Petfood Industry - July 2010

Industry

Petfood Petfood Volume 52 • Number 7

07/2010

Sustainability Availability of resources Consumer demand Natural Certified organic Human-grade No artificial colors Recyclable Green practices No artificial preservatives Holistic Conservation Minimal packaging No animal testing Sustainable practices Supports animal charities Green positioning Retrofitting Green image Corporate image Right thing to do Increased profitability Conservation No artificial flavors Animal welfare policy Environmental policy Renewable materials Streamlined supply chain Animal welfare

licy wable rials ed supply orporate social Measuring Sustainability sources Consumer l Certified organic No artificial colors en practices No tives No animal ic Conservation ging Sustainable Supports animal reen positioning Green image image Right o Increased tability policy Corporate social responsi No Artificial Preservatives sustainability Availability of resources Consumer demand Recyclable Certified organic Human-grade No artificial col Conservation Natural Green practices No artificial preservati Holistic Renewable Minimal packaging No animal testing CSRCertified organic practices Supports animal charities Green Human-grade Retrofitting Green image Corporate image Right thing to do Increased profitability Conservation Supports Animal Charities Animal welfare policy Environmental

Digital version available at www.petfoodindustry-digital.com

By Debbie Phillips-Donaldson

An industry survey shows petfood companies are responding to consumer demand but have some concerns.

preservati HolisticRenewable Minimal packaging No animal testing CSR Certified organic practices Supports animal charities Green Human-grade Retrofitting Green image Corporate image Right thing to do Increased profitability Conservation Supports Animal Charities Animal welfare policy Environmental policy Renewable materials CSRStreamlined supply chain Corporate social responsibility Measuring sustainability Sustainability Availability of resources Consumer demand Natural Certified organic Human-grade No artificial colors

Survey: consumers drive sustainability in petfood | 20

Conservation Renewable materials Animal welfare policy Environmental policy Renewable materials Streamlined supply chain Animal welfare policy Recyclable Corporate social responsibility CSR Measuring sustainability Conservation Sustainability Availability of resources Consumer demand Natural Certified organic Human-grade No artificial colors Recyclable Green practices No artificial preservatives Holistic Conservation Minimalpackaging No animal testing CSR Sustainable practices Supports animal charities Green positioning Retrofitting Green image Corporate image Right thing to do Increased profitability Conservation No artificial flavors Animal welfare policy Environmental policy Renewable materials CSR Streamlined supply chain Corporate social responsibility Measuring sustainability Sustainability Availability of resources Consumer demand Natural Certified organic Human-grade No artificial colors Recyclable Green practices No artificial preservatives Holistic Conservation Minimal packaging No animal esting Sustainable practices Supports animal charities Green positioning Retrofitting Green mage Corporate image Right thing to do Increased profitability Conservation No artificial lavors Animal welfare policy Environmental policy Renewable materials Streamlined supply chain Animal welfare policy Corporate social responsi No Artificial Preservatives sustainability Availability of resources Consumer demand Recyclable Certified organic Human-grade No artificial col Conservation Natural Green practices No artificial