Petfood Industry - January 2020 - 13

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into the types of things they want to feed their pets. That
increased focus, in turn, has given rise to everything from
superpremium options in specialty stores and "premium
grocery" options in supermarkets to a wealth of breed-,
lifestage- and health-specific formulas. Even beyond that,
customization has become the name of the game for many pet
food manufacturers, who now offer everything from tips on
how to mix different types of pet food for a complete meal to
delivery options catered to an individual pet.
"Consumers feel that what is good for them is good for
their pets," said Rebecca Casey, vice president of marketing
and consumer market development at TC Transcontinental.
"We [are seeing] the healthy eating trend spill over from pet

2020 pet food trends: An
international look
MarsYu I iStockPhoto.com

www.PetfoodIndustry.com/articles/8738
parents to their pets' diets. As pet food plays a vital role in
animal health and well-being, pet owners are becoming more
vigilant about the ingredients in pet food and treats. They
are looking for pet food products that promote health and are
made from natural ingredients."
Beyond the all-encompassing force of pet humanization,
economics plays a role in where pet food dollars get spent.
"Industry growth in 2019, attributed in part to higher
disposable incomes and living standards in some markets,
was a driving force for consumers to seek out more nutritionally balanced and higher quality pet foods and treats,"
said Amy McCarthy, vice president of pet nutrition for ADM
Animal Nutrition. "Beyond continued market growth, we
are expecting consumers to demand even more variety and
tailored solutions in pet food and treat offerings. For instance,
consumers who own small breeds will expect products preportioned to fit the size of their pets."
Industry January 2020

More options, while a double-edged sword in terms of
consumer understanding (many customers report feeling overwhelmed in the pet food aisle while simultaneously asking for
options that suit their specific pets), is currently the name of the
game in pet food, and will continue to be so in 2020.
"Today, more than ever, food is in the mind of the
consumer," said Juan Gomez-Basauri, Ph.D., global director
for Alltech's companion animal business. "Not just as a source
of nourishment, but as source of health for every member of
their household including their pets. Newer formats perceived
as 'fresh' will continue to show up. Soups, broths, freezedried, dehydrated, single or mixed with traditional dry or
wet formats will all give consumers new choices. Customization will be part of these newer formats to addresses specific
dietary needs, including support for the immune system,
digestive system, cognition and to support a healthy heart."

Sustainability: A trend at all levels of
the pet food business
Sustainability was a true buzzword in the pet food industry
in 2019, and those involved at all levels of the business seem to
agree that it's only going to be more of a focus in 2020.
"From a pet food packaging perspective, I expect one
overarching trend in 2020, and that is the continued adoption
of sustainable packaging materials for pet food products," said
William Kuecker, vice president of marketing, North America,
for Mondi Consumer Flexibles. "The packaging industry has
been aggressively developing a variety of sustainable options
for pet food brands that will continue to deliver the freshness,
convenience and outstanding appearance that recent Mondi/
Dow consumer research demonstrates consumers are seeking.
These options will also allow brands additional opportunities to
reach their corporate sustainability goals and for consumers to
feel that a brand is aligning with their ideals and aspirations."
Naturally, pet food ingredients and the processes involved
in making the food are starting to become more and more
important to those types of consumers.
"The call for sustainable farming practices, standards
around animal welfare and visibility to the product creation
process will be important as pet lovers increasingly demand
accountability and respect for the impacts food making has
on the world around us," said Don King, vice president of
marketing for Champion Petfoods. "Pet lovers continue to
connect the dots between the quality of the food and food
ingredients they put in their [own] bodies and their quality of
life. This same thinking will impact their pet food purchase
decisions in the year ahead."


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Petfood Industry - January 2020

Table of Contents for the Digital Edition of Petfood Industry - January 2020

Petfood Industry - January 2020
Contents
DCM and grain-free pet food: What will 2020 bring?
Speaking of…
News and Calendar
Smalls takes cat-first approach to customized pet food
Quality, sustainability to dominate 2020 pet food trends
Dissecting DCM: How genetics can impact canine nutrition
China’s 2019 urban pets consumer market hits 202.4B yuan
Combination feeding a popular option for pet parents
Petfood Forum Asia highlights pet food sustainability
CBD in pet foods: Has anything changed with legal status?
Onions and garlic offer flavor in the right amounts
Cat owners want first-class citizenship for their pets
New Products
Marketplace
Advertiser’s Index
Petfood Industry - January 2020 - CT1
Petfood Industry - January 2020 - CT2
Petfood Industry - January 2020 - Petfood Industry - January 2020
Petfood Industry - January 2020 - Cover2
Petfood Industry - January 2020 - 1
Petfood Industry - January 2020 - Contents
Petfood Industry - January 2020 - 3
Petfood Industry - January 2020 - DCM and grain-free pet food: What will 2020 bring?
Petfood Industry - January 2020 - 5
Petfood Industry - January 2020 - Speaking of…
Petfood Industry - January 2020 - CT3
Petfood Industry - January 2020 - CT4
Petfood Industry - January 2020 - News and Calendar
Petfood Industry - January 2020 - Smalls takes cat-first approach to customized pet food
Petfood Industry - January 2020 - 9
Petfood Industry - January 2020 - 10
Petfood Industry - January 2020 - 11
Petfood Industry - January 2020 - Quality, sustainability to dominate 2020 pet food trends
Petfood Industry - January 2020 - 13
Petfood Industry - January 2020 - 14
Petfood Industry - January 2020 - 15
Petfood Industry - January 2020 - Dissecting DCM: How genetics can impact canine nutrition
Petfood Industry - January 2020 - 17
Petfood Industry - January 2020 - 18
Petfood Industry - January 2020 - 19
Petfood Industry - January 2020 - China’s 2019 urban pets consumer market hits 202.4B yuan
Petfood Industry - January 2020 - 21
Petfood Industry - January 2020 - Combination feeding a popular option for pet parents
Petfood Industry - January 2020 - 23
Petfood Industry - January 2020 - 24
Petfood Industry - January 2020 - 25
Petfood Industry - January 2020 - 26
Petfood Industry - January 2020 - 27
Petfood Industry - January 2020 - Petfood Forum Asia highlights pet food sustainability
Petfood Industry - January 2020 - 29
Petfood Industry - January 2020 - CBD in pet foods: Has anything changed with legal status?
Petfood Industry - January 2020 - 31
Petfood Industry - January 2020 - 32
Petfood Industry - January 2020 - 33
Petfood Industry - January 2020 - Onions and garlic offer flavor in the right amounts
Petfood Industry - January 2020 - 35
Petfood Industry - January 2020 - 36
Petfood Industry - January 2020 - 37
Petfood Industry - January 2020 - Cat owners want first-class citizenship for their pets
Petfood Industry - January 2020 - 39
Petfood Industry - January 2020 - 40
Petfood Industry - January 2020 - 41
Petfood Industry - January 2020 - New Products
Petfood Industry - January 2020 - 43
Petfood Industry - January 2020 - 44
Petfood Industry - January 2020 - 45
Petfood Industry - January 2020 - 46
Petfood Industry - January 2020 - 47
Petfood Industry - January 2020 - 48
Petfood Industry - January 2020 - 49
Petfood Industry - January 2020 - Marketplace
Petfood Industry - January 2020 - 51
Petfood Industry - January 2020 - Advertiser’s Index
Petfood Industry - January 2020 - Cover3
Petfood Industry - January 2020 - Cover4
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