Petfood Industry - February 2020 - 38

38 | www.PetfoodIndustry.com

▲

MARKET REPORT

stores - posted incremental but steady gains in
shopping rates.
„ The percentage of overall pet owners who buy pet
products at supermarkets dropped from 40% in
2009 to 34% in 2019, with a corresponding drop
among 20-something-year-old pet owners (from
42% to 36%) and an even sharper fall among upperincome pet owners (from 39% to 26%).

New report: mass-market
channel shoppers
From Packaged Facts:
https://bit.ly/2FyyWDo

More pet food market information
www.PetfoodIndustry.com/authors/145

„ The percentage of overall pet owners who buy pet
products at discount stores such as Walmart dipped
from 23% in 2009 to 15% in 2019, with a similar dip
among 20-something-year-old pet owners and with
a rise and fall among upper-income pet owners
from 14% in 2009 to 20% in 2014, but back down to
13% as of 2019.
Both pet specialty and the mass market are diving
into and putting up a fight against pet product
e-commerce, with veterinary and nonmedical pet care
services as a strategy of choice for the latter. Following
in the footsteps of PetSmart's longstanding affiliation
with Banfield Pet Hospitals, Petco is adding Thrive
(in-store) and PetCoach (freestanding) clinics. PetIQ
is partnering with Walmart to open vet clinics in as
many as 1,000 stores by the end of 2023.  But however
the balance of power plays out between pet specialty
and mass, it will certainly do so in the force field of
e-commerce. ■

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February 2020

Industry


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Petfood Industry - February 2020

Table of Contents for the Digital Edition of Petfood Industry - February 2020

Petfood Industry - February 2020
Contents
Pet food supply chain risks include labor, animal welfare
Speaking of...
News and Calendar
I AND LOVE AND YOU pet food: success from human-pet bond
Pet food sustainability established beyond trend level
Vitamin supplementation: good things in small packages
Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Forum Asia offers new business strategies, insights
Pet food changes coming in first AAFCO meeting of 2020
Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Specialty vs. mass pet care buying trends in e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - February 2020 - Petfood Industry - February 2020
Petfood Industry - February 2020 - CT2
Petfood Industry - February 2020 - Cover1
Petfood Industry - February 2020 - Cover2
Petfood Industry - February 2020 - 1
Petfood Industry - February 2020 - Contents
Petfood Industry - February 2020 - 3
Petfood Industry - February 2020 - Pet food supply chain risks include labor, animal welfare
Petfood Industry - February 2020 - 5
Petfood Industry - February 2020 - Speaking of...
Petfood Industry - February 2020 - CT3
Petfood Industry - February 2020 - CT4
Petfood Industry - February 2020 - News and Calendar
Petfood Industry - February 2020 - I AND LOVE AND YOU pet food: success from human-pet bond
Petfood Industry - February 2020 - 9
Petfood Industry - February 2020 - 10
Petfood Industry - February 2020 - 11
Petfood Industry - February 2020 - Pet food sustainability established beyond trend level
Petfood Industry - February 2020 - CT5
Petfood Industry - February 2020 - CT6
Petfood Industry - February 2020 - 13
Petfood Industry - February 2020 - 14
Petfood Industry - February 2020 - 15
Petfood Industry - February 2020 - Vitamin supplementation: good things in small packages
Petfood Industry - February 2020 - 17
Petfood Industry - February 2020 - Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Industry - February 2020 - 19
Petfood Industry - February 2020 - 20
Petfood Industry - February 2020 - 21
Petfood Industry - February 2020 - 22
Petfood Industry - February 2020 - 23
Petfood Industry - February 2020 - 24
Petfood Industry - February 2020 - 25
Petfood Industry - February 2020 - Petfood Forum Asia offers new business strategies, insights
Petfood Industry - February 2020 - 27
Petfood Industry - February 2020 - Pet food changes coming in first AAFCO meeting of 2020
Petfood Industry - February 2020 - 29
Petfood Industry - February 2020 - 30
Petfood Industry - February 2020 - 31
Petfood Industry - February 2020 - Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Petfood Industry - February 2020 - 33
Petfood Industry - February 2020 - 34
Petfood Industry - February 2020 - 35
Petfood Industry - February 2020 - Specialty vs. mass pet care buying trends in e-commerce age
Petfood Industry - February 2020 - 37
Petfood Industry - February 2020 - 38
Petfood Industry - February 2020 - New Products
Petfood Industry - February 2020 - 40
Petfood Industry - February 2020 - 41
Petfood Industry - February 2020 - Marketplace
Petfood Industry - February 2020 - 43
Petfood Industry - February 2020 - Advertiser’s Index
Petfood Industry - February 2020 - Cover3
Petfood Industry - February 2020 - Cover4
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