Petfood Industry - February 2020 - 12

12 | www.PetfoodIndustry.com

Pet food sustainability
established beyond
trend level
Some in the pet food industry follow a
stewardship strategy to conserve the
ecosystems that support their businesses.
TIM WALL

A

fter simmering as a trend for decades, pet food
sustainability may have emerged as a permanent
aspect of the industry and its global supply chain.
Ranging from pollution and labor conditions to corporate
social responsibility, sustainability involves ensuring
that future pet food professionals will have resources and
living standards equivalent to or better than today's. Pet
food companies have found innovative ways to meet that
obligation to the future. However, challenges remain,
especially when consumer demands contradict each other.
"I think that we can say that sustainability is more than
a megatrend," Marcel Blok, owner of pet business consultancy Change Stranamics, said. "For me it is structural
change that will impact our lives for a very long time. Globally, a fast growing number of people seem to embrace that
idea ... I am glad to see that sustainability has evolved from
what looked to be a hobby of the elitist few, to which others
paid lip service, into a serious and strategic issue discussed
at board level. It has gone from a marketing ploy ('let's have
a sustainable image') to more conscious decisions about the
future of companies and brands."
"Pet food has followed the trends of human food so
there has been a natural progression of a diminishing
difference between pet and human food, and sustainability has fallen under this trend as well," Laura Grinde,
Healthy Food Ingredients sustainability coordinator, said.
Concern for the environment, human rights, long-term
Vlad_star | Bigstock.com

business profitability and other aspects of sustainability
fluctuated during the past century. Politicians passed
laws to protect the air, water and endangered species, but
campaigns to save the rainforests or spotted owls often
preached to the choir, and Captain Planet was eclipsed.
Recently though, climate change has served as a single,
global problem that pushed sustainability from trend to
constant factor in pet food business. At the same time,
new technologies empowered consumers to research the
ecological and social repercussions of their purchases.
"With the development of the internet, society's ability
to communicate and share information rapidly caused a
new level of transparency from the bottom up," Lawrence
Blitz, president of Green Source Organics, said. "Now,
manufacturers are seeking to meet the sustainability
demands of the consumer, or risk social scorn, to create
more environmentally friendly, healthy and nutritious
products for animals and not only focus on their bottom
lines. I believe manufacturers are more open to methods
that either upcycle or use newer energy efficient ways to
reduce costs."

Pet food industry sustainability conflicts
with pet owner demands
As the consequences of climate change become
increasingly destructive and increasingly unlikely to
reverse in our lifetimes, more people recognize that
environmental degradation affects everyone and demand
that corporations acknowledge the universal risk of
business as usual. Some in the pet food industry have
February 2020

Industry


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Petfood Industry - February 2020

Table of Contents for the Digital Edition of Petfood Industry - February 2020

Petfood Industry - February 2020
Contents
Pet food supply chain risks include labor, animal welfare
Speaking of...
News and Calendar
I AND LOVE AND YOU pet food: success from human-pet bond
Pet food sustainability established beyond trend level
Vitamin supplementation: good things in small packages
Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Forum Asia offers new business strategies, insights
Pet food changes coming in first AAFCO meeting of 2020
Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Specialty vs. mass pet care buying trends in e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - February 2020 - Petfood Industry - February 2020
Petfood Industry - February 2020 - CT2
Petfood Industry - February 2020 - Cover1
Petfood Industry - February 2020 - Cover2
Petfood Industry - February 2020 - 1
Petfood Industry - February 2020 - Contents
Petfood Industry - February 2020 - 3
Petfood Industry - February 2020 - Pet food supply chain risks include labor, animal welfare
Petfood Industry - February 2020 - 5
Petfood Industry - February 2020 - Speaking of...
Petfood Industry - February 2020 - CT3
Petfood Industry - February 2020 - CT4
Petfood Industry - February 2020 - News and Calendar
Petfood Industry - February 2020 - I AND LOVE AND YOU pet food: success from human-pet bond
Petfood Industry - February 2020 - 9
Petfood Industry - February 2020 - 10
Petfood Industry - February 2020 - 11
Petfood Industry - February 2020 - Pet food sustainability established beyond trend level
Petfood Industry - February 2020 - CT5
Petfood Industry - February 2020 - CT6
Petfood Industry - February 2020 - 13
Petfood Industry - February 2020 - 14
Petfood Industry - February 2020 - 15
Petfood Industry - February 2020 - Vitamin supplementation: good things in small packages
Petfood Industry - February 2020 - 17
Petfood Industry - February 2020 - Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Industry - February 2020 - 19
Petfood Industry - February 2020 - 20
Petfood Industry - February 2020 - 21
Petfood Industry - February 2020 - 22
Petfood Industry - February 2020 - 23
Petfood Industry - February 2020 - 24
Petfood Industry - February 2020 - 25
Petfood Industry - February 2020 - Petfood Forum Asia offers new business strategies, insights
Petfood Industry - February 2020 - 27
Petfood Industry - February 2020 - Pet food changes coming in first AAFCO meeting of 2020
Petfood Industry - February 2020 - 29
Petfood Industry - February 2020 - 30
Petfood Industry - February 2020 - 31
Petfood Industry - February 2020 - Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Petfood Industry - February 2020 - 33
Petfood Industry - February 2020 - 34
Petfood Industry - February 2020 - 35
Petfood Industry - February 2020 - Specialty vs. mass pet care buying trends in e-commerce age
Petfood Industry - February 2020 - 37
Petfood Industry - February 2020 - 38
Petfood Industry - February 2020 - New Products
Petfood Industry - February 2020 - 40
Petfood Industry - February 2020 - 41
Petfood Industry - February 2020 - Marketplace
Petfood Industry - February 2020 - 43
Petfood Industry - February 2020 - Advertiser’s Index
Petfood Industry - February 2020 - Cover3
Petfood Industry - February 2020 - Cover4
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