Petfood Industry - February 2020 - 37

www.PetfoodIndustry.com | 37

Mass-market pet product retailers
on the defensive

who buy pet products online jumping up from 7% in
2009 to 30% in 2019 and correspondingly from 10% to
33% among pet owners with a household income of
US$100,000 or more (Table 1). Within the brick-andmortar arena, with the dramatic gains in e-commerce

In analyzing the balance of power between pet
specialty and mass-market retailers - made more
tumultuous by this age of e-commerce - I noted
in August 2019 that although "crosschannel shopping is heavy across the pet
products market generally, supermarkets
he inTerneT remains the overarching
and discount stores/supercenters such as
Walmart have the advantage here with
retail landscape story
their grocery and one-stop shopping
draw." Mass-market pet product retailers
are clearly on the defensive, nonetheless, from the perspective of overall channel shopping
limiting upside anywhere else, the performance of pet
trends generally and the patterns of prosperous and
specialty is a mixed bag, while the numbers for the
younger pet owners specifically.
mass-market are primarily down:
To whom the future belongs may be a matter of
„ The percentage of overall pet owners who buy pet
debate and distress, but in consumer markets more
products at the two leading pet specialty chains,
prosperous pet owners (whose expenditures run
PetSmart and Petco, wobbled from 52% in 2009 to
higher) and younger pet owners (whose spending
58% in 2014 and 49% as of 2019. Even so, the more
patterns will last longer) provide extra perspective on
recent five-year trend is positive among upperwhere things are headed.
income pet owners (rebounding from 55% in 2014
to 60% in 2019) and among 20-something-year-old
Pet product shoppers jumping
pet owners (41% in 2014 and 48% in 2019). Moreover, other pet stores in aggregate - based on
to online
The internet remains the overarching retail landthe growth of regional pet chains, rather than the
scape story, with the percentage of overall pet owners
performance of traditional local/independent pet

T

.

10-YEAR US CHANNEL SHOPPING TRENDS: PET OWNERS OVERALL VS. SELECT GROUPS
Pet owners overall

Household income over
US$100,000

Age 20-29

2009

2014

2019

2009

2014

2019

2009

2014

2019

PetSmart/Petco

52%

58%

49%

47%

41%

48%

68%

55%

60%

Supermarkets

40%

39%

34%

42%

45%

36%

39%

40%

26%

Online

7%

10%

31%

5%

7%

22%

10%

9%

33%

Discount stores

23%

18%

15%

21%

20%

15%

14%

20%

13%

Wholesale membership clubs

--

14%

19%

--

7%

6%

--

13%

12%

Other pet stores

10%

11%

15%

11%

14%

15%

11%

12%

13%

Source: Packaged Facts, U.S. Pet Market Focus: Mass-Market Channel Shoppers (February 2020); Simmons Research.

Table 1: From 2009 to 2019, younger pet owners and those with higher incomes shifted their pet product spending from
supermarkets and discount stores to online and, less significantly, to large pet store chains.
Industry February 2020


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Petfood Industry - February 2020

Table of Contents for the Digital Edition of Petfood Industry - February 2020

Petfood Industry - February 2020
Contents
Pet food supply chain risks include labor, animal welfare
Speaking of...
News and Calendar
I AND LOVE AND YOU pet food: success from human-pet bond
Pet food sustainability established beyond trend level
Vitamin supplementation: good things in small packages
Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Forum Asia offers new business strategies, insights
Pet food changes coming in first AAFCO meeting of 2020
Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Specialty vs. mass pet care buying trends in e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - February 2020 - Petfood Industry - February 2020
Petfood Industry - February 2020 - CT2
Petfood Industry - February 2020 - Cover1
Petfood Industry - February 2020 - Cover2
Petfood Industry - February 2020 - 1
Petfood Industry - February 2020 - Contents
Petfood Industry - February 2020 - 3
Petfood Industry - February 2020 - Pet food supply chain risks include labor, animal welfare
Petfood Industry - February 2020 - 5
Petfood Industry - February 2020 - Speaking of...
Petfood Industry - February 2020 - CT3
Petfood Industry - February 2020 - CT4
Petfood Industry - February 2020 - News and Calendar
Petfood Industry - February 2020 - I AND LOVE AND YOU pet food: success from human-pet bond
Petfood Industry - February 2020 - 9
Petfood Industry - February 2020 - 10
Petfood Industry - February 2020 - 11
Petfood Industry - February 2020 - Pet food sustainability established beyond trend level
Petfood Industry - February 2020 - CT5
Petfood Industry - February 2020 - CT6
Petfood Industry - February 2020 - 13
Petfood Industry - February 2020 - 14
Petfood Industry - February 2020 - 15
Petfood Industry - February 2020 - Vitamin supplementation: good things in small packages
Petfood Industry - February 2020 - 17
Petfood Industry - February 2020 - Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Industry - February 2020 - 19
Petfood Industry - February 2020 - 20
Petfood Industry - February 2020 - 21
Petfood Industry - February 2020 - 22
Petfood Industry - February 2020 - 23
Petfood Industry - February 2020 - 24
Petfood Industry - February 2020 - 25
Petfood Industry - February 2020 - Petfood Forum Asia offers new business strategies, insights
Petfood Industry - February 2020 - 27
Petfood Industry - February 2020 - Pet food changes coming in first AAFCO meeting of 2020
Petfood Industry - February 2020 - 29
Petfood Industry - February 2020 - 30
Petfood Industry - February 2020 - 31
Petfood Industry - February 2020 - Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Petfood Industry - February 2020 - 33
Petfood Industry - February 2020 - 34
Petfood Industry - February 2020 - 35
Petfood Industry - February 2020 - Specialty vs. mass pet care buying trends in e-commerce age
Petfood Industry - February 2020 - 37
Petfood Industry - February 2020 - 38
Petfood Industry - February 2020 - New Products
Petfood Industry - February 2020 - 40
Petfood Industry - February 2020 - 41
Petfood Industry - February 2020 - Marketplace
Petfood Industry - February 2020 - 43
Petfood Industry - February 2020 - Advertiser’s Index
Petfood Industry - February 2020 - Cover3
Petfood Industry - February 2020 - Cover4
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