24 www.petfoodindustry.com
Trend watch
Analyze the global petfood market
yourself with help from Lee Linthicum’s
Petfood workshop 2010 presentation,
“Health and Wellness Opportunities in
Global Pet Care,” at www.petfoodindustry.
com/ GlobalTrends.aspx.
The global petfood market has
been riding a strong wave of
growth in both developed and
developing markets, which should
sustain it through uncertain
economic times, predict both
Euromonitor and Packaged Facts.
Mid-year
global
petfood
sales trends
© tankist276. BigStockPhoto.com
By Jessica Taylor
Industry players are revamping their offerings to cater to
the changing global pet trade
Figure 1. Are pet owners cutting back?
This shows the level of US pet owner agreement with the statement: “I am spending less on
pet products because of the economy.”
Strongly agree
5.9%
Somewhat agree
No opinion/Not applicable
Somewhat disagree
Strongly disagree
0
5
10
15
20
25
30
35
40
Source: Packaged Facts, February 2010
EUROMONITOR INTERNATIONAL’S
LATEST research, published in June
2010, expects the global petfood industry
to see steady retail value growth in
2010 despite continued global economic
uncertainty. Major markets maintained
more than respectable retail value gains
as petfood reinforced itself as an essential
item for consumers, according to research
from Packaged Facts in their report U. S.
Pet Food Market Perspective and Prospects, 2010-2011 (Figure 1).
An area of increasing focus for
manufacturers is keeping their fingers on
the pulse of developments in emerging
July 2010
Industry Petfood
