Petfood Industry - November 2019 - 4

4 | www.PetfoodIndustry.com

SOMETHING TO
▲

CHEW ON

Debbie Phillips-Donaldson

How pet food can reduce food
waste, use more ingredients

F

ood waste is a huge problem with implications
for addressing global hunger and ensuring
sustainable supplies of pet food ingredients, especially proteins. Fortunately, pet food can also play
a part in reducing waste.
About one-third of all human food produced
each year goes to waste, according to the Food and
Agricultural Organization (FAO) of the United
Discarded human foods can be Nations (UN). It's even higher in developed regions
used in pet foods and treats,
like North America and Western Europe. At the same
helping reduce food waste and time, 815 million people worldwide go hungry, says
ensure sustainable pet food
the UN, which expects 2 billion more people to be
ingredient supplies.
undernourished by 2050.
heila_F | BigStock.com
The pet population also keeps rising, and pet
owners around the world increasingly want to feed
their furry family members similarly to their human ones. That means more proteins and
meat - plus superfoods like fruits, vegetables and pulses. Fruits and vegetables, and roots
and tubers, experience 45% loss or waste, with pulses and oil seeds at 20%. Plus, cereals and
grains, another common pet food ingredient category, experience 30% loss or waste.
The good news is that pet food companies are well positioned to at least put a dent in
these numbers. Shameless Pets (on the cover and p. 10) has based its business on using
"upcycled" foods for its treats. And, some protein ingredients long used in pet food -
meat byproducts - are a prime example of preventing loss or waste from the human food
stream. On the other hand, they have been unfairly vilified by pet food critics and even
some pet food companies, despite research proving strong benefits to dogs and cats.
A counter-response starting to appear is renaming ingredients like byproducts - again
following human food. In a 2017 study, professors at Drexel University asked consumers
which product labels they preferred in considering products using discarded foods, and
they chose upcycled (like Shameless uses), followed by reprocessed.
Perhaps rebranding is the key to selling pet foods and treats that are more sustainable
and help reduce food waste. The National Renderers Association is doing exactly that,
renaming itself the North American Renderers Association to avoid confusion and to focus
on the vital, sustainable role rendered products play in pet food and other industries. ■
Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine.
Email her at dphillips@wattglobal.com.

CORPORATE HEADQUARTERS
401 East State St., 3rd Floor
Rockford, IL 61104
Tel: +1.815.966.5400
Executive VP/Publisher Global Petfood and Events
Steve Akins, sakins@wattglobal.com
Tel: +1.919.387.7961
EDITORIAL TEAM
Director of Content Terrence O'Keefe
tokeefe@wattglobal.com
Editor-in-Chief Debbie Phillips-Donaldson
dphillips@wattglobal.com Tel: +1.815.966.5424
Managing Editor Lindsay Beaton
lbeaton@wattglobal.com Tel: +1.815.966.5546
Digital Content Director Jim Winter
Senior Editor Alyssa Conway
Senior Reporter Tim Wall
Social Media & SEO Editor Kathleen McLaughlin
ART/PRODUCTION TEAM
Senior Art Director Tess Stukenberg
Production Manager Jim Riedl
jriedl@wattglobal.com Tel: +1.815.966.5426
Senior Production Coordinator Connie Miller
SALES TEAM USA
National Sales Director
Karen Blandford-Anderson
kanderson@wattglobal.com Tel: +1.815.966.5571
Sales Manager Melissa Thrune
mthrune@wattglobal.com Tel: +1.815.222.0112
Sales Manager Craig Greuel
cgreuel@wattglobal.com Tel: +1.815.966.5591
SOUTHEAST ASIA AND CHINA
Simon Lee
Simonlee.petfoodind@mail.com
Tel: +852.94372779 

To order reprints contact FosteReprints
+1.866.879.9144 www.fosterprinting.com.

