Petfood Industry - March 2020 - 30

30 | www.PetfoodIndustry.com

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LATIN AMERICA PET FOOD UPDATE: GROWTH IN MEXICO, ONLINE

In terms of packaging sizes, preferences vary across
countries. For instance, Uruguayan consumers prefer larger
packaging sizes of 8 kilos. In Argentina, the best-selling
packaging size is 6.5 kilos. Chilean buyers, on the other
hand, prefer smaller package sizes, between 1 and 2 kilos;
yet they make more frequent purchases.

Mexican Black Friday revealed consumer
preferences
A few years ago, Mexico launched "El Buen Fin" (the
Good Weekend), which occurs in November every year.
According to press sources, Mercado Libre's overall online
sales skyrocketed by 90% year over year, with nearly 140
transactions per minute.
During the sale, the site received 32 million visits, with
85% of visitors purchasing items - and pet food products
were the sixth best-selling category for the weekend.
It is worth mentioning that recently Mercado Libre
upgraded the site's functionality. For example, it made
improvements in payment methods, deliveries, returns and
the overall buying experience.

Seasonal sales boost online purchases of pet food
Seasonal sales such as Buen Fin are revealing some preferences of local consumers and their likelihood to purchase
pet food online. In this regard, consumers are reacting favorably to such take-it-or-leave-it deals, as only two years ago,
such performance was unlikely.
As online retailers use newer market information to
better understand consumer drivers, online pet food sales
will have better prospects.

WHY DID BLUE BUFFALO PET FOOD LEAVE
MEXICO?

MEXICO

In July 2019, Blue Buffalo pet food distributors in Mexico
announced to their customers that the brand was no longer
distributed in the country.
If one browses online, there are still some remaining
products available on a few local e-commerce sites. But why
is the brand no longer being distributed to brick-and-mortar
stores? Since its arrival in Mexico in 2015, Blue Buffalo never
took decisive steps to firmly position itself and to grasp a
sizable consumer niche in the local market.
Initially, the label was available only at few of the major
cities in the specialty channel and at numerous veterinary
clinics. Since then, the company gained some reputation, yet
it never grew further from its initial position.
The reason for Blue's departure was not the tough

March 2020

2003PETlatam.indd 30

Industry

2/27/2020 11:22:27 AM


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Petfood Industry - March 2020

Table of Contents for the Digital Edition of Petfood Industry - March 2020

Petfood Industry - March 2020
Contents
US pet food market update: winners and losers
Speaking of…
News and Calendar
Heed Foods focuses on dog gut health to differentiate
Premium pet foods’ mass market retail success stories
Latin America pet food update: Growth in Mexico, online
Petfood Forum tackles market forces, sustainability, CBD
The future of US pet food labeling
Apple cider vinegar: Natural ingredient for pet foods?
2020 pet product sales growth hindsight
New Products
Marketplace
Advertiser’s Index
Petfood Industry - March 2020 - CT1
Petfood Industry - March 2020 - CT2
Petfood Industry - March 2020 - Petfood Industry - March 2020
Petfood Industry - March 2020 - Cover2
Petfood Industry - March 2020 - 1
Petfood Industry - March 2020 - Contents
Petfood Industry - March 2020 - 3
Petfood Industry - March 2020 - US pet food market update: winners and losers
Petfood Industry - March 2020 - 5
Petfood Industry - March 2020 - Speaking of…
Petfood Industry - March 2020 - 7
Petfood Industry - March 2020 - News and Calendar
Petfood Industry - March 2020 - 9
Petfood Industry - March 2020 - Heed Foods focuses on dog gut health to differentiate
Petfood Industry - March 2020 - CT3
Petfood Industry - March 2020 - CT4
Petfood Industry - March 2020 - 11
Petfood Industry - March 2020 - 12
Petfood Industry - March 2020 - 13
Petfood Industry - March 2020 - 14
Petfood Industry - March 2020 - 15
Petfood Industry - March 2020 - Premium pet foods’ mass market retail success stories
Petfood Industry - March 2020 - 17
Petfood Industry - March 2020 - 18
Petfood Industry - March 2020 - 19
Petfood Industry - March 2020 - 20
Petfood Industry - March 2020 - 21
Petfood Industry - March 2020 - 22
Petfood Industry - March 2020 - 23
Petfood Industry - March 2020 - Latin America pet food update: Growth in Mexico, online
Petfood Industry - March 2020 - 25
Petfood Industry - March 2020 - 26
Petfood Industry - March 2020 - 27
Petfood Industry - March 2020 - 28
Petfood Industry - March 2020 - 29
Petfood Industry - March 2020 - 30
Petfood Industry - March 2020 - 31
Petfood Industry - March 2020 - 32
Petfood Industry - March 2020 - 33
Petfood Industry - March 2020 - Petfood Forum tackles market forces, sustainability, CBD
Petfood Industry - March 2020 - 35
Petfood Industry - March 2020 - The future of US pet food labeling
Petfood Industry - March 2020 - 37
Petfood Industry - March 2020 - 38
Petfood Industry - March 2020 - 39
Petfood Industry - March 2020 - Apple cider vinegar: Natural ingredient for pet foods?
Petfood Industry - March 2020 - 41
Petfood Industry - March 2020 - 42
Petfood Industry - March 2020 - 43
Petfood Industry - March 2020 - 2020 pet product sales growth hindsight
Petfood Industry - March 2020 - 45
Petfood Industry - March 2020 - 46
Petfood Industry - March 2020 - 47
Petfood Industry - March 2020 - New Products
Petfood Industry - March 2020 - 49
Petfood Industry - March 2020 - 50
Petfood Industry - March 2020 - 51
Petfood Industry - March 2020 - 52
Petfood Industry - March 2020 - 53
Petfood Industry - March 2020 - Marketplace
Petfood Industry - March 2020 - 55
Petfood Industry - March 2020 - Advertiser’s Index
Petfood Industry - March 2020 - Cover3
Petfood Industry - March 2020 - Cover4
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