04/2010
Petfood Petfood Volume 52 • Number 4
Industry
Digital version available at www.petfoodindustry-digital.com
The secrets of selection | 22
By Jessica Taylor
How do pet owners choose petfood? Dr. Kathryn E. Michel explains the philosophy
behind people’s food choices for themselves and how that translates to what they look
for in their pets’food.
22
Petfood gets political | 30
By Jessica Taylor
HSUS recently launched its own line of organic dog food—what does its entry into the
marketplace mean for the industry?
On the cover: Pet owners today are
faced with an overwhelming number
of petfood products and marketing
claims. How do they sift through the
information on your packaging?
Photo by nruboc. BigStockPhoto.com
Are niche diets backed by science? | 36
By Brittany M. Vester Boler, PhD
To date, little research has been done on grain-free or raw diets, especially in cats.
30
TM
Safety first | 42
By Jessica Taylor
The latest on HACCP,GMPs and other programs to help you ensure the safety and quality of your petfood products.
Something to Chew On By Debbie Phillips-Donaldson | 6
36
Petfood Insights By David Dzanis, DVM, PhD, DACVN | 46
Note: Ingredient Issues does not appear this month; it will return in May.
42
Industry News | 10
New Products | 16
Research Notes | 48
Market Place | 51
Advertisers’ Index | 55
Industry Calendar | 56