SUBSCRIPTIONS: Visit https://www.petfoodindustry.
com/product-portfolio or contact Customer Service
at +1 (855) 896-3491, +1 (847) 400-5960,
or petfoodindustry@omeda.com. Business and
occupation information must accompany each
subscription order. Single copy price US$15.00
unless otherwise marked. Change of address: Provide
both old and new address when requesting change
of address. Subscription Questions, +1 (855) 8963491, petfoodindustry@omeda.com.
© Copyright 2019, WATT Global Media
All rights reserved


http://www.PetfoodIndustry.com http://www.BigStock.com http://www.fosterprinting.com https://www.petfoodindustry.com/product-portfolio https://www.petfoodindustry.com/product-portfolio

Petfood Industry - November 2019

Table of Contents for the Digital Edition of Petfood Industry - November 2019

Petfood Industry - November 2019
Contents
How pet food can reduce waste, use more ingredients
Speaking of…
News and Calendar
Shameless Pets upcycles for eco-friendly dog treats
Transparency a complex issue for the pet food industry
The animal health corridor’s importance to pet food
Pet food companies give back in 2019
AAFCO holds annual meeting, Part 2: pet food activities
Whole soybeans: Why hasn’t pet food found this ingredient?
Current top trends in pet treats and chews
New Products
Marketplace
Advertiser’s Index
Petfood Industry - November 2019 - CT1
Petfood Industry - November 2019 - CT2
Petfood Industry - November 2019 - Petfood Industry - November 2019
Petfood Industry - November 2019 - Cover1a
Petfood Industry - November 2019 - Cover1b
Petfood Industry - November 2019 - Cover2
Petfood Industry - November 2019 - 1
Petfood Industry - November 2019 - Contents
Petfood Industry - November 2019 - 3
Petfood Industry - November 2019 - How pet food can reduce waste, use more ingredients
Petfood Industry - November 2019 - 5
Petfood Industry - November 2019 - Speaking of…
Petfood Industry - November 2019 - 7
Petfood Industry - November 2019 - 8
Petfood Industry - November 2019 - News and Calendar
Petfood Industry - November 2019 - Shameless Pets upcycles for eco-friendly dog treats
Petfood Industry - November 2019 - 11
Petfood Industry - November 2019 - 12
Petfood Industry - November 2019 - 13
Petfood Industry - November 2019 - Transparency a complex issue for the pet food industry
Petfood Industry - November 2019 - 15
Petfood Industry - November 2019 - 16
Petfood Industry - November 2019 - 17
Petfood Industry - November 2019 - The animal health corridor’s importance to pet food
Petfood Industry - November 2019 - 19
Petfood Industry - November 2019 - 20
Petfood Industry - November 2019 - 21
Petfood Industry - November 2019 - 22
Petfood Industry - November 2019 - 23
Petfood Industry - November 2019 - Pet food companies give back in 2019
Petfood Industry - November 2019 - 25
Petfood Industry - November 2019 - AAFCO holds annual meeting, Part 2: pet food activities
Petfood Industry - November 2019 - 27
Petfood Industry - November 2019 - Whole soybeans: Why hasn’t pet food found this ingredient?
Petfood Industry - November 2019 - 29
Petfood Industry - November 2019 - 30
Petfood Industry - November 2019 - 31
Petfood Industry - November 2019 - Current top trends in pet treats and chews
Petfood Industry - November 2019 - 33
Petfood Industry - November 2019 - New Products
Petfood Industry - November 2019 - 35
Petfood Industry - November 2019 - 36
Petfood Industry - November 2019 - 37
Petfood Industry - November 2019 - 38
Petfood Industry - November 2019 - 39
Petfood Industry - November 2019 - Marketplace
Petfood Industry - November 2019 - 41
Petfood Industry - November 2019 - Advertiser’s Index
Petfood Industry - November 2019 - Cover3
Petfood Industry - November 2019 - Cover4
http://www.petfoodindustry-digital.com/201911
