry - November 2019 - 20
Petfood Industry - November 2019 - 21
Petfood Industry - November 2019 - 22
Petfood Industry - November 2019 - 23
Petfood Industry - November 2019 - Pet food companies give back in 2019
Petfood Industry - November 2019 - 25
Petfood Industry - November 2019 - AAFCO holds annual meeting, Part 2: pet food activities
Petfood Industry - November 2019 - 27
Petfood Industry - November 2019 - Whole soybeans: Why hasn’t pet food found this ingredient?
Petfood Industry - November 2019 - 29
Petfood Industry - November 2019 - 30
Petfood Industry - November 2019 - 31
Petfood Industry - November 2019 - Current top trends in pet treats and chews
Petfood Industry - November 2019 - 33
Petfood Industry - November 2019 - New Products
Petfood Industry - November 2019 - 35
Petfood Industry - November 2019 - 36
Petfood Industry - November 2019 - 37
Petfood Industry - November 2019 - 38
Petfood Industry - November 2019 - 39
Petfood Industry - November 2019 - Marketplace
Petfood Industry - November 2019 - 41
Petfood Industry - November 2019 - Advertiser’s Index
Petfood Industry - November 2019 - Cover3
Petfood Industry - November 2019 - Cover4
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