Petfood Industry - March 2020 - 26

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LATIN AMERICA PET FOOD UPDATE: GROWTH IN MEXICO, ONLINE

The sound volume production figures, combined with
low growth in values, are likely suggesting two events: first,
a shift in the mix of products toward inexpensive brands
that reduced the overall market value; and second, pet food
producers deciding to maintain and control their prices to
avoid any shortage of consumption.

Flexibility and a wide product array are essential
Either way, the local pet food industry is quite flexible and adaptable to economic downturns. This is key for
attaining vigorous growth amidst uncertainty.
In addition, a strong competitive environment with
dozens of brands allows consumers to make price-based
choices. Such market flexibility, along with producers' adaptability, provide the perfect scenario for continued growth
into the future.

BRAZILIAN PET FOOD MARKET SHOWING
GROWTH, RESILIENCE
Amid the prolonged economic slump that started in 2014,
the Brazilian pet food market is showing signs of countercyclical performance. As other markets in the region are in
a similar situation, it suggests that the pet food industry is
immune to economic setbacks and decreasing consumption.

Why is pet food in Brazil flourishing?
It is well known that the pet population increases with
the human population, in Brazil and elsewhere. Moreover,
Brazil is also benefiting from the building of new houses and

BRAZIL
high rises in the major cities.
Brazilian pet food exports contributed to healthy growth
in 2018, as sales to other countries rose 24% compared to
2017 levels. The country sent 260.6 thousand metric tons of
pet food to other markets in 2018, while imports remained at
rather low levels.
On another note, Brazilian pet food producers and
consumers face a rough taxation scheme, as the tax burden
reaches an average rate of 51.2%, according to trade association Abinpet. The biggest tax under the current scheme is
called ICMS and levies an average rate of 24.74% to transportation, communication and other procurement services
of the local pet food industry. Overall pet food taxation is
regressive, as it hinders the consumption of low-income
consumers, Abinpet said.

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Petfood Industry - March 2020

Table of Contents for the Digital Edition of Petfood Industry - March 2020

Petfood Industry - March 2020
Contents
US pet food market update: winners and losers
Speaking of…
News and Calendar
Heed Foods focuses on dog gut health to differentiate
Premium pet foods’ mass market retail success stories
Latin America pet food update: Growth in Mexico, online
Petfood Forum tackles market forces, sustainability, CBD
The future of US pet food labeling
Apple cider vinegar: Natural ingredient for pet foods?
2020 pet product sales growth hindsight
New Products
Marketplace
Advertiser’s Index
Petfood Industry - March 2020 - CT1
Petfood Industry - March 2020 - CT2
Petfood Industry - March 2020 - Petfood Industry - March 2020
Petfood Industry - March 2020 - Cover2
Petfood Industry - March 2020 - 1
Petfood Industry - March 2020 - Contents
Petfood Industry - March 2020 - 3
Petfood Industry - March 2020 - US pet food market update: winners and losers
Petfood Industry - March 2020 - 5
Petfood Industry - March 2020 - Speaking of…
Petfood Industry - March 2020 - 7
Petfood Industry - March 2020 - News and Calendar
Petfood Industry - March 2020 - 9
Petfood Industry - March 2020 - Heed Foods focuses on dog gut health to differentiate
Petfood Industry - March 2020 - CT3
Petfood Industry - March 2020 - CT4
Petfood Industry - March 2020 - 11
Petfood Industry - March 2020 - 12
Petfood Industry - March 2020 - 13
Petfood Industry - March 2020 - 14
Petfood Industry - March 2020 - 15
Petfood Industry - March 2020 - Premium pet foods’ mass market retail success stories
Petfood Industry - March 2020 - 17
Petfood Industry - March 2020 - 18
Petfood Industry - March 2020 - 19
Petfood Industry - March 2020 - 20
Petfood Industry - March 2020 - 21
Petfood Industry - March 2020 - 22
Petfood Industry - March 2020 - 23
Petfood Industry - March 2020 - Latin America pet food update: Growth in Mexico, online
Petfood Industry - March 2020 - 25
Petfood Industry - March 2020 - 26
Petfood Industry - March 2020 - 27
Petfood Industry - March 2020 - 28
Petfood Industry - March 2020 - 29
Petfood Industry - March 2020 - 30
Petfood Industry - March 2020 - 31
Petfood Industry - March 2020 - 32
Petfood Industry - March 2020 - 33
Petfood Industry - March 2020 - Petfood Forum tackles market forces, sustainability, CBD
Petfood Industry - March 2020 - 35
Petfood Industry - March 2020 - The future of US pet food labeling
Petfood Industry - March 2020 - 37
Petfood Industry - March 2020 - 38
Petfood Industry - March 2020 - 39
Petfood Industry - March 2020 - Apple cider vinegar: Natural ingredient for pet foods?
Petfood Industry - March 2020 - 41
Petfood Industry - March 2020 - 42
Petfood Industry - March 2020 - 43
Petfood Industry - March 2020 - 2020 pet product sales growth hindsight
Petfood Industry - March 2020 - 45
Petfood Industry - March 2020 - 46
Petfood Industry - March 2020 - 47
Petfood Industry - March 2020 - New Products
Petfood Industry - March 2020 - 49
Petfood Industry - March 2020 - 50
Petfood Industry - March 2020 - 51
Petfood Industry - March 2020 - 52
Petfood Industry - March 2020 - 53
Petfood Industry - March 2020 - Marketplace
Petfood Industry - March 2020 - 55
Petfood Industry - March 2020 - Advertiser’s Index
Petfood Industry - March 2020 - Cover3
Petfood Industry - March 2020 - Cover4
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