Petfood Industry - January 2020 - 40

40 | www.PetfoodIndustry.com

▲

MARKET REPORT

PERCENT OF CAT OWNERS AGREEING: "COMPARED WITH WHAT'S
AVAILABLE FOR DOGS, CATS ARE SOMETIMES TREATED AS SECOND-CLASS
CITIZENS BY ... "
General stores that sell pet products

Companies that make pet food/treats

Companies that make non-food pet products

Pet stores (selling pet products only)

Veterinary clinics

Strongly agree

23%

Somewhat agree

28%

Any agree

51%

Strongly agree

18%

Somewhat agree

27%

Any agree

45%

Strongly agree

20%

Somewhat agree

25%

Any agree

45%

Strongly agree

21%

Somewhat agree

23%

Any agree

44%

Strongly agree

19%

Somewhat agree

22%

Any agree

41%

Source: Package Facts Survey of Pet Owners July-August 2019

TABLE 2: Half or nearly half of cat owners surveyed believe that their pets are treated as second-class citizens in
multiple pet outlets.
cious cat treats" - this last one not always an easy sync, in
human groceries as in pet food.
More generally, cat owners called for equality in product
offerings and product displays for cats vis-a-vis dogs. "There's
way too much dog stuff and not enough cat stuff," as one
respondent put it, with a frustration that often came through
in consumer comments. By extension, many cat owners
indicated that sub-optimal store selections send them, not
necessarily as their first choice, to the endless shelf of online:
"am forced to buy online because pet stores don't carry
healthy foods for cats." Others, including multiple-cat owners,
complained of lack of more economical larger sizes: "Excuse
me, but some of us like to buy cat products in bulk as well;
why are we not allowed to reap savings like dog owners?"
Just "more respect for cats," as one respondent put it, could

certainly help usher in the next wave of growth in the pet food
market. And some consumer suggestions were good for the
goose as well as the gander. "Samples of the pet food to bring
home" was one sensible suggestion. Another respondent
noted that pet food humanization - and bagging - haven't
caught up with the "pets as family" times: "One issue that
always ticks me off if how pet foods are stocked near cleaning
supplies. Why? The other thing I hate is how people bag pet
food alone or won't put a can of pet food in a bag full of other
cans or something. So stupid." ■

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January 2020

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Petfood Industry - January 2020

Table of Contents for the Digital Edition of Petfood Industry - January 2020

Petfood Industry - January 2020
Contents
DCM and grain-free pet food: What will 2020 bring?
Speaking of…
News and Calendar
Smalls takes cat-first approach to customized pet food
Quality, sustainability to dominate 2020 pet food trends
Dissecting DCM: How genetics can impact canine nutrition
China’s 2019 urban pets consumer market hits 202.4B yuan
Combination feeding a popular option for pet parents
Petfood Forum Asia highlights pet food sustainability
CBD in pet foods: Has anything changed with legal status?
Onions and garlic offer flavor in the right amounts
Cat owners want first-class citizenship for their pets
New Products
Marketplace
Advertiser’s Index
Petfood Industry - January 2020 - CT1
Petfood Industry - January 2020 - CT2
Petfood Industry - January 2020 - Petfood Industry - January 2020
Petfood Industry - January 2020 - Cover2
Petfood Industry - January 2020 - 1
Petfood Industry - January 2020 - Contents
Petfood Industry - January 2020 - 3
Petfood Industry - January 2020 - DCM and grain-free pet food: What will 2020 bring?
Petfood Industry - January 2020 - 5
Petfood Industry - January 2020 - Speaking of…
Petfood Industry - January 2020 - CT3
Petfood Industry - January 2020 - CT4
Petfood Industry - January 2020 - News and Calendar
Petfood Industry - January 2020 - Smalls takes cat-first approach to customized pet food
Petfood Industry - January 2020 - 9
Petfood Industry - January 2020 - 10
Petfood Industry - January 2020 - 11
Petfood Industry - January 2020 - Quality, sustainability to dominate 2020 pet food trends
Petfood Industry - January 2020 - 13
Petfood Industry - January 2020 - 14
Petfood Industry - January 2020 - 15
Petfood Industry - January 2020 - Dissecting DCM: How genetics can impact canine nutrition
Petfood Industry - January 2020 - 17
Petfood Industry - January 2020 - 18
Petfood Industry - January 2020 - 19
Petfood Industry - January 2020 - China’s 2019 urban pets consumer market hits 202.4B yuan
Petfood Industry - January 2020 - 21
Petfood Industry - January 2020 - Combination feeding a popular option for pet parents
Petfood Industry - January 2020 - 23
Petfood Industry - January 2020 - 24
Petfood Industry - January 2020 - 25
Petfood Industry - January 2020 - 26
Petfood Industry - January 2020 - 27
Petfood Industry - January 2020 - Petfood Forum Asia highlights pet food sustainability
Petfood Industry - January 2020 - 29
Petfood Industry - January 2020 - CBD in pet foods: Has anything changed with legal status?
Petfood Industry - January 2020 - 31
Petfood Industry - January 2020 - 32
Petfood Industry - January 2020 - 33
Petfood Industry - January 2020 - Onions and garlic offer flavor in the right amounts
Petfood Industry - January 2020 - 35
Petfood Industry - January 2020 - 36
Petfood Industry - January 2020 - 37
Petfood Industry - January 2020 - Cat owners want first-class citizenship for their pets
Petfood Industry - January 2020 - 39
Petfood Industry - January 2020 - 40
Petfood Industry - January 2020 - 41
Petfood Industry - January 2020 - New Products
Petfood Industry - January 2020 - 43
Petfood Industry - January 2020 - 44
Petfood Industry - January 2020 - 45
Petfood Industry - January 2020 - 46
Petfood Industry - January 2020 - 47
Petfood Industry - January 2020 - 48
Petfood Industry - January 2020 - 49
Petfood Industry - January 2020 - Marketplace
Petfood Industry - January 2020 - 51
Petfood Industry - January 2020 - Advertiser’s Index
Petfood Industry - January 2020 - Cover3
Petfood Industry - January 2020 - Cover4
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