Petfood Industry - February 2020 - 24

24 | www.PetfoodIndustry.com

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DISSECTING DCM

HOW DOGS ARE BEING FED

showed us what we all knew to be true: Consumers
dramatically overestimate and underestimate the
amount of pet food to be fed while using a variety
of feeding devices. This occurs while trying to use
good feeding guidelines.

Health disorder exam: need
to look at full food regimen,
diet history

adamdo I iStockPhoto.com

Results from multiple focus groups and
surveys indicate consumers rarely feed
only one complete and balanced pet
food:

75% of U.S. consumers show love to

their pets through treating

24% give treats for health-related issues
90%

More than
of pet owners feed
other edibles (treats, chews, supplements,
food scraps, toppers, etc.) with pet foods
and don't consider these part of a daily
food regimen

40-50%

This food regimen adds
more
calories and reduces many key nutrients
to concentrations 40-50% lower than
AAFCO nutrient profiles

40-50% of pets are estimated to be
%
overweight; over 15 are classically
obese

© WATT Global Media. Sources: Mintel, Collings Nutrition Solutions.

No one would think it rational to continue
this type of wide-open food regimen with pets
suffering from kidney disease, cancer, joint issues
or DCM. We would simply direct consumers to one
pet food with controlled intake to best affect the
health condition. 
However, imbalanced food regimens and their
impact on health were not considered or reported
when grain-free foods were linked to DCM by the
Food and Drug Administration (FDA) and others.
The conjecture has been that a diverse category
of legumes with uniquely different starches,
fibers and proteins led to an unknown imbalance or bioavailability of nutrients that has led to
the progression of DCM. On the surface, this is
a miraculous leap of faith that suggests an entire
ingredient class could have a singular impact on
dogs with DCM. 
As I have written, these positions completely
ignored peer-reviewed publications in genetics
that have documented DCM as a highly heritable
disease. Further, it has been shown some breeds
of dogs have defective genetic alleles directly
connected to nutritional pathways like glycolysis.
It would have been logical to hypothesize that
dogs with genetic predisposition of DCM would
be further compromised with an incomplete and
imbalanced food regimen.
Nevertheless, 200 to 500 cases of dogs with
incomplete dietary histories were used as evidence
in FDA's investigation, yet over 75% of the dogs
were in the genetically high-risk category for DCM.
Brands were implicated as a matter of "public
safety" (all while they were following FDA-devised
nutrient profiles, approved ingredients, claims and
plant processes). 
February 2020

Industry


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Petfood Industry - February 2020

Table of Contents for the Digital Edition of Petfood Industry - February 2020

Petfood Industry - February 2020
Contents
Pet food supply chain risks include labor, animal welfare
Speaking of...
News and Calendar
I AND LOVE AND YOU pet food: success from human-pet bond
Pet food sustainability established beyond trend level
Vitamin supplementation: good things in small packages
Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Forum Asia offers new business strategies, insights
Pet food changes coming in first AAFCO meeting of 2020
Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Specialty vs. mass pet care buying trends in e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - February 2020 - Petfood Industry - February 2020
Petfood Industry - February 2020 - CT2
Petfood Industry - February 2020 - Cover1
Petfood Industry - February 2020 - Cover2
Petfood Industry - February 2020 - 1
Petfood Industry - February 2020 - Contents
Petfood Industry - February 2020 - 3
Petfood Industry - February 2020 - Pet food supply chain risks include labor, animal welfare
Petfood Industry - February 2020 - 5
Petfood Industry - February 2020 - Speaking of...
Petfood Industry - February 2020 - CT3
Petfood Industry - February 2020 - CT4
Petfood Industry - February 2020 - News and Calendar
Petfood Industry - February 2020 - I AND LOVE AND YOU pet food: success from human-pet bond
Petfood Industry - February 2020 - 9
Petfood Industry - February 2020 - 10
Petfood Industry - February 2020 - 11
Petfood Industry - February 2020 - Pet food sustainability established beyond trend level
Petfood Industry - February 2020 - CT5
Petfood Industry - February 2020 - CT6
Petfood Industry - February 2020 - 13
Petfood Industry - February 2020 - 14
Petfood Industry - February 2020 - 15
Petfood Industry - February 2020 - Vitamin supplementation: good things in small packages
Petfood Industry - February 2020 - 17
Petfood Industry - February 2020 - Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Industry - February 2020 - 19
Petfood Industry - February 2020 - 20
Petfood Industry - February 2020 - 21
Petfood Industry - February 2020 - 22
Petfood Industry - February 2020 - 23
Petfood Industry - February 2020 - 24
Petfood Industry - February 2020 - 25
Petfood Industry - February 2020 - Petfood Forum Asia offers new business strategies, insights
Petfood Industry - February 2020 - 27
Petfood Industry - February 2020 - Pet food changes coming in first AAFCO meeting of 2020
Petfood Industry - February 2020 - 29
Petfood Industry - February 2020 - 30
Petfood Industry - February 2020 - 31
Petfood Industry - February 2020 - Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Petfood Industry - February 2020 - 33
Petfood Industry - February 2020 - 34
Petfood Industry - February 2020 - 35
Petfood Industry - February 2020 - Specialty vs. mass pet care buying trends in e-commerce age
Petfood Industry - February 2020 - 37
Petfood Industry - February 2020 - 38
Petfood Industry - February 2020 - New Products
Petfood Industry - February 2020 - 40
Petfood Industry - February 2020 - 41
Petfood Industry - February 2020 - Marketplace
Petfood Industry - February 2020 - 43
Petfood Industry - February 2020 - Advertiser’s Index
Petfood Industry - February 2020 - Cover3
Petfood Industry - February 2020 - Cover4
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