Hot categories, such as treats,
premium foods and products with
health and wellness claims, are
helping spur petfood market growth.
What’s hot in petfood
By Debbie Phillips-Donaldson
Rising markets and trends with staying power are
driving industry growth
Figure 1. Fastest growing petfood
markets by 2014
For the first time, the top 10 dog and cat food markets for growth
include countries from the Middle East and Africa, though they are
starting from very small sales bases, Euromonitor says. For its size,
the Russian petfood market’s growth is worth noting.
*CAGR = compound annual growth rate
Country
India
Russia
Romania
Morocco
Thailand
South
Africa
Indonesia
Slovakia
China
Venezuela
2014 US$ millions
2009-2014
CAGR*
65 11. 9
2,226 11. 8
333 11. 5
54 8. 5
409 7. 7
489
7. 2
25
120
407
490
7. 1
6. 9
5. 9
5. 9
IF YOU’RE A petfood
professional in Russia or
Thailand or you make
treats, premium petfood or
products with health and
wellness claims, you’re in
the driver’s seat behind the
industry’s growth engines.
According to Euromon-
itor International (www.
euromonitor.com), while
the growth rate of global
dog and cat food sales fell
to about 4% in 2009 after
reaching a high of nearly 7%
in 2008, that level of growth
during a major recession is
one most industries would
envy. Our industry can
thank specific regional
markets and hot product categories for that
relatively healthy increase leading to 2009
global sales of US$52 billion.
REGIONS SUCH AS Eastern Europe and
Latin America are showing the highest
petfood sales increases. For example,
Eastern Europe grew about 12% in
2009, followed by Latin America at 10%,
Euromonitor says. The Middle East and
Africa recorded nearly 15% growth,
though on a much smaller sales base.
North America and Asia-Pacific have
held their own, both growing at about
5% last year, while Western Europe
and Australasia are lagging (only 2-3%
growth in 2009).
Among individual countries, Russia
scores in the top 10 by 2014 for largest
petfood markets, coming in sixth,
