Petfood Industry - March 2020 - 11

www.PetfoodIndustry.com | 11

connection between the digestive system and overall
health has expanded in public awareness as evidence
of its importance grows. Scientists have increased their
focus on digestive tract health during the past decade.
The results of that research suggest that everything
from anxiety to allergies may be influenced by the gut
and the microbes within it. Although research on pet
digestive health lags that on humans, the microorganisms in human and dog guts seem similar, which
suggests gut health of the two species also may mirror
each other.
"Heed is the gut-health-focused pet wellness
company," Han said. "Everything that we produce,
from our kibble and treats to our blog articles, is solely
focused on improving pups' digestive wellness."

FAST FACTS
NOTABLE: "4": The average number of
days it takes for Heed to improve our pup
customers' digestion.

HEADQUARTERS:
Los Angeles, California, USA

Relationship building with dog food buyers online
"I believe that the key to our success can be directly
attributed to our ability to speak to customers oneon-one and work quickly to resolve issues," Han said.
"Now, more than ever, customers seek brands who
genuinely care and they can trust. We were able to
establish trust early on because we control the entire
customer experience."

OFFICERS: Co-founders
Melanie Han and Rei
Kawano
BRANDS: Heed Foods

WEBSITE/SOCIAL MEDIA:
www.heedfoods.com
@heedfoods on Instagram

Heed's kibble comes in two bag
sizes (5 and 10 pounds) and
two formulas (fresh chicken and
ancient grains; fresh salmon and
superfoods). Photo courtesy Heed Foods

Industry March 2020

2003PETheed.indd 11

2/26/2020 3:19:05 PM


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Petfood Industry - March 2020

Table of Contents for the Digital Edition of Petfood Industry - March 2020

Petfood Industry - March 2020
Contents
US pet food market update: winners and losers
Speaking of…
News and Calendar
Heed Foods focuses on dog gut health to differentiate
Premium pet foods’ mass market retail success stories
Latin America pet food update: Growth in Mexico, online
Petfood Forum tackles market forces, sustainability, CBD
The future of US pet food labeling
Apple cider vinegar: Natural ingredient for pet foods?
2020 pet product sales growth hindsight
New Products
Marketplace
Advertiser’s Index
Petfood Industry - March 2020 - CT1
Petfood Industry - March 2020 - CT2
Petfood Industry - March 2020 - Petfood Industry - March 2020
Petfood Industry - March 2020 - Cover2
Petfood Industry - March 2020 - 1
Petfood Industry - March 2020 - Contents
Petfood Industry - March 2020 - 3
Petfood Industry - March 2020 - US pet food market update: winners and losers
Petfood Industry - March 2020 - 5
Petfood Industry - March 2020 - Speaking of…
Petfood Industry - March 2020 - 7
Petfood Industry - March 2020 - News and Calendar
Petfood Industry - March 2020 - 9
Petfood Industry - March 2020 - Heed Foods focuses on dog gut health to differentiate
Petfood Industry - March 2020 - CT3
Petfood Industry - March 2020 - CT4
Petfood Industry - March 2020 - 11
Petfood Industry - March 2020 - 12
Petfood Industry - March 2020 - 13
Petfood Industry - March 2020 - 14
Petfood Industry - March 2020 - 15
Petfood Industry - March 2020 - Premium pet foods’ mass market retail success stories
Petfood Industry - March 2020 - 17
Petfood Industry - March 2020 - 18
Petfood Industry - March 2020 - 19
Petfood Industry - March 2020 - 20
Petfood Industry - March 2020 - 21
Petfood Industry - March 2020 - 22
Petfood Industry - March 2020 - 23
Petfood Industry - March 2020 - Latin America pet food update: Growth in Mexico, online
Petfood Industry - March 2020 - 25
Petfood Industry - March 2020 - 26
Petfood Industry - March 2020 - 27
Petfood Industry - March 2020 - 28
Petfood Industry - March 2020 - 29
Petfood Industry - March 2020 - 30
Petfood Industry - March 2020 - 31
Petfood Industry - March 2020 - 32
Petfood Industry - March 2020 - 33
Petfood Industry - March 2020 - Petfood Forum tackles market forces, sustainability, CBD
Petfood Industry - March 2020 - 35
Petfood Industry - March 2020 - The future of US pet food labeling
Petfood Industry - March 2020 - 37
Petfood Industry - March 2020 - 38
Petfood Industry - March 2020 - 39
Petfood Industry - March 2020 - Apple cider vinegar: Natural ingredient for pet foods?
Petfood Industry - March 2020 - 41
Petfood Industry - March 2020 - 42
Petfood Industry - March 2020 - 43
Petfood Industry - March 2020 - 2020 pet product sales growth hindsight
Petfood Industry - March 2020 - 45
Petfood Industry - March 2020 - 46
Petfood Industry - March 2020 - 47
Petfood Industry - March 2020 - New Products
Petfood Industry - March 2020 - 49
Petfood Industry - March 2020 - 50
Petfood Industry - March 2020 - 51
Petfood Industry - March 2020 - 52
Petfood Industry - March 2020 - 53
Petfood Industry - March 2020 - Marketplace
Petfood Industry - March 2020 - 55
Petfood Industry - March 2020 - Advertiser’s Index
Petfood Industry - March 2020 - Cover3
Petfood Industry - March 2020 - Cover4
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