“We’re very committed to being
able to stick to our own path, even
if that path takes us on the road
less traveled,” says Postins. “We
don’t make decisions based on the
bottom line, but rather on what
feels right to us and what fits in
with our culture and values.”
JUST THE
FAC TS
Headquarters: San
Diego, California, USA
Officers: Lucy and Charlie
Postins, founders
Brands: Force, Keen,
Verve, Prowl, Smooches,
Pecks, Sparkle, Invigor,
Perfect Form, Nuzzles, Ice
Pups, Lithe, Embark, Prefer-
ence, Thrive and Wishes
Distribution: The Honest
Kitchen is sold in more than
1,700 resellers—including
veterinary offices and
specialty pet stores—in the
US and Canada, Japan,
Singapore and Hong Kong.
Website:
www.TheHonestKitchen.com
Coming by it
honestly
By Jessica Taylor
After demand for Lucy Postins’ line of petfood built among her
friends, she (along with her husband) decided to manufacture it
for the consumer marketplace, but on their own terms
IN 2001, AFTER experimenting in her
San Diego, California, USA, kitchen
making home-cooked and raw petfoods
for her Rhodesian Ridgeback, Mosi, Lucy
Postins began formulating recipes of her
own. Her interest in proper nutrition
and the raw food diet—prior to founding
the company in 2002, Postins served as
the equine and canine nutritionist for
a Southern California petfood manu-
facturer—led her to investigate ways to
make this form of feeding more conve-
