Petfood Industry - March 2020 - 18

18 | www.PetfoodIndustry.com

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PREMIUM PET FOODS' MASS MARKET RETAIL SUCCESS STORIES

dent of customer brand and co-manufacturing sales for American Nutrition,
said. "Customer focus has moved from
mainstream formulas to premium and
superpremium. The growth of big-box

pet specialty and independent retailers,
and the move to FDM by many brands
that in the past were only available at
pet specialty retailers, have spurred
this transition. We've seen this

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Presentation by Julian Stauffer at the Pet Food
Technologies Track, April 28 3pm,
"Technologies for overcoming unique challenges
with new pet food retort packaging"

happening for a while, but big brands
moving from pet specialty retail to
FDM really accelerated things."

Blue Buffalo leveraged General
Mills' FDM experience
Less than a year after Blue Buffalo
began selling its BLUE Life Protection Formula though FDM channels,
General Mills acquired the company in
February 2018 for approximately US$8
billion. That purchase immediately
made General Mills the sixth-largest
pet food company worldwide. General
Mills includes brands like Gold Medal
flour, Betty Crocker and Cheerios. Blue
Buffalo's Wilderness line launched in
FDM stores in 2019.
"As Blue entered the food, drug
and mass channel, we were able to
leverage General Mills' strong relationships and broad capabilities to drive
revenue growth opportunities and
greater efficiencies," Kelsey Roemhildt,
General Mills' corporate communications manager, said. "We have a strong
track record of integrating acquisitions and accelerating growth among
natural and organic brands - as an
example, the success we've had with
Annie's demonstrates that we can do
this right ...
"Similar to human food, innovation is key in pet and we continue to
innovate to make sure that we have the
right products with the right sizes in all
the right channels," she said.
General Mills' pet food and treat
sales increased 16% in the second
quarter of fiscal year 2020 and
reached US$389 million in net sales.
E-commerce sales contributed to this
growth, along with FDM sales.
"Importantly, retail sales for FDM
customers who have carried BLUE
March 2020

2003PETmasspremium.indd 18

Industry

2/26/2020 2:54:16 PM


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Petfood Industry - March 2020

Table of Contents for the Digital Edition of Petfood Industry - March 2020

Petfood Industry - March 2020
Contents
US pet food market update: winners and losers
Speaking of…
News and Calendar
Heed Foods focuses on dog gut health to differentiate
Premium pet foods’ mass market retail success stories
Latin America pet food update: Growth in Mexico, online
Petfood Forum tackles market forces, sustainability, CBD
The future of US pet food labeling
Apple cider vinegar: Natural ingredient for pet foods?
2020 pet product sales growth hindsight
New Products
Marketplace
Advertiser’s Index
Petfood Industry - March 2020 - CT1
Petfood Industry - March 2020 - CT2
Petfood Industry - March 2020 - Petfood Industry - March 2020
Petfood Industry - March 2020 - Cover2
Petfood Industry - March 2020 - 1
Petfood Industry - March 2020 - Contents
Petfood Industry - March 2020 - 3
Petfood Industry - March 2020 - US pet food market update: winners and losers
Petfood Industry - March 2020 - 5
Petfood Industry - March 2020 - Speaking of…
Petfood Industry - March 2020 - 7
Petfood Industry - March 2020 - News and Calendar
Petfood Industry - March 2020 - 9
Petfood Industry - March 2020 - Heed Foods focuses on dog gut health to differentiate
Petfood Industry - March 2020 - CT3
Petfood Industry - March 2020 - CT4
Petfood Industry - March 2020 - 11
Petfood Industry - March 2020 - 12
Petfood Industry - March 2020 - 13
Petfood Industry - March 2020 - 14
Petfood Industry - March 2020 - 15
Petfood Industry - March 2020 - Premium pet foods’ mass market retail success stories
Petfood Industry - March 2020 - 17
Petfood Industry - March 2020 - 18
Petfood Industry - March 2020 - 19
Petfood Industry - March 2020 - 20
Petfood Industry - March 2020 - 21
Petfood Industry - March 2020 - 22
Petfood Industry - March 2020 - 23
Petfood Industry - March 2020 - Latin America pet food update: Growth in Mexico, online
Petfood Industry - March 2020 - 25
Petfood Industry - March 2020 - 26
Petfood Industry - March 2020 - 27
Petfood Industry - March 2020 - 28
Petfood Industry - March 2020 - 29
Petfood Industry - March 2020 - 30
Petfood Industry - March 2020 - 31
Petfood Industry - March 2020 - 32
Petfood Industry - March 2020 - 33
Petfood Industry - March 2020 - Petfood Forum tackles market forces, sustainability, CBD
Petfood Industry - March 2020 - 35
Petfood Industry - March 2020 - The future of US pet food labeling
Petfood Industry - March 2020 - 37
Petfood Industry - March 2020 - 38
Petfood Industry - March 2020 - 39
Petfood Industry - March 2020 - Apple cider vinegar: Natural ingredient for pet foods?
Petfood Industry - March 2020 - 41
Petfood Industry - March 2020 - 42
Petfood Industry - March 2020 - 43
Petfood Industry - March 2020 - 2020 pet product sales growth hindsight
Petfood Industry - March 2020 - 45
Petfood Industry - March 2020 - 46
Petfood Industry - March 2020 - 47
Petfood Industry - March 2020 - New Products
Petfood Industry - March 2020 - 49
Petfood Industry - March 2020 - 50
Petfood Industry - March 2020 - 51
Petfood Industry - March 2020 - 52
Petfood Industry - March 2020 - 53
Petfood Industry - March 2020 - Marketplace
Petfood Industry - March 2020 - 55
Petfood Industry - March 2020 - Advertiser’s Index
Petfood Industry - March 2020 - Cover3
Petfood Industry - March 2020 - Cover4
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