Petfood Industry - February 2020 - 8

8 | www.PetfoodIndustry.com

I AND LOVE AND
YOU pet food:
Success from
human-pet bond

For CEO Beau
Mainous (here with his
dogs, front to back, Miley,
Bailey and Marley) and his team
at I and love and you pet food,
pets are people, too.
Courtesy I and love and you

Pet food company, I and love and you, has
built its brand and culture by celebrating the
human-pet bond.
DEBBIE PHILLIPS-DONALDSON

T

oday's pet food industry revolves around humanization
and the human-animal bond, but one company takes
that to the next level. "We celebrate the incredible bond
between human and pet; it's why we're called 'I and love
and you,'" says Beau Mainous, CEO. "We believe one of
our biggest opportunities is the power of humanizing our pets. Pets
are people, too!"
Indeed, Mainous credits this mindset to his company's success
and ability to stand out from the competition. "We take a very
different approach with our pets and how we think, love and care
for them," he says. "The best love is the best food, and the best food
should be available to all furry friends: small and large, purebred
and mixed, stray and rescue.
"We are pet parents, too - the type who match outfits with
them, give them social media accounts, talk in their voices to bring
their personalities to life, give up our beds to them, and it's all
because love is rooted in everything we do. The fact that we view our
pets as our equals is the entire foundation of our company."

Independent, employee owned, founded
on passion
Mainous founded I and love and you in 2012 in Boulder, Colorado, USA. "We started small in a pet food store in Boulder, creating
raw food for pets before real, whole, healthy pet food was a thing,"
he says. He and his team soon realized there were other owners
seeking pet food with real meat and real ingredients. "It became our
passion to make truly high-quality pet food accessible for all."
Still independent and employee owned, today the company
February 2020

Industry


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Petfood Industry - February 2020

Table of Contents for the Digital Edition of Petfood Industry - February 2020

Petfood Industry - February 2020
Contents
Pet food supply chain risks include labor, animal welfare
Speaking of...
News and Calendar
I AND LOVE AND YOU pet food: success from human-pet bond
Pet food sustainability established beyond trend level
Vitamin supplementation: good things in small packages
Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Forum Asia offers new business strategies, insights
Pet food changes coming in first AAFCO meeting of 2020
Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Specialty vs. mass pet care buying trends in e-commerce age
New Products
Marketplace
Advertiser’s Index
Petfood Industry - February 2020 - Petfood Industry - February 2020
Petfood Industry - February 2020 - CT2
Petfood Industry - February 2020 - Cover1
Petfood Industry - February 2020 - Cover2
Petfood Industry - February 2020 - 1
Petfood Industry - February 2020 - Contents
Petfood Industry - February 2020 - 3
Petfood Industry - February 2020 - Pet food supply chain risks include labor, animal welfare
Petfood Industry - February 2020 - 5
Petfood Industry - February 2020 - Speaking of...
Petfood Industry - February 2020 - CT3
Petfood Industry - February 2020 - CT4
Petfood Industry - February 2020 - News and Calendar
Petfood Industry - February 2020 - I AND LOVE AND YOU pet food: success from human-pet bond
Petfood Industry - February 2020 - 9
Petfood Industry - February 2020 - 10
Petfood Industry - February 2020 - 11
Petfood Industry - February 2020 - Pet food sustainability established beyond trend level
Petfood Industry - February 2020 - CT5
Petfood Industry - February 2020 - CT6
Petfood Industry - February 2020 - 13
Petfood Industry - February 2020 - 14
Petfood Industry - February 2020 - 15
Petfood Industry - February 2020 - Vitamin supplementation: good things in small packages
Petfood Industry - February 2020 - 17
Petfood Industry - February 2020 - Dissecting DCM: when dogs’ diets are incomplete, imbalanced
Petfood Industry - February 2020 - 19
Petfood Industry - February 2020 - 20
Petfood Industry - February 2020 - 21
Petfood Industry - February 2020 - 22
Petfood Industry - February 2020 - 23
Petfood Industry - February 2020 - 24
Petfood Industry - February 2020 - 25
Petfood Industry - February 2020 - Petfood Forum Asia offers new business strategies, insights
Petfood Industry - February 2020 - 27
Petfood Industry - February 2020 - Pet food changes coming in first AAFCO meeting of 2020
Petfood Industry - February 2020 - 29
Petfood Industry - February 2020 - 30
Petfood Industry - February 2020 - 31
Petfood Industry - February 2020 - Turmeric: ancient spice may offer osteoarthritis relief in dogs, cats
Petfood Industry - February 2020 - 33
Petfood Industry - February 2020 - 34
Petfood Industry - February 2020 - 35
Petfood Industry - February 2020 - Specialty vs. mass pet care buying trends in e-commerce age
Petfood Industry - February 2020 - 37
Petfood Industry - February 2020 - 38
Petfood Industry - February 2020 - New Products
Petfood Industry - February 2020 - 40
Petfood Industry - February 2020 - 41
Petfood Industry - February 2020 - Marketplace
Petfood Industry - February 2020 - 43
Petfood Industry - February 2020 - Advertiser’s Index
Petfood Industry - February 2020 - Cover3
Petfood Industry - February 2020 - Cover4
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