http://www.petfoodindustry-digital.com/201910
http://www.petfoodindustry-digital.com/201909
http://www.petfoodindustry-digital.com/201908
http://www.petfoodindustry-digital.com/201907
http://www.petfoodindustry-digital.com/201906
http://www.petfoodindustry-digital.com/201905
http://www.petfoodindustry-digital.com/201904
http://www.petfoodindustry-digital.com/201903
http://www.petfoodindustry-digital.com/201902
http://www.petfoodindustry-digital.com/201901
http://www.petfoodindustry-digital.com/201812
http://www.petfoodindustry-digital.com/201811
http://www.petfoodindustry-digital.com/201810
http://www.petfoodindustry-digital.com/201809
http://www.petfoodindustry-digital.com/201808
http://www.petfoodindustry-digital.com/201807
http://www.petfoodindustry-digital.com/201806
http://www.petfoodindustry-digital.com/201805
http://www.petfoodindustry-digital.com/201804
http://www.petfoodindustry-digital.com/201803
http://www.petfoodindustry-digital.com/201802
http://www.petfoodindustry-digital.com/201801
http://www.petfoodindustry-digital.com/201712
http://www.petfoodindustry-digital.com/201711
http://www.petfoodindustry-digital.com/201710
http://www.petfoodindustry-digital.com/201709
http://www.petfoodindustry-digital.com/201708
http://www.petfoodindustry-digital.com/201707
http://www.petfoodindustry-digital.com/201706
http://www.petfoodindustry-digital.com/201705
http://www.petfoodindustry-digital.com/201704
http://www.petfoodindustry-digital.com/201703
http://www.petfoodindustry-digital.com/201702
http://www.petfoodindustry-digital.com/201701
http://www.petfoodindustry-digital.com/201612
http://www.petfoodindustry-digital.com/201611
http://www.petfoodindustry-digital.com/201610
http://www.petfoodindustry-digital.com/201609
http://www.petfoodindustry-digital.com/201608
http://www.petfoodindustry-digital.com/201607
http://www.petfoodindustry-digital.com/201606
http://www.petfoodindustry-digital.com/201605
http://www.petfoodindustry-digital.com/201604
http://www.petfoodindustry-digital.com/201603
http://www.petfoodindustry-digital.com/201602
http://www.petfoodindustry-digital.com/201601
http://www.petfoodindustry-digital.com/201512
http://www.petfoodindustry-digital.com/201511
http://www.petfoodindustry-digital.com/201510
http://www.petfoodindustry-digital.com/201509
http://www.petfoodindustry-digital.com/201508
http://www.petfoodindustry-digital.com/201507
http://www.petfoodindustry-digital.com/201506
http://www.petfoodindustry-digital.com/201505
http://www.petfoodindustry-digital.com/201504
http://www.petfoodindustry-digital.com/201503
http://www.petfoodindustry-digital.com/201502
http://www.petfoodindustry-digital.com/201501
http://www.petfoodindustry-digital.com/201412
http://www.petfoodindustry-digital.com/201411
http://www.petfoodindustry-digital.com/201410
http://www.petfoodindustry-digital.com/201409
http://www.petfoodindustry-digital.com/201408
http://www.petfoodindustry-digital.com/201407
http://www.petfoodindustry-digital.com/201406
http://www.petfoodindustry-digital.com/201405
http://www.petfoodindustry-digital.com/201404
http://www.petfoodindustry-digital.com/201403
http://www.petfoodindustry-digital.com/201402
http://www.petfoodindustry-digital.com/201401
http://www.petfoodindustry-digital.com/201312
http://www.petfoodindustry-digital.com/201311
http://www.petfoodindustry-digital.com/201310
http://www.petfoodindustry-digital.com/201309
http://www.petfoodindustry-digital.com/201308
http://www.petfoodindustry-digital.com/201307
http://www.petfoodindustry-digital.com/201306
http://www.petfoodindustry-digital.com/201305
http://www.petfoodindustry-digital.com/201304
http://www.petfoodindustry-digital.com/201303
http://www.petfoodindustry-digital.com/201302
http://www.petfoodindustry-digital.com/201301
http://www.nxtbookMEDIA.com