Petfood Industry - March 2020 - 32

32 | www.PetfoodIndustry.com

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LATIN AMERICA PET FOOD UPDATE: GROWTH IN MEXICO, ONLINE

example for the local pet food industry
and, particularly, for foreign companies wanting to enter the Mexican
market. For a premium pet food brand
to succeed, there should be a liaison
between a product and its potential
consumers, regardless of the reputation
a pet food brand holds in other markets.
Pet food players are therefore
required to undertake various
activities to enhance connection with
consumers and provide information

on the benefits that the new product
has to offer to pets.

HOLISTIC DOG FOOD:
PROMISING CATEGORY IN
MEXICO
Back in 2011, before the word
"holistic" was popular in the Mexican
pet food environment, Victor
Alvarado, CEO of K9 Master Dog
Nutrition, disrupted with this unexplored market niche.

MEXICO
K9 was the first manufacturer
producing this type of dog food in
Mexico, even before the big international brands launched their product
lines in the local market. Moreover,
K9 was one step ahead, as it was
entering when premium and superpremium offerings were starting their
market journey.
The long wait paid off for K9. The
brand grew considerably in Mexico
and is further gaining recognition
from veterinarians and pet food
nutritionists. Currently, K9 products
are available at various points of sale
across Mexico and online.
In recent years, the brand launched
its ultra-premium line Elite, with a
cutting-edge formulation containing
raw meat, egg, omega fatty acids,
vegetables, organic minerals and
various ingredients that provide a
holistic claim to the product.

How are holistic pet foods
performing in the local market?
Although still a market niche,
holistic pet food is gaining popularity
in Mexico. As these products are
usually the priciest, consumers likely
to buy them seem less sensitive to
March 2020

2003PETlatam.indd 32

Industry

2/28/2020 11:40:17 AM


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Petfood Industry - March 2020

Table of Contents for the Digital Edition of Petfood Industry - March 2020

Petfood Industry - March 2020
Contents
US pet food market update: winners and losers
Speaking of…
News and Calendar
Heed Foods focuses on dog gut health to differentiate
Premium pet foods’ mass market retail success stories
Latin America pet food update: Growth in Mexico, online
Petfood Forum tackles market forces, sustainability, CBD
The future of US pet food labeling
Apple cider vinegar: Natural ingredient for pet foods?
2020 pet product sales growth hindsight
New Products
Marketplace
Advertiser’s Index
Petfood Industry - March 2020 - CT1
Petfood Industry - March 2020 - CT2
Petfood Industry - March 2020 - Petfood Industry - March 2020
Petfood Industry - March 2020 - Cover2
Petfood Industry - March 2020 - 1
Petfood Industry - March 2020 - Contents
Petfood Industry - March 2020 - 3
Petfood Industry - March 2020 - US pet food market update: winners and losers
Petfood Industry - March 2020 - 5
Petfood Industry - March 2020 - Speaking of…
Petfood Industry - March 2020 - 7
Petfood Industry - March 2020 - News and Calendar
Petfood Industry - March 2020 - 9
Petfood Industry - March 2020 - Heed Foods focuses on dog gut health to differentiate
Petfood Industry - March 2020 - CT3
Petfood Industry - March 2020 - CT4
Petfood Industry - March 2020 - 11
Petfood Industry - March 2020 - 12
Petfood Industry - March 2020 - 13
Petfood Industry - March 2020 - 14
Petfood Industry - March 2020 - 15
Petfood Industry - March 2020 - Premium pet foods’ mass market retail success stories
Petfood Industry - March 2020 - 17
Petfood Industry - March 2020 - 18
Petfood Industry - March 2020 - 19
Petfood Industry - March 2020 - 20
Petfood Industry - March 2020 - 21
Petfood Industry - March 2020 - 22
Petfood Industry - March 2020 - 23
Petfood Industry - March 2020 - Latin America pet food update: Growth in Mexico, online
Petfood Industry - March 2020 - 25
Petfood Industry - March 2020 - 26
Petfood Industry - March 2020 - 27
Petfood Industry - March 2020 - 28
Petfood Industry - March 2020 - 29
Petfood Industry - March 2020 - 30
Petfood Industry - March 2020 - 31
Petfood Industry - March 2020 - 32
Petfood Industry - March 2020 - 33
Petfood Industry - March 2020 - Petfood Forum tackles market forces, sustainability, CBD
Petfood Industry - March 2020 - 35
Petfood Industry - March 2020 - The future of US pet food labeling
Petfood Industry - March 2020 - 37
Petfood Industry - March 2020 - 38
Petfood Industry - March 2020 - 39
Petfood Industry - March 2020 - Apple cider vinegar: Natural ingredient for pet foods?
Petfood Industry - March 2020 - 41
Petfood Industry - March 2020 - 42
Petfood Industry - March 2020 - 43
Petfood Industry - March 2020 - 2020 pet product sales growth hindsight
Petfood Industry - March 2020 - 45
Petfood Industry - March 2020 - 46
Petfood Industry - March 2020 - 47
Petfood Industry - March 2020 - New Products
Petfood Industry - March 2020 - 49
Petfood Industry - March 2020 - 50
Petfood Industry - March 2020 - 51
Petfood Industry - March 2020 - 52
Petfood Industry - March 2020 - 53
Petfood Industry - March 2020 - Marketplace
Petfood Industry - March 2020 - 55
Petfood Industry - March 2020 - Advertiser’s Index
Petfood Industry - March 2020 - Cover3
Petfood Industry - March 2020 - Cover4
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