Petfood Industry - March 2020 - 22

22 | www.PetfoodIndustry.com

▲

PREMIUM PET FOODS' MASS MARKET RETAIL SUCCESS STORIES

lenges both selling the unique proposition of fresh pet food and finding space
in a retailers' pet aisle," Trainor said.
"At the start, our team customized
fridge sizes to meet the space avail-

able at retailers. However, retailers saw
how Freshpet grew their pet category
by bringing in new consumers and
driving continued foot traffic with our
high purchase frequency."

Everyone's Reading Labels.

Now those retailers ask how
they can do more, he said. Several
large retailers added more four-foot
refrigerators to expand their Freshpet
assortment.
Just as retailers make changes
to accommodate Freshpet, pet food
manufacturers adapt to the demands
of producing premium pet food.
Premium and superpremium formulas

Read more about
mass market pet food
retail sales:
www.PetfoodIndustry.com/articles/8798

Leading, Not Following.
It's not just our job to know what's next before you do, it's our passion.
Our close watch on the latest nutritional discoveries sets us ahead of
ever-evolving pet food trends. From custom products to specialized
ingredients, our test kitchen scientists are continually exploring and
innovating-to help you be the answer to pet owners' needs.

thepetersoncompany.com
sales@thepetersoncompany.com
(269) 350-2900

contain higher-quality meals instead of
by-product meals, along with additional meat slurries, novel proteins,
superfoods, higher potency vitamins
and minerals, and much more, Mills of
American Nutrition said. Packaging is
also often upgraded.
Producing more premium private
label pet food is no more difficult or
time consuming than making the
company's own brands, Mills said.
"The changes in FDM actually
simplify our process because we can
inventory fewer ingredients," he said.
"However, most brands and private
label formulas are looking for differentiation, which means more exotic
ingredients and protein sources, which
can be difficult to source. It's likely to
be a never-ending quest."
While pet food companies continue
their search for differentiation, pet
owners may make fewer odysseys of
their own, since buying premium pet
foods no longer requires patronizing a
pet specialty shop. ■

March 2020

2003PETmasspremium.indd 22

Industry

2/26/2020 2:54:17 PM


http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com/articles/8798 http://www.thepetersoncompany.com

Petfood Industry - March 2020

Table of Contents for the Digital Edition of Petfood Industry - March 2020

Petfood Industry - March 2020
Contents
US pet food market update: winners and losers
Speaking of…
News and Calendar
Heed Foods focuses on dog gut health to differentiate
Premium pet foods’ mass market retail success stories
Latin America pet food update: Growth in Mexico, online
Petfood Forum tackles market forces, sustainability, CBD
The future of US pet food labeling
Apple cider vinegar: Natural ingredient for pet foods?
2020 pet product sales growth hindsight
New Products
Marketplace
Advertiser’s Index
Petfood Industry - March 2020 - CT1
Petfood Industry - March 2020 - CT2
Petfood Industry - March 2020 - Petfood Industry - March 2020
Petfood Industry - March 2020 - Cover2
Petfood Industry - March 2020 - 1
Petfood Industry - March 2020 - Contents
Petfood Industry - March 2020 - 3
Petfood Industry - March 2020 - US pet food market update: winners and losers
Petfood Industry - March 2020 - 5
Petfood Industry - March 2020 - Speaking of…
Petfood Industry - March 2020 - 7
Petfood Industry - March 2020 - News and Calendar
Petfood Industry - March 2020 - 9
Petfood Industry - March 2020 - Heed Foods focuses on dog gut health to differentiate
Petfood Industry - March 2020 - CT3
Petfood Industry - March 2020 - CT4
Petfood Industry - March 2020 - 11
Petfood Industry - March 2020 - 12
Petfood Industry - March 2020 - 13
Petfood Industry - March 2020 - 14
Petfood Industry - March 2020 - 15
Petfood Industry - March 2020 - Premium pet foods’ mass market retail success stories
Petfood Industry - March 2020 - 17
Petfood Industry - March 2020 - 18
Petfood Industry - March 2020 - 19
Petfood Industry - March 2020 - 20
Petfood Industry - March 2020 - 21
Petfood Industry - March 2020 - 22
Petfood Industry - March 2020 - 23
Petfood Industry - March 2020 - Latin America pet food update: Growth in Mexico, online
Petfood Industry - March 2020 - 25
Petfood Industry - March 2020 - 26
Petfood Industry - March 2020 - 27
Petfood Industry - March 2020 - 28
Petfood Industry - March 2020 - 29
Petfood Industry - March 2020 - 30
Petfood Industry - March 2020 - 31
Petfood Industry - March 2020 - 32
Petfood Industry - March 2020 - 33
Petfood Industry - March 2020 - Petfood Forum tackles market forces, sustainability, CBD
Petfood Industry - March 2020 - 35
Petfood Industry - March 2020 - The future of US pet food labeling
Petfood Industry - March 2020 - 37
Petfood Industry - March 2020 - 38
Petfood Industry - March 2020 - 39
Petfood Industry - March 2020 - Apple cider vinegar: Natural ingredient for pet foods?
Petfood Industry - March 2020 - 41
Petfood Industry - March 2020 - 42
Petfood Industry - March 2020 - 43
Petfood Industry - March 2020 - 2020 pet product sales growth hindsight
Petfood Industry - March 2020 - 45
Petfood Industry - March 2020 - 46
Petfood Industry - March 2020 - 47
Petfood Industry - March 2020 - New Products
Petfood Industry - March 2020 - 49
Petfood Industry - March 2020 - 50
Petfood Industry - March 2020 - 51
Petfood Industry - March 2020 - 52
Petfood Industry - March 2020 - 53
Petfood Industry - March 2020 - Marketplace
Petfood Industry - March 2020 - 55
Petfood Industry - March 2020 - Advertiser’s Index
Petfood Industry - March 2020 - Cover3
Petfood Industry - March 2020 - Cover4